From the positioning of Fengyue Light and Elegant and the style it presents, I personally believe that it is competitive in the market. Firstly, its relatively unique “net blue” style breaks through the monotonous minimalist style of traditional hotels, using blue as the brand’s iconic color, which is more in line with the consumption aesthetics of the current young consumer group. In addition, Guangzhou is an inclusive and diverse first-tier city, and the Fengyue Light and Elegant Hotel can integrate well with the local customs of Guangzhou. There is also a composite space lobby that integrates leisure, office, and friendship, as well as guest rooms that meet multiple needs such as office, leisure, and rest. These are all based on the living needs of young groups, and products that meet consumer needs should be welcomed.