During the Spring Festival (also known as Chinese New Year), Tongli (乌镇) is a popular tourist destination in China, and it can get quite crowded. The town transforms into a festive atmosphere with decorations, lanterns, and traditional performances.

As for shops, many of them will be open during the holiday period, especially those that cater to tourists. However, some local businesses might close for a few days or take shorter hours to celebrate the festival with their families. You can expect more outdoor vendors and street food stalls to set up shop during this time, offering traditional snacks and souvenirs.

It’s worth noting that Tongli is known for its unique cultural experience, especially during the Spring Festival when locals gather to perform traditional dances, sing folk songs, and exchange gifts with family and friends. If you visit during this time, be prepared for larger-than-usual crowds and a lively atmosphere!