Phoenix Joy Hotel and Resort has just launched a new brand, does its future development have potential?

Does the newly released brand of Phoenix Joy Hotel and Resort have potential for future development?
Phoenix Joy Hotel development momentum is very fast, involving high-end segments, and also made into the top 8 at home, proving its newly developed brand still has strong competitive advantages and potential.
Due to internal circulation acceleration, domestic hotels are currently in a stage of rapid development. However, uniformization as an industry develops will inevitably occur, making it necessary for hotel brands to highlight their differentiation competitiveness and attract investors’ attention. The launch of Phoenix Joy Hotel & Resort’s new brand is also driven by this purpose. Recently released are a dining brand called Yue Xi and a high-end resort brand called Feng Yi•Yue Jian Li. Yue Xi focuses on catering services, meeting the growing demand for banquets in third-tier cities, filling a blank market gap; while Feng Yi•Yue Jian Li caters to current short-term travel needs around town, refining niche areas within the resort leisure industry. From their positioning and future development goals, both brands’ appearances are to fill gaps or meet emerging demands in the hotel market, being core competitiveness of their respective brands from a long-term perspective, with certain development potential.
Phoenix Joy Hotels and Resorts cooperates with international hotel groups, encompassing mid-range, high-end, boutique, and luxury brands. Under its own brand umbrella, Phoenix Joy has a range of properties including Phoenix Joy Hotel (high-end business travel branding), Phoenix Joy Leshan (lifestyle experience branding focusing on light living), Phoenix Yi (high-end cultural leisure branding for seniors), Phoenix Yi · Ye Ran Lou (boutique resort branding), and the opt-in brands “Bili Lan” and “Bixi”. Overall, it has formed a comprehensive brand matrix covering across various industries.

Regarding JO&JOE: JO&JOE is a project spawned by the marketing innovation laboratory of Ya Hao Hotels. In essence, this brand combines all the hottest concepts currently trending, such as “fashion lifestyle”, “social hotels”, and like “Z Era”. JO&JOE falls between youth hostels and apartment rentals, being an “Open House” that integrated bar, restaurant, hotel, and apartment. The target audience for JO&JOE is young people seeking room types suitable for shared living. If this extremely entertaining new brand can land in China and flourish, it would undoubtedly bring a novel wind and fill the gap among Phoenix Joy’s existing brands.
Phoenix Joy Hotel’s development momentum is very fast, involved in the high-end field, and entered the top 8 domestically, proving that its newly developed brand still has a strong competitive advantage and potential.
Due to the accelerated internal circulation, domestic hotels are currently in a stage of rapid development. However, sector-wide development often leads to homogeneous phenomena, making it necessary for hotel brands to highlight their differences and competitive edge while expanding their layout. This goal is what Phoenix Joy Hotel & Resort released its new brand with. The recently published brands include the dining brand “Joyful Dining” and the boutique resort brand “Phoenix Nest • Joyal Waters”. “Joyful Dining” focuses on hotel catering, meeting the rising demand for banquet services in third-tier cities and filling a market gap; while “Phoenix Nest • Joyal Waters” caters to the current need for short-stay getaways around major metropolitan areas and perfects the segmentation of the resort industry. Therefore, looking at their positioning and future development goals, these two brands are a necessity for the hotel market right now or are in urgent demand. Moreover, they represent the core competitiveness of the brand, which has potential from a long-term perspective.
Phoenix Joy Hotels and Resorts, in cooperation with international hotel groups, includes mid-range to high-end, boutique, and luxury brands. Under its own brand scope, Phoenx Joy has Phoenix Joy Hotel (high-end commercial travel brand), Phoeenx Chic Life (light-living experience lifestyle brand), Phoenix Charm (high-end cultural vacation brand), Phoenix Charm·Wonderful Valley (boutique resort brand)), Optimal Choice “Biyang” and “Bihi”, and Phoenix Qi’s apartment brands). Overall, it has formed a comprehensive brand matrix across all industries.

Regarding JO&JOE: JO&JOE is an innovative experimental project incubated by the Jago Hotel Marketing Innovation Laboratory. It can be said that this brand collects all current most popular concepts, such as “fashion lifestyle” and “social hotel,” just like it’s always been done around here. On a scale between youth hostels and apartment rentals, JO&JOE is essentially an open-ended house combining bars, restaurants, hotels, and apartments. This breed of the brand has a clear target audience and positioning for multi-person residences called “dormitory” room types. If this extremely interesting new-brand succeeds in landing domestically, it will undoubtedly bring about a whole new trend, filling the void left by Phoenx Joy’s existing brands.