From September 3rd to 7th, at the 2021 International Winter Sports (Beijing) Expo, there were a total of 4 county and city scenic spots in the Altay region of Xinjiang, and 5 companies participated in the exhibition with 73 products in 4 categories, focusing on promoting ice and snow sports and snow tourism in the Altay region , to further expand the popularity, reputation and influence of "the origin of human skiing" and "Altay, the pure land of Kanas Snow".
Located in Hall 6 of the park, the Altay Regional Pavilion with the theme of "Pure Land Kanas, Snow Capital Altay" is very popular and particularly eye-catching. The exhibition area of Altay City has set up multiple areas such as the ancient fur ski exhibition area, the cultural and creative area, and the ice and snow consultation area. Cultural and creative products with unique local characteristics, such as the mascot Xuebao, specialty Gebao hemp tea, and Xuedu beer, and Xuedu specialties with unique tastes left a deep impression on the audience in Beijing.
Ye Suqin, deputy mayor of Altay City, said: The first thing we Altay City to participate in the Beijing Winter Expo is to showcase our world-class ice and snow resources in Altay City, and the second is to promote our Altay ice and snow culture, ice and snow sports, and ice and snow tourism products The third is to enhance the influence and popularity of the Altay brand, the origin of our human skiing, the snow capital of China. The fourth is to attract more snow lovers to come to our Altay for skiing and vacation in this snow season, to fall in love with our Altay more, and to attract more businessmen to come to our Altay to invest and start business. We settled down in Altay.
This time, the scenic spots of counties and cities that came to participate in the exhibition also brought their own high-quality winter sports and tourism resources, and promoted them at full capacity through online and offline methods. Among them, 4 brands and 22 kinds of products were selected from Fuhai County's winter tourism souvenirs and agricultural by-products. The Keketuohai International Ski Resort, the flagship of Fuyun County, has attracted a large number of merchants to stop and pay attention.
Liu Xiao, director of the Publicity Office of Fuyun County Culture, Sports, Radio, Television and Tourism Bureau, said: We also brought our Keketuohai International Ski Resort this year as always. An audience, through this event is also to show the charm of our first skiing in Keketuohai, and at the same time, we hope to promote some high-quality resources of our Keketuohai International Ski Resort to the public through this exhibition. to international.
Liu Kechuan, director of the Bureau of Culture, Sports, Radio, Television and Tourism of the Altay Region, said that the scale of this year's Winter Expo is larger, the content is richer, and there are more participants. Our Altay region, counties and cities actively participated. Participating in this exhibition, our ice and snow tourism in Altay has been greatly improved in the whole country and even in the world. We also want to promote the development of our industry in Altay through the development of ice and snow tourism, and drive our people to achieve the goal of increasing income. Finally, it will also drive us The entire region achieves the ultimate goal of stabilizing Xinjiang, rejuvenating the border and enriching the people.
On September 5, the Ice and Snow Tourism Development Forum of the 2021 International Winter Sports (Beijing) Expo was held in Beijing Shougang Park. Wang Yun, deputy commissioner of the Altay Regional Administrative Office, deeply promoted the ice and snow sports and ice and snow tourism in our region at the Ice and Snow Tourism Development Forum. The project has further expanded the popularity, reputation and influence of Altay. Representatives of domestic ice and snow tourism cities, experts and scholars in the tourism industry and other relevant personnel of the tourism industry attended the event.
At the ice and snow tourism development forum, Wang Yun, deputy commissioner of the Altay Regional Administrative Office, made an in-depth introduction on the cultural tourism resources and ice and snow resources of the "origin of human skiing" "Pure Land Kanas, Snow Capital Altay". He said that Altay has a long history of culture, It has outstanding geographical features, superior ecological environment, and unique tourism resources. It is known as "Golden Mountains and Silver Waters". The Altay region adheres to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, completely and accurately implements the party’s strategy for governing Xinjiang in the new era, governs Xinjiang according to law, unites and stabilizes Xinjiang, enriches Xinjiang with culture, enriches the people and rejuvenates Xinjiang, and builds Xinjiang for a long time. The development idea of tourism as the main body, affecting the primary industry and supporting the secondary industry, focusing on the "6635" strategy, has formed "summer summer, winter snow play, spring and autumn to see the transition, two rivers, two lakes and three roads, four seasons golden treasure With the tourism pattern of "Jade" and the product system of "three axes and N rings" in summer and "four districts and one belt" in winter, the Altay region will continue to comprehensively promote the "four improvements" and build Altay into a beautiful, red, safe and happy snow capital. .
It is understood that Altay, the snow capital, is located on the world ski gold line at 45-47 degrees north latitude, with an average snow thickness of more than 1 meter. The annual snowfall period is 170-180 days, and the snow accumulation period is 150-180 days. It is one of the best natural skiing areas in China and the core area for winter ice and snow tourism economic development in Xinjiang. We actively responded to General Secretary Xi Jinping's call for "300 million people to participate in ice and snow sports", and determined the layout of ice and snow venues of "three points, one line, beautiful snow city, one big, four small, shining Jinshan", invested 4 billion yuan, and developed 10 ski resorts successively . The ski resort in the city has been built, the Jiangjunshan Ski Resort in Altay, 1.6 kilometers away from the urban area, and the Keketuohai International Ski Resort with a drop of 1,200 meters and a longest ski path of 9 kilometers. It is the only one in the country that can carry out wild snow skiing by helicopter The Yekaxia Ski Resort and the Hemujike Pulin Ski Resort under construction will have the basic conditions for hosting the highest level international events such as the Winter Olympics. On March 12 this year, Jilin and Xinjiang signed a strategic framework agreement on the joint establishment of China (Changbai Mountains-Altai Mountains) ice and snow economy high-quality development pilot zone, opening a new era of Altay ice and snow tourism. From October 16, 2020 to April 30, 2021, winter tourism in the Altay region received a total of 11.45 million domestic tourists, a year-on-year increase of 154.3%; tourism revenue was 7.33 billion yuan, a year-on-year increase of 64.5%.
Wang Yun, deputy commissioner of the Altay Regional Administrative Office, said: Altay has world-class ice and snow resources, a very profound ice and snow culture, and has the resource advantage of vigorously developing the ice and snow industry. In recent years, we have continued to hold winter cultural and tourism activities to create winter ice and snow Event brand, now that our Keketuohai Ski Resort, Jiangjunshan Ski Resort, and Jikepurin Ski Resort are completed, we can undertake all ice and snow sports competitions in Xinjiang and across the country. Our goal is to be able to host the Olympic Winter Games in 2034 and turn ice and snow cold resources into a heat economy.
