The 2022 Beijing-Tianjin-Hebei Culture and Tourism Collaborative Development Cloud Forum, co-sponsored by Beijing Municipal Bureau of Culture and Tourism, Tianjin Municipal Bureau of Culture and Tourism, and Hebei Provincial Department of Culture and Tourism, will be held in Beijing on November 25, 2022. With the theme of "Beijing Covenant·Seeing the Future", the forum is divided into four chapters: "pattern, track, actual combat, and future". It focuses on the spirit of the instructions on promoting regional coordinated development in the report of the 20th National Congress of the Communist Party of China, and interprets them from the perspective of policies , Case analysis, resource collaboration, future prospects and other aspects to discuss and exchange, aiming to further promote the high-quality development of cultural tourism in the three places.
The movement of the roc is not the lightness of a feather; the speed of a galloping horse is not the strength of a single foot——The linkage between culture and tourism in Beijing, Tianjin and Hebei has achieved remarkable results
2022 is the eighth year of the major national strategy for the coordinated development of Beijing, Tianjin and Hebei. The coordinated development of the Beijing-Tianjin-Hebei region continues to reach new heights. The development of culture and tourism not only promotes economic and social progress, but also promotes coordinated regional development.
Since 2014, the cultural and tourism departments of Beijing-Tianjin-Hebei have firmly grasped the historic opportunity of coordinated development, conducted first-hand trials, in-depth communication, and close connection, and promoted the coordinated development of Beijing-Tianjin-Hebei culture and tourism in an orderly manner. organization, management, market, coordination)" goals, clarified the overall thinking, established a working mechanism, proposed specific tasks and measures and phased key tasks, compiled a series of culture and tourism plans, and formulated an action plan (2016-2018 ), key points of work (2018-2020), strengthened the top-level design; signed special agreements on culture, performing arts, mass art, Great Wall protection, talent exchange, etc., and the institutional framework has been continuously improved; established travel agencies, scenic spots, libraries, and art professions The development alliance of education, digital cultural centers, and public cultural service demonstration corridors has steadily advanced in various tasks and achieved fruitful results.
Yang Shuo, secretary of the party group and director of the Beijing Municipal Bureau of Culture and Tourism, said: We must focus on the new era, bravely undertake new missions, base on the strategic positioning of the Beijing-Tianjin-Hebei coordinated development and the actual development of the cultural and tourism industry, and promote epidemic prevention and control and economic and social development in accordance with the Party Central Committee's overall planning. The deployment of development requires that the Beijing-Tianjin-Hebei culture and tourism collaborative construction should be continuously increased, multi-level cultural and tourism regional cooperation should be carried out, and the development of Beijing-Tianjin-Hebei culture and tourism should be pushed to a new level.
Zhang Jian, Secretary of the Party Leadership Group and Director of the Tianjin Municipal Bureau of Culture and Tourism, said: The coordinated development of Beijing-Tianjin-Hebei culture and tourism has entered a new stage and is facing a new mission. With a strong sense of opportunity and initiative, Tianjin will place the development of the cultural tourism industry in the overall layout of the Beijing-Tianjin-Hebei coordinated development, and focus on strengthening the construction of the cultural tourism service system, optimizing the ecological environment of cultural tourism, and promoting the development of the cultural tourism market. Efforts will be made to open up horizontally and write a new chapter for high-quality coordinated development.
Na Shuchen, secretary of the party group and director of the Hebei Provincial Department of Culture and Tourism, said: The coordinated development of Beijing-Tianjin-Hebei culture and tourism should better serve major national strategies, focus on high-standard planning and construction of Xiongan New District, and speed up the construction of the Beijing-Zhangjiakou sports and cultural tourism belt. Quality construction of the Great Wall and the Grand Canal National Cultural Park will promote new breakthroughs in the coordinated development of Beijing-Tianjin-Hebei cultural tourism; Hebei should comprehensively deepen cooperation and exchanges with Beijing and Tianjin, actively undertake and create high-quality cultural tourism projects, and promote the joint construction and sharing of cultural tourism resources. Support each other to hold major events well, and strive to create a new beautiful picture for the coordinated development of Beijing-Tianjin-Hebei culture and tourism.
Foreseeing the Pattern of the Future
——Born to the sun, a new trend in the development of the Beijing-Tianjin-Hebei cultural and tourism industry during the 14th Five-Year Plan
Professor Li Xinjian of Beijing International Studies University
A keynote speech was given on the topic of "Coordinated High-quality Development of Beijing-Tianjin-Hebei Culture and Tourism", discussing the key points and goals of the coordinated development of Beijing-Tianjin-Hebei Culture and Tourism during the "14th Five-Year Plan" period, facing Chinese-style modernization.
Foreseeing the future track
——Harmony and symbiosis, give full play to the soul of culture, and promote the construction of China's socialist cultural power
Song Weizu, member of the Standing Committee of the Beijing CPPCC, deputy director of the Social and Legal Committee, deputy director of the Central Cultural Committee of the Democratic League, and first-level inspector of the Beijing Municipal Committee of the Democratic League, focused on the report of the 20th National Congress of the Communist Party of China, "Sculpture tourism with culture, promote culture with travel, and promote the depth of culture and tourism "integrated development", put forward five starting points for promoting the integrated development of culture and tourism in the three places, and suggested that the three places carry out cultural cultivation, and promote the construction of the Great Wall culture, the Grand Canal culture, the Xishan Yongding River culture, the intangible heritage culture and the Olympic culture as a whole. , to shape travel with culture, and to promote culture with travel.
——"Mountain and River Walking: Party Building is always on the road", and the cultural tourism pilot project of "Social Enterprise Public Service Equalization System Reform" in the three places was launched.
Professor Wei Xiang from the Institute of Financial Strategy, Chinese Academy of Social Sciences, through three years of subject research, shared typical cases of cultural tourism enterprises playing social public service functions in rural revitalization, and suggested integrating "Equalization of public services" mechanism.
Foreseeing the Future: Practical Chapters
In the actual combat chapter, three completely different cases of artistic creativity in the field, cultural and creative gifts in the canal, and travel experience on the Internet are refreshing for everyone.
——Pleasing to the eye, highlighting the artistic value in the integrated development of agriculture, culture and tourism
Professor Chen Jiong from the Art Department of Renmin University of China uses art as a starting point to systematically respond to the five major task requirements of rural revitalization, especially in terms of rural civilization and effective governance.
——Subversion of conventions, a case of activation of cultural capital
The founder of the Grand Canal gift brand shared the new concept of research and development and marketing of the Grand Canal Cultural Creation under the theme of "subversion". "When creaky boxes meet ice cream", "when big melon seeds meet Chinese festivals", "when milk tea meets unexpected surprises", each classic case allows everyone to experience the modernization of intangible cultural heritage culture and the capital of historical culture with laughter Transformation, to experience the explosive point of immersive new retail.
——A new model of online "surprise consumption" for young people
When tourism encounters blind boxes, what kind of surprises will they collide with? Zang Bowei from Tongcheng Travel shared the new experience of the travel blind box that is popular all over the Internet. The travel blind box is a phenomenon-level explosive product launched for the recovery after the epidemic to subsidize users, promote domestic tourism consumption, help the recovery of the domestic tourism economy, and accelerate the recovery of the tourism market, and has led the blind box boom in the entire industry.
Foreseeing the future of the future
——Towards the Future Together, A Preliminary Exploration of the Metaverse of Regional Cooperation in Urban Agglomerations
Professor Qin Jingyan from Beijing University of Science and Technology shared the in-depth immersive experience of cultural tourism brought by Metaverse. From unmanned vehicles with multi-scenario applications to remote taste transmission, the embrace of Metaverse and the cultural tourism industry will bring us a deep experience beyond time and space in the not-too-distant future.
The mountains are tangible, the land is bounded, the love is unobstructed, and the ideas are undivided. The three places work together to the future
Over the past eight years, Beijing-Tianjin-Hebei cultural tourism has joined hands to strengthen top-level design, expand cooperation fields, deepen exchanges and cooperation, and continuously improve the coordinated development system of culture and tourism, achieving in-depth and practical results. In the future, the cultural tourism of the three places will work together to promote the deep integration of cultural tourism and jointly create a world-class tourist destination. (Feng Ganyong)