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The temperature has soared recently

Master Azi turned the closet upside down several times

I found out that last year's summer dresses were all despised.

It's the season of shopping again

Except for clothes and bags

Jewelry must also be in the shopping list

After all, what a beautiful skirt

You also need blingbling jewels for extra points

Sometimes babies feel that a piece of jewelry looks great on others, but it may not have the same effect on themselves. This is the importance of matching skills~

----//How to match skin tone //----

If you're white enough to glow, gem jewelry of almost any color is fine.

But if your skin tone is yellowish, avoid red or yellow that is similar to your skin tone, as it will make you look dull. The yellow skin of Orientals is very suitable for white and ivory colored gemstones, which can add elegance, while green and purple colored gemstones will also make yellowish skin look translucent and beautiful.

----//How to match the body shape //----

In terms of dressing, the trilogy of high waistline, showing off legs and high heels is a good way that many girls know to look tall. But if the jewelry is matched properly, it will visually lengthen the height. Small girls usually have a slender figure, and small stud earrings or slender tassel earrings will be very suitable, plus a necklace with a big piece, the slimming effect is also unexpectedly good~

----//How to match the face //----

Some babies who are not fat but have round faces can choose to make a fuss on earrings. Wearing long earrings with a full sense of drapery can extend the vision. When wearing long earrings, it is best to match the hairstyle with exposed ears, otherwise The beauty of the earrings will be covered by the hair, which is even more unsightly.

No matter how you match it, jewelry is a girl's favorite. Its coolness, combined with the warmth of the skin, rely on each other, complement each other, and fulfill the high-quality self. Jewelry not only makes a woman's appearance glamorous and elegant, but also has excellent investment value.

Master Ah Zi thinks, girls must be willing to be willing to themselves, instead of spending money on eating and drinking every day, and accidentally lose their shape, it is better to spend money on jewelry, not only to make yourself beautiful, but also to have collections The value of the investment.

So here comes the question, how to buy genuine jewelry at a fair price?

According to Mr. Azi's experience in "appraisal of treasures" for many years, only by learning some basic knowledge of treasure debate can we have our own judgment on the quality and investment value of jewelry.

For example, for the most popular diamond investment, carat diamonds, the color is above H, the purity can reach VS or above, and the cut is relatively good, so it is very suitable for investment. Diamonds of big brands generally have appraisal certificates. As long as you learn and master the 4C standards of diamonds, you can quickly judge the value of diamonds based on the certificates.

As for gemstones, the heavier they are, the rarer they are, and the fewer the inclusions, the more expensive they are. However, it should also be noted that even the world’s top gemstones will have internal flaws, so completely transparent and flawless gemstones may be synthetic.

However, there is no way to not get your shoes wet when you often walk by the river, and Master Azi sometimes misses it. Before taking my parents to Thailand to play, the old couple went shopping and spent tens of thousands of dollars to buy rubies. After returning to China, I asked my knowledgeable friend H to conduct a professional appraisal, and found some flaws, which were far from the top quality claimed by the merchant. Wearing it is no problem, but the long-term collection value is greatly reduced.

Friend H gave Mr. A Zi a good lesson on jewelry knowledge, focusing on the key points:

The appraisal certificate that comes with jewelry only includes the characteristics of raw material texture (authenticity, grade), product appearance, appearance, craftsmanship level, blemishes, hidden injuries and dark cracks, etc., are described and introduced by the merchant according to their own corporate standards .

In other words, the value of jewelry is actually completely decided by the merchant!

Master Azi hurriedly asked H if there was a good and reliable way, and replied: "You can only take me there." Considering that he is busy with work on weekdays, Mr. Azi can only put aside his plan to continue buying jewelry for the time being.

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Endorsement by a third-party professional testing agency

Blockchain technology anti-counterfeiting certificate

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However, a few days ago, this knowledgeable friend H recommended JD.com’s “Jewelry Guarantee Plan” launched by JD.

It is said that all jewelry products that join the "Jing Quality Alliance Jewelry Guarantee Plan" will be sent to a third-party professional testing agency for jewelry appraisal. After purchasing jewelry on JD.com, users can check the quality inspection certificate online before receiving the goods. The certificate will display information such as product inspection conclusions and test data, as well as photos of the actual product taken by a professional inspection agency during the inspection, so as to prevent the situation where there is a large difference between the actual product and the pictures on the Internet.

This really takes into account all the concerns of consumers, which greatly enhances consumers' confidence in jewelry purchases, and they no longer worry about buying defective products.

(The picture shows the staff of a third-party professional testing agency conducting quality inspection on jewelry)

So, how can you find products that have joined the "Kyoshi Alliance·Jewelry Quality Assurance Plan"? H revealed to Mr. Azi that the products with the "Quality Verification" logo on the Jingdong platform will be sent to a third-party testing agency for verification. After we place an order on JD.com to purchase products with this logo, we can check the "one item, one certificate" corresponding to the specific product on the JD platform before receiving the goods.

The reason why it is said to be "one item, one certificate" is that it will never be a certificate shared by multiple commodities, and there will be absolutely no possibility of certificate fraud, because JD.com will use blockchain technology to verify in the system. If the certificate If there is a problem, it cannot be shipped. This wave of operations can be said to be very 6. JD.com traces each jewelry certificate through the blockchain, and builds a proper protective wall for users to ensure that each certificate is true and valid, and perfectly isolates counterfeit certificates.

It is said that approximately 18,000 SKUs from 150 merchants, including Jinzhan Jingxuan, Jiale Amber, Zokai, Guohua Jewelry, etc., have joined the "Beijing Quality Alliance Jewelry Quality Assurance Plan". And currently 8 professional testing institutions have joined the "Beijing Quality Alliance", including the National Jewelry and Jade Quality Supervision and Inspection Center, the National Jewelry Quality Supervision and Inspection Center, the National Gold and Silver Products Quality Supervision and Inspection Center, China University of Geosciences (Wuhan) Jewelry Testing Center , China University of Geosciences (Beijing) Jewelry Testing Center, Guangdong Precious Metals and Jewelry Testing Center, Guangdong Gold and Silver Jewelry Testing Center, China Quality National Inspection (Shenzhen) Jewelry Testing Center will conduct professional quality testing of Jingdong jewelry.

After learning about this, Mr. Azi quickly bought a necklace for his mother in JD.com that joined the "Beijing Quality Alliance Jewelry Quality Assurance Plan". The authoritative certificate, the appraisal results are open and transparent, and the source of goods is exactly the same as the physical store, the experience is awesome!

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Implement traceability inspection system

Surprise inspection of product quality at any time

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Not only is it endorsed by a third-party professional quality inspection agency, JD.com also continues to implement the "traceability inspection system" that has been implemented since April 2018, and conducts surprise inspections of products of cooperative brands at any time. The Jingdong traceability inspection team goes to the source material origins, factories, and production bases of various partners at home and abroad from time to time, and conducts unannounced visits, inspections, and traceability, etc., from raw materials entering the factory, product processing, product packaging, warehousing, and logistics. Conduct strict audit inspections.

Just on April 24 this year, the "Jingdong Traceability Inspection Team" came to Shenzhen Shuibei to inspect Jinzhan Jewelry Plaza and its production factory. At the traceability site, JD.com and the National Gold and Silver Products Quality Supervision and Inspection Center, which joined the "Beijing Quality Alliance", randomly sampled the products of Jinzhan Jewelry Plaza, and compared the quality with other jewelry through experiments. , use the naked eye to observe the color distribution characteristics of jewelry, mineral particle structure, etc. to quickly compare the quality of jewelry. It is said that this is a common method used by Jingdong’s traceability inspection line, which is to conduct surprise tests on the quality of products at the site of cooperative brands.

(The picture shows JD.com's joint quality inspection agency conducting an on-site surprise quality test on the product)

In addition to continuing to implement the traceability inspection system, JD.com will also conduct comprehensive control of jewelry quality through measures such as random inspection of products by mysterious buyers, special quality improvement projects, self-operated jewelry warehousing inspections, and merchant warehouse flight inspections.

This series of operations can be described as the most stringent quality control measures in the jewelry industry. It can be seen that JD.com is going all out to improve consumers' trust in jewelry purchases.

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Industrial direct supply

Source guarantees high-quality supply

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In addition to being endorsed by a professional appraisal agency and strengthening quality control through the traceability inspection system, JD.com also moves jewelry from industrial locations directly online, allowing users to directly contact the upstream of the industry chain and buy the highest quality jewelry products at beautiful prices.

Take JD.com's "Jingzhan Jingchou Selected Official Flagship Store" as an example. The supply of goods all comes from China's "Baodu" - Shenzhen Shuibei. I believe that many people who like jewelry have heard of Shuibei. It is the largest gold jewelry industry distribution center in China, with more than 1,500 gold jewelry production and operation units. It is not an exaggeration to say that for every 10 pieces of jewelry sold in China’s jewelry retail market, at least 5 pieces come from the Shuibei area. High-quality gold jewelry with rich styles and reasonable prices is basically right here.

Based on the advantages of water shell supply, Jinzhan opened the "Jingzhan Beijing Selected Selected Official Flagship Store" in JD.com, accessing hundreds of high-quality merchants' goods, and operating gold, silver, diamonds, colored treasures, emeralds and many other jewelry categories , all products are directly supplied from the place of origin. JD adopts the innovative model of "cloud factory", "cloud design" and "cloud chain" to "bring more than 300 million online high-quality users to Shuibei" and directly contact the upstream of the industrial chain. Therefore, consumers can buy the best quality jewelry at the best price.

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Carefully selected by professional buyers

Understand jewelry better understand consumers

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Not only does it have a reliable and high-quality source of goods, but JD.com also has a delivery expert who knows the jewelry industry best and understands the preferences of JD.com consumers——JD Buyer.

Many people think that the workmanship of luxury brands is good, but it does not mean that they will keep improving in the selection of materials. In fact, the comprehensive value is far less than the premium of the brand.

However, Jingdong buyers are different. Every piece of jewelry on Jingdong can be said to be selected by buyers. JD.com buyers will first carefully select jewelry in the market based on consumer preferences fed back from JD.com’s big data. On the basis of absolutely guaranteeing product quality, they will also consider the design, color, and emotional transmission of jewelry to provide JD.com with Consumers choose jewelry that better meets user needs.

These selected products will be put on the shelves for testing on JD.com to ensure that they are accurately pushed to users and made into popular products that consumers like. At the same time, relying on the advantages of JD.com's cloud selection and cloud supply chain, JD Buyers provides users with more jewelry products that are both technologically-effective and cost-effective, and conform to fashion aesthetics, completely connecting online and offline.

To sum up, under the strict supervision of the quality of the "Beijing Quality Alliance·Jewelry Quality Assurance Plan" and the traceability inspection system, and through the direct supply from the industry and the careful selection of buyers, JD.com can be said to be improving the jewelry buying experience. Full of sincerity!

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Shop for jewelry on JD.com with Mr. Azi

Have a blingbling summer~

Weibo @阿子南, WeChat public account: azinannan