——Interview with Zhang Guihe, President of Beijing Stone Moving Co., Ltd.

On February 20, 2022, the Beijing Winter Olympics came to an end. Stone Moving, as the freight guarantee service provider for the 2022 Beijing Winter Olympics, completed all the freight guarantee tasks safely and on time, and won unanimous praise from relevant departments. After 28 years of development, Beijing Sitong Moving has firmly grasped market opportunities and created its own path in the logistics moving industry. It has been at the forefront of the industry in terms of honest service, brand building, and corporate culture. For this reason, the reporter Interviewed Zhang Guihe, president of Stone Moving Company, who has rich management experience. He used to be a soldier, and managed the flagship company in China's moving industry with his unique qualities. How did he achieve the above achievements?


Zhang Guihe, President of Stone Moving

The "three fires" of the military president

In 2021, after research and decision by the board of directors of Stone Moving Company, Zhang Guihe was officially appointed as the president of Stone Moving. At the appointment ceremony, Chen Jie, chairman of the company, emphasized that the management system of Stone Moving is accumulated, precipitated, summarized and passed down by all Stone people after years. The center is efficiency, execution and responsibility. To truly become a brand that the society and the people can trust. He asked the new management team to better keep pace with the times, conform to the development trend of the times, and improve in the Internet era on the premise of inheriting the management concept of Sitong, so as to form a more scientific, efficient and refined The new mode of operation and management ensures the maximum benefit of the enterprise while satisfying customers, employees and society.

His professional manager-oriented management philosophy has been gradually implemented within the company since he became the acting president in 2020. He positioned 2021 as a year of qualitative change, from management to service, pursuing the standardization of service quality, creating standardization of products, service processes, personnel execution and customer service attitudes. He positioned 2022 as a year of quantitative change, compared to last year to make a qualitative leap and reach a new level.

Previously, Zhang Guihe once told reporters that Stone Moving is facing huge challenges brought about by the Internet platform and industry competition. If there is no clear strategic thinking, no efficient executive team, no detailed implementation steps, no precise key implementation, Without a reasonable distribution of people's property, the development of Sitong moving will definitely be affected.

It is understood that after two years of reform, Zhang Guihe has handed over a "satisfactory answer sheet", and the company's performance will maintain growth in 2021, which has been affirmed by the company's board of directors and chairman Chen Jie. Then, what kind of "changes" did Zhang Gui's cooperation as the company's president bring to Stone Moving in terms of efficiency and execution?

The first fire is the replacement of talents.

After he took over as the president of the company, he began to introduce young talents who have a high sense of identity with Stone Moving and who are familiar with the Internet to enter key positions in the company; a large number of employees with outstanding performance and serious and responsible work took up manager positions. The replacement of talents is undoubtedly the "fresh blood" to promote the development of Stone Moving. Employees trust each other, communicate smoothly, and work full of passion.


Relocation work for government agencies

The second fire is to manage intensive cultivation.

Zhang Guihe adjusted the company's management system and organizational system, and strengthened the construction of the corporate integrity system. Establish an honesty mechanism between enterprises and consumers, and strictly control integrity. The management quality of soldiers is reflected in the daily management of the company. He proposed to advocate the "520" handling rules, that is, reply within 5 minutes, solve problems within 20 minutes, and form a form of handling matters. an ideology of. Establish a credit system between enterprises and users, strictly perform contracts, and keep promises. From a professional point of view, the company's business has been subdivided, allowing professional people to do professional things. The above measures have further released productivity, optimized organizational efficiency, and adapted to the development mode and rhythm of modern logistics.

The third fire, culture leads the construction.

It can be said that a company without a healthy corporate culture cannot develop for a long time, and the construction of corporate culture has become an indispensable part of current corporate management. Zhang Guihe knows this well. He adheres to the corporate culture principles of humanism, fairness and justice, and pay more for more work, and makes appropriate repairs to specific details on the basis of inheritance. Adhere to the "three satisfactions", that is, customer satisfaction, employee satisfaction, and social satisfaction, and the service concept of always being customer-centered is passed on to every Stone employee.

Then, as the president, Zhang Guihe's next work focus must be to seek benefits from management and promote development through management. Through the concept of intensive cultivation, create a refined management model for Stone Moving, so as to increase the brand awareness and social exposure of Stone Moving And other advantages into energy, promote the high-speed and sustainable development of Sitong moving.

Create a "golden business card" of Stone moving brand

As a leading enterprise in the physical industry, Stone Moving is a rare "Chinese business card", which condenses the spirit, wisdom, tolerance and verve of traditional Chinese culture, and undertakes the responsibility and mission of leading the industry and winning glory for the country.

Cargo services for the special planes of political leaders of various countries

Participate in the cargo guarantee mission to celebrate the 100th anniversary of the founding of the Communist Party of China in 2021

Zhang Guihe recalled that, since 2008, Stone Moving has undertaken various large-scale national and Beijing government events, such as the 2008 Beijing Olympic Games, the 2014 APEC Leaders Meeting, the 2015 Anti-Japanese War Victory Parade, and the 2018 China-Africa Cooperation Forum. Beijing Summit, 2020 Xi'an International Marathon, Freight guarantee for the 2020 Xi'an International Marathon, 2021 Fujian Province epidemic prevention and control upgrade Sitong relocation Fuzhou Xiamen Company actively supported the handling of anti-epidemic materials, 2021 celebration of the 100th anniversary of the founding of the Communist Party of China and other freight guarantee tasks, and served the relocation of the headquarters of Sinopec Group , the relocation of COFCO headquarters, the relocation of the National Museum, and the relocation of the Beijing Municipal Government are high, difficult, dangerous, and heavy tasks. These government activities continue to show the world the new image of Sitong’s relocation in the new era, and at the same time test the cultural accumulation and team building of Sitong. It has played a positive role in promoting and leading the improvement of the overall brand of Stone Moving and the quality of employees.

Zhang Guihe said that the brand represents a solemn commitment to consumers and is a guarantee of quality, reputation and strength. It not only bears the hard work of all Sitong people, but also bears the reputation of all customers, and has real connotation and strength. The Stone brand is bought by groups of Stone people with services that condense wisdom and sweat. The reason why customers choose Stone to move is the trust in the company's reputation and the recognition of the company's brand. There is a lot of trust behind the company The carrier, this is the mission that the company must do well, if you do not do well, I am sorry for so many people who trust you.

Over the years, Stone Move has done a lot of work on brand building, and has kept pace with the times in protecting brand reputation and brand image. It can be said that the brand represents Stone Move, and there is no Stone Move without a brand.

In the communication with Zhang Guihe, I can always feel the temperature in his eyes, like the sunshine in spring, warm but not dazzling. Happiness is written on the calm and smiling face. This kind of happiness is not the happiness of a small family with a house and a car. Doing a meaningful cause, and being recognized and affirmed by relevant national ministries and commissions, and being able to successfully complete major national-level events and relocation tasks many times brings happiness. This kind of happiness is a firm and persistent eternal happiness!

28 years is just a small fragment in the long river of history, but it is an insurmountable and long period of hard work broken down into minutes. Since its establishment 28 years ago, Stone Moving has opened chain branches in more than 20 cities across the country. Its headquarter is located in Beijing. Currently, it has opened 8 branches in the Beijing market. The brand value has penetrated into the hearts of Stone and the Chinese people. I believe that one day , the brand of Stone Moving will become the most valuable asset in China's moving industry. At that time, our national brand will go to the world!

Corporate culture casts the soul

The reporter learned that Stone Moving has always attached great importance to the construction of corporate culture, raising it to a strategic height, and this year has been designated as the "Cultural Construction Year". Regarding this point, Zhang Guihe believes that the company will determine 2022 as the "Cultural Construction Year". It is to strengthen ideological consensus, strengthen demonstration and leadership, strengthen integration in the heart, and strengthen the cohesion, appeal and appeal of the enterprise through the construction of corporate culture.

Zhang Guihe pointed out that corporate culture is the soul of an enterprise, just like a person, if there is no soul, no matter how strong your body is, you will be stupid and crude, without wisdom. Today’s business depends on management, tomorrow’s business depends on innovation, the day after tomorrow’s business depends on inheritance, and the future’s business depends on culture. To be a smart company, you must have a soul. If you want to build a century-old company, you can’t do it without corporate culture.


Moving technicians move pianos for customers

The proven Stone culture is the source of the Stone team's combat effectiveness and an inexhaustible driving force for the future development of Stone. Fulfilling the corporate mission, satisfying customers, employees and society, humanism, fairness and justice, more work and more pay are the most basic corporate culture principles of Stone Moving Company.

Zhang Guihe especially emphasized that managers should always stand in the perspective of front-line employees to establish rules and regulations, so as to be closer to the voices of employees. It is understood that Zhang Guihe spends very little time in the office. He either goes to various companies for inspections or on the way to solve problems. He is often seen taking various teams to branch offices for business exchanges and training. He requires all companies to Posting photos of the dormitory to the group, he believes that it seems to be going through the process, but in this process, the grassroots managers can find out many problems, such as whether the lights are turned off, whether the sanitary conditions are good, whether some employees are sick if they don’t get up Wait, he made the management details to the extreme.

In order to motivate employees to work hard, the company implements a salary reward mechanism to ensure the basic life of employees and at the same time drive their enthusiasm for work; the logistics support mechanism provided by the company eliminates the worries of employees. It is understood that the company's employees who have been in the company for more than five years now account for more than 80% of the total, forming a solid and stable working group.

When it comes to the form of work, Zhang Guihe summed it up with "listening" and "watching". He said, I like to go to the front line, go to the branch to chat with workers, and listen to what practical difficulties they have; look, to actually understand their operational skills, Work efficiency, policy implementation, this must be done, otherwise I will not feel at ease.

Sitong people attach great importance to the accumulation of corporate culture, and actively refine the excellent cultural genes created by domestic and foreign counterparts, making them the foundation of the company's development. On this basis, Sitong people let go of the old and absorb the new, nourish, enrich and wash the corporate culture, and keep the youthful vitality of the corporate culture and high adaptability to the environment forever.

Moving to find Stone is "safe and easy"

Due to the economic downturn due to the epidemic in the past two years, industry competition has intensified, and waves of "price wars" have set off in the market. But Stone Company has always won users with service and quality, no matter how the market changes? Stone Moving will not fight price wars by reducing service and quality in order to cater to consumers!

Service quality is king! Zhang Guihe said that in today's society, whoever can provide users with a good service experience can remain invincible in the fierce market competition and achieve rapid development. The service that customers want most is actually the slogan shouted by the people of Stone, it is safe and easy to find Stone when moving!

"Service awareness" has long been rooted in the hearts of every employee of Stone Moving.

It is understood that the training system formulated by Stone’s Beijing headquarters is implemented in chain companies across the country. Through the establishment of a training mechanism, regular symposiums for various departments are held to summarize, problems are found to be corrected in time, and front-line employees are trained and assessed. Training, item disassembly competition, customer satisfaction return visit and other assessments to improve their business ability, service attitude, performance and speaking skills.


A copy of the "Moving Service Specifications" formulated by Stone Moving

Develop industry norms. For service guarantee, Stone Moving is at the forefront of the industry, and has formulated the company's "Moving Service Specifications", with standardized and standardized processes, clear norms and guidance from attitudes to behaviors, and everyone has a copy.

Improving service awareness is the premise of communicating with customers, so that customers can keep abreast of the work progress at any time. If the transport team is late, the customer's fee should be discounted.

Zhang Guihe said that the service purpose of moving is to provide warm moving services, so that customers no longer have to worry about moving, so that customers can feel "physical and mental pleasure".

The so-called "body" means that customers don't have to do it themselves. For high-end customer groups such as big customers, governments, celebrities, etc., the company will send sales supervisors to the site to check and analyze, and formulate one-stop solutions for customers. From the moment you enter the door, according to the gender of the customer, arrange the corresponding people to pack and sort the items, pack them, move them there and restore them, saving valuable time for customers. Stone Moving also launched wardrobe finishing business, formaldehyde removal business and housekeeping business, etc., providing diversified services. Since its launch in 2000, it has a market in the high-end moving field and has received positive feedback from customers.

The so-called "heart" is to rest assured. First, the transparency of quotations reassures customers. Stone’s price is one item, one price, the charging standard is true and transparent, and the price is clear; the second is to achieve the ultimate in personal safety and cargo safety. In terms of security, both personnel and goods are insured, and the company pays in advance in case of accidents and risks, which dispels many concerns of customers.

At the execution level, the operator will choose different moving vehicle groups according to the customer's description of the items in the home, and provide customized solutions according to the needs of different customers. Carry out private car service for some secret-related enterprises. For the lifting and hoisting of large equipment, the company has professional qualifications, is an ISO9000 certified enterprise, and provides professional and efficient services.

High-quality service will inevitably win a good reputation. Zhang Guihe gave the reporter an example. When a customer was moving, when the waste furniture in the customer's home was about to be thrown away, the employee found that there were ID cards, household registration books, marriage certificates, Cash and other important materials and property are sent to the customer immediately. The company has encountered many such situations where documents, money, and jewelry were found during the transportation process. After the service, the company will return to the customer, and the satisfaction rate is 99%.

The reason why Stone Moving has achieved such impressive results is due to the achievements that Stone Moving has achieved in continuously building brand effects and strengthening corporate culture. As a freight moving company that is relatively safe in China and whose comprehensive operation capability has long been at the forefront of the industry, his struggle has left us with endless inspiration and thinking...

(Li Wenxin)