From July 15th to 21st, Huaihong Chengyu was broadcast on the CCTV CCTV channel at an important time. With its brand image of ecological sauce wine, it officially met hundreds of millions of viewers.
The brand was launched on CCTV to help Huaihong Chengyu brand communication and promotion
As we all know, as the authoritative media with the widest influence and the strongest credibility, CCTV has a wide audience and is one of the best platforms for brand broadcasting. But in contrast, it is very difficult to "appear" on the CCTV channel, because CCTV is very strict in the review of advertisements. Only with sound corporate qualifications and outstanding product quality can they have a chance to stand out and get the opportunity to "appear".
Huaihong Chengyu successfully appeared on CCTV CCTV through layers of screening, which is not only the best interpretation of CCTV's recognition of enterprise and brand strength, but also shows Huaihong Chengyu's determination and confidence to serve more consumers on a higher platform.
A hundred years of inheritance, not forgetting the original intention, crafting fine wine
The historical "Chengyu Shaofang (later renamed Chengyi Shaofang)" was built in the first year of Tongzhi in the Qing Dynasty. It was founded by businessman Hua Lianhui. Good wine is also required for entertainment, which is recognized as the ancestor of modern sauce.
Times have changed, years have changed, Huaihong Chengyu has not forgotten its original intention, and always insists on treating consumers as relatives, making every bottle of wine, and sharing traditional Maotai-flavored wine and its culture with more people who love wine.
This time, Huaihong Chengyu "appeared" on the CCTV CCTV channel. Through the influence of CCTV, high-frequency and multi-dimensional communication, the brand concept of "let people who like wine drink good wine" was spread, and the brand and consumers were brought closer distance.
Inheritance of ingenuity and craftsmanship, dripping is precious, dripping is mellow
The environment is the prerequisite for making good wine. Huaihong Chengyu is located in Maotai Town, which has a special geological structure, coupled with the high-quality water source of Chishui River integrating Xiushuilingquan and the wine-making microorganisms in the environment, creating unique advantages for the production of Maotai-flavored wine. natural conditions.
At the same time, select the unique red-tasseled sorghum and wheat in Maotai Town, and use the water of the Chishui River to moisten the grain, strictly inherit the unique "12987" brewing process of Maotai-flavored wine, and put the sand in the Chongyang Festival, feed twice and take wine seven times. A production cycle, aged with ingenuity. The demanding raw materials and rigorous process... These are also the important reasons why Huaihong Chengyu Maotai-flavored wine is of high quality, clean and refreshing.
A short story of sauce-flavored wine, adding a beautiful filter
Maotai-flavored wine has a long history, according to the "Continued Zunyi Fuzhi" records.
Former "Zhi": "Out of Ximaotai Village, Renhuai County, Guizhou Province is ranked first."
"Jinquanju Miscellaneous Records": "The preparation method is purely sorghum, cooked in sand, and three parts of wheat flour, stored in the brewing cellar, steamed and roasted after a month. After roasting and re-brewing, it must be counted four times and then Cheng. The first is called raw sand, the third and fourth rounds are called Suisha, the sixth and seventh rounds are called Dahuisha, and the second is called Xiaohuisha. In the end, you can drink wine. The mellowness of the product and the fragrance of the gas are from the Hundred Classics. It is not made of fake tunes and spices. It is not easy to make, and it is difficult to imitate others, so it is only called Moutai.”
Zheng Zhengjun's poem: "The wine crowns the people of Guizhou", but it is really appreciated before it is fully displayed. In previous years, I took it to the Panama Games and won the gold medal, which is certainly very precious to the people of Guizhou.
Huaihong Chengyu Maotai-flavored wine has become the best choice for consumers and guests due to its high-quality wine quality and comfortable drinking attributes. And this time its brand Huaihong Chengyu appeared on CCTV CCTV, which will let more consumers know about this excellent sauce-flavored wine brand.
I believe in the future, Huaihong Chengyu will not forget the original intention, continue to stick to the spirit of ingenuity, use the best raw materials, the oldest traditional crafts, and the most stringent inspection methods to brew the Maotai-flavored wine that every consumer recognizes, and continue to write new records Huazhang!
