On September 29, the opening ceremony of the 1,000-episode short video documentary "Crossing the Taihang Mountains" was held in Beijing. "Crossing the Taihang Mountains" is China's first large-scale themed short video documentary filmed using mobile phones, and the shooting equipment is all domestic mobile phones. The short video documentary "Crossing the Taihang Mountains" is based on the rich tourism resources and profound cultural heritage of the Taihang Mountains, as well as the rise of China's short video craze. Taihang regional economic and social development.
The majestic Taihang, stretching for eight hundred miles, is known as the backbone of China. Taihang Mountain has a long and glorious revolutionary history, which is admirable; Taihang Mountain has beautiful and magical scenery, which makes people linger; Taihang Mountain, with mysterious and secluded villages, makes people yearn for it; endless. In the long history of development, the grandeur and profoundness of Taihang Mountain is a Chinese epic on the land of the motherland. Chinese civilization originated around the origin of Taihang Mountain. In the concept of living space and geography of Chinese ancestors, Taihang Mountain is the backbone of our China.
The unique innovation of "Crossing the Taihang Mountains" lies in the use of domestic smartphones for documentary filming throughout the entire process, and in the form of short videos. According to the "Statistical Report on China's Internet Development Status", as of June 2022, there will be 962 million short video users in my country. But on the other hand, the quality of short videos in China is worrying, and there is an urgent need to create a short video ecosystem with healthy and high-quality content.
Ms. Ma Nan, chairman of China Automotive Network TV, said in her speech that "Crossing the Taihang Mountains" takes "China's Backbone" as the theme, adopts short videos of 3 minutes and 8 minutes per episode, and is divided into 1,000 episodes to introduce Taihang Mountains in an all-round way. The content includes 18 sub-categories such as red tourism, scenic spots, human history, ancient architecture, food and folk customs, traditional villages, religious culture and new economic development. It has positive energy and marks the arrival of a new short video era. .
"Crossing the Taihang Mountains" adopts the short video form of mobile phones, and the shooting equipment uses domestic mobile phones. The core resources of Taihang Mountain's history and culture will be deeply excavated, and the spiritual and cultural connotation of Taihang Mountain will be promoted and disseminated, especially the re-presentation and re-excavation of the red history. This will vigorously promote Taihang's red cultural tourism and promote the development of Taihang's tourism economy.
"Crossing the Taihang Mountains" has innovative contribution value to China's cultural tourism. It innovates new cultural tourism formats and new cultural tourism industry development models, creates and creates a new Taihang Mountain cultural tourism IP, uses self-driving travel and camping modes, and establishes Taihang Mountain car travel through digital communication culture.
"Crossing the Taihang Mountains" uses a new promotion model to raise the popularity of cities and counties in the Taihang area and promote local social and economic development. The documentary went deep into the hinterland of Taihang Mountains and helped 110 counties in the Taihang Mountains to create one town, one product, and one county one brand. Through the digital communication and self-driving tour of this short video, the agricultural products of 110 counties were helped to enter the central city market.
Wan Yu, Senior Vice President of People’s Cultural Tourism, said in his speech that tourism has become a way of life for people today. Either reading or traveling, there is always one body and soul on the road. In ancient times, Xu Xiake traveled all over thousands of mountains and rivers, but today, the "Four Wheels Xu Xiake" is everywhere, and everyone travels by car. It is very meaningful to shoot the short video documentary "Crossing the Taihang Mountains". The promotion of short videos has provided more sales and publicity channels for the Taihang Mountains. I look forward to seeing excellent documentary works.
Song Jianping, secretary-general of the China Population Culture Promotion Association, said at the opening ceremony that in the new historical period, we will present a brand-new look of Taihang in an original form. "Crossing the Taihang Mountains" chooses smartphones to shoot, and mobilizes professional teams and social video creation forces. It can be described as a new approach and full of innovations, which is very in line with the current trend of mobile Internet. In order to support documentary filming, video works in the theme series of "Crossing the Taihang Mountains" can participate in the selection of "China Population Culture Award". The award is a national comprehensive award approved by the Office of the National Appraisal and Commendation Work Coordination Group, and it has been held for 16 sessions so far.
As the official cooperation platform of the event, Yunlushu APP is a travel experience creation and value sharing platform specially created by Beijing Free Travel Technology Co., Ltd. for self-driving tours. Cloud Road Book will be responsible for the design and service of the whole road book for the short video documentary filming of "Crossing the Taihang Mountains", depicting more than 1,000 wonderful routes for this shooting activity, and forming a complete set of road book guides for self-driving tours in Taihang Mountains. Enthusiasts provide the perfect travel experience.
Finally, at the opening ceremony, the organizer announced that the short video contest of "Shooting the Magnificent Taihang" was launched on the same day, recruiting outstanding photographers from all over the world. The competition will be held from September 29, 2022 to December 28, 2022. It will give full play to the subjective initiative of the global video creative force, and shoot and promote Taihang Mountain together with more than 20 creative teams. Excellent works in the short video contest can not only get material incentives, but also have the opportunity to apply for the national literary and artistic award "China Population Culture Award" and receive the title of honorary certificate.
The shooting of the large-scale short video documentary "Crossing the Taihang Mountains" has epoch-making significance. It will end the fragmented and unsystematic situation of the existing Taihang Mountain videos, and bring standardized, systematic and artistic high-quality production. The short video documentary is shot and uploaded simultaneously, and will be continuously broadcast on multiple mainstream platforms for two consecutive years. At that time, everyone can take this opportunity to fully understand the Taihang culture and witness the majestic Taihang standing in China with a new look in the new era.
The opening ceremony of "Crossing the Taihang Mountains" was sponsored by the China Population Culture Promotion Association, hosted by China Auto Satellite TV and China Auto Network TV, and undertaken by Beijing Free Travel Technology Co., Ltd., and Yunlushu APP as the official display platform. Song Jianping, Secretary-General of China Population Culture Promotion Association, Vice President of China Yellow River Cultural and Economic Development Research Association, He Li, former Director of National Tourism Administration, Gao Mingduo, President of China Tourism Association Cultural and Sports Tourism Branch, Wan Yu, Senior Vice President of People's Cultural Tourism and other leaders Guests attended the ceremony. Representatives from the cultural and tourism circles, photography circles, digital technology circles, business circles, self-driving clubs and media attended the event together. Representatives of cultural and tourism organizations in cities and counties in the "Taihang Mountain Tourism Planning" supported by this event, as well as short video enthusiasts, tourism Experts and netizens participate in the ceremony online simultaneously.
