Lvwei Introduction: Internet celebrity marketing is an important means for tourist destinations to quickly detonate the market. Lvwei Cultural Tourism hosts and operates the Miaoergou Scenic Area, plans the "Golden Autumn Tide Play Festival" in the Eleven Miaoergou Scenic Area, and produces the Miaoergou Divine Comedy "I Eat melons in Miaoergou", introduced a number of popular projects, used online and offline integrated operation methods, opened the number of Rantour Scenic Spot, and traveled to the Eastern Xinjiang Summer Palace·Miaoergou Scenic Spot.
Tourists can not only experience the passionate Gobi cross-country and warm online celebrity train on the spot, participate in various online celebrity check-in activities, but also participate in immersive interactive experiences such as treasure hunting, lucky draw, knowledge quiz, etc. A new experience of AR Gobi flying saucer.
Divine Comedy "I Eat Melon in Miaoergou"
Vocals: Hu Haijian
Lyricist: Lin Feng Liu Chuanyu
Composer: Liu Chuanyu
Produced by: Kudou Music
You are looking at flowers in Dongjiang Summer Palace
I eat melons in Miaoergou
You sing a sad song in Hami
I eat melons in Miaoergou
Do you want to go to the Beacon Tower to travel through time and space
I'm still eating melons in Miaoergou
You ride a bay horse in the Gobi Desert
I'm still eating melons in Miaoergou
You said you were leaving tomorrow
go to the end of the world
I just want to be quiet
Melon eaters in Miaoergou
I said Miaoergou is
The End of the World
they will come one day
eat melon with us
Operation Analysis of Miaoergou Scenic Area
Dongjiang Summer Palace·Miaoergou Scenic Area is known as "the first scene in westward Xinjiang". It was once the palace garden and summer resort of King Hami Hui. Located at the southern foot of Tianshan Mountain, 35 kilometers east of Hami City, it integrates sightseeing, leisure, cultural entertainment, adventure, health care and ethnic customs. The scenic spot has a rich historical culture and multicultural heritage, and has been successively listed as a key cultural relic protection unit by the Hami District and the Thirteenth Division Cultural Relics Bureau, and has been rated as a 4A-level scenic spot by the country.
In order to fully develop the cultural tourism resources of Dongjiang Xiagong Miaoergou Eco-tourism Resort, enrich and enhance the product experience of the scenic spot, constantly improve and tap the project development potential of the scenic spot, and practice the great strategy of "culturally enriching Xinjiang" with practical actions. In late July 2021, Beijing Lvwei Cultural Tourism Technology Development Co., Ltd. and Xinjiang Red Star Cultural Tourism Investment Co., Ltd. reached a cooperation agreement. Dongjiang Xiagong Miaoergou Eco-tourism Resort is managed and operated. At the same time, Red Star Greenway Company invests in the construction of Miaoergou. Using the existing resources and foundation of the scenic spot, it comprehensively improves the products and supporting services of the scenic spot. To provide tourists with better tour experience services, Dongjiang Xiagong Miaoergou Eco-tourism Resort has also ushered in important development opportunities and opened a new chapter of development.
After Xinjiang Red Star Lvwei Tourism Development Co., Ltd. managed the Miaoergou Scenic Area, the Beijing Lvwei Cultural Tourism Operation Headquarters first dispatched a professional team to the scenic area to carry out standardized operations. And in a short period of time, the overall product promotion plan and planning and design plan of the scenic spot were completed. The company's EPC business department quickly followed up and completed the budget and market inquiry for the proposed construction project and landing products. Ranlv Media of Greenway Cultural Tourism also organizes MCN professionals and self-media operators to set up special project classes to create a new media publicity platform and Ranlv live broadcast station and marketing for Dongjiang Summer Palace Miaoergou Eco-tourism Resort. Event planning has made a lot of preparatory work for the publicity and promotion of scenic spots.
Under the background of the weak marketing and promotion foundation of Miaoergou Scenic Area and the lack of basic conditions for smart tourism, Red Star Greenway has formulated corresponding plans, and grandly launched the "Golden Autumn Tide Play Festival" (October 1- October 4). Entrusted Ranlv Video (Beijing Ranlv Media Technology Co., Ltd.) to complete the pre-planning, warm-up, promotion and implementation of Xinjiang Hami Miaoergou Tide Play Festival project.
The introduction of popular models: check-in stations help "net celebrity check-in places"
Ranlv Video has planned Gobi cross-country, small jungle train, golden tent camp, fashion travel photography, Gobi strange rock beach, Gobi hot air balloon, Internet celebrity swing, sky mirror, framed view check-in, fairyland fog environment, etc. for Miaoergou Scenic Area. A check-in station for trendy play projects. This trendy play festival first landed projects such as jungle trains and Gobi off-roading.
Trendy play project (Gobi off-road)
Check-in Station (Jungle Train)
Check-in Station (Bird's Nest Egg House)
Check-in station (mirror of the sky)
Wisdom Empowerment: Technology blessing to realize online interaction, sales and promotion
The Burning Tour video has opened the Burning Tour Scenic Spot number for Miaoergou Scenic Area. Through the scenic spot number, tourists can not only participate in immersive interactive experiences, such as treasure hunting, lucky draw, knowledge quiz and other activities; they can also travel online in the Dongjiang Summer Palace Miaoer Gou Scenic Area, learn about the whole strategy of eating, drinking and having fun in the scenic spot. In addition, Red Star Luwei also entrusted Ranlv Media to be the only online seller of tickets for Miaoergou Scenic Area, second-sale play items, package tickets and other ticket products, responsible for online ticket booking, sales, after-sales service and Other related business.
Internet celebrity diversion: Invite Hami Internet celebrity experts to promote Miaoergou
On September 27, 2021, Ranlv Video invited several local Internet celebrities in Hami to collect wind and experience in Miaoergou Scenic Area, shoot short promotional videos, and conduct marketing and promotion through their accounts, hoping to attract a large number of fans with the help of local Internet celebrity resources Pay attention and start a new "Internet celebrity era" in Miaoergou Scenic Area!
Internet celebrity work chart
On October 1st, Miaoergou Scenic Area is waiting for you
On October 1st, the "Golden Autumn Tide Play Festival" officially launched, don't miss it! ! From October 1st to October 4th, for 4 consecutive days, there will be a wonderful road show at the event site, let you have fun!
