The mysterious and long ancient tea-horse road, the galloping driving road. In the spring of 2022, the LUX* hotel series on the Tea Horse Road in China will join hands with DriveFUN, an experiential marketing platform, to equip them with Audi’s new Q5L sports series, and work together to create a luxurious exploration and experience journey on the "Tea Horse Road". Five brand-new Audi Q5Ls, like five galloping horses, enjoy the dynamic heroism with travelers who pursue freedom and adventure, explore the cultural history of the ancient tea-horse road, and enjoy the magnificent alpine lakes in Yunnan.
The moving scenery on the ancient tea-horse road
With peaks of high mountains, dense valleys, and deep gorges, Yunnan is a paradise of generous nature and diverse cultures. The ancient tea-horse road, a trade channel with a long history of 1300 years, meanders here. LUX* has set up a series of hotels amidst the most spectacular scenery in the world: Lijiang, Benzilan, Shangri-La, Stone Town...these places are connected by ancient roads found by caravans over the past 13 centuries. Let people indulge in this travel experience, explore and learn from the past in the Arabian Nights of the LUX Tea Horse Road Hotel Series.
"The original intention of the creation of the Tea Horse Road LUX* Hotel series is to hope that our guests will follow the flexible and changeable route, go deep into the destination, and appreciate the breathtaking magnificent mountains and rivers and cultural landscapes during the journey", Lijiang Yulong Tourism Co., Ltd. and Xianzhong The chairman said, "The galloping trip jointly presented by LUX* Tea Horse Road and DriveFUN has truly realized the scenery while driving freely, and at the same time it has become a moving landscape on the Tea Horse Road."
"We are very honored to create this inspirational and dynamic road together with LUX* Hotel," said Ms. Yongmei Tu, representative of DriveFUN. "Audi Q5L is young, fashionable and full of style, which perfectly fits curious and adventurous guests. It is powerful The powerful potential energy and safe driving protection system, and in the comfortable and comfortable driving experience, add a peace of mind to the mysterious and unpredictable tea-horse road trip. Passengers can experience the driving pleasure of more luxury brand vehicles, making exploration even more exciting!
"Australia" Wonderful Journey, Enlighten the Inspiration of "Di" Ancient Road
In 2022, the Audi family will bring a new Q5L. The ingenious and elegant design makes luxury driving more comfortable. The 12.3-inch full LCD Audi virtual cockpit and 10.1-inch MMI® touch infotainment system create an immersive driving atmosphere. The powerful engine makes it easy to corner every time. No matter in the journey of the city or the wilderness, it will inspire the endless desire for freedom with a radiant appearance. This is a car born for freedom, with its aggressive momentum, it starts a new journey.
In 2022, the LUX* Tea Horse Road hotel series will also usher in a new member – LUX* Tea Horse Road Shangri-La. This is an important station for the caravan business trip more than 1300 years ago, and it is also an indispensable stop for the LUX* tea horse road tour today. A paradise of generous nature and diverse cultures, Yunnan is home to 25 of China's 55 ethnic minorities. LUX* Tea Horse Road in China guides travelers keen to explore local cultures to these extraordinary hidden places, while providing immersive experiences deeply rooted in the local culture of each place. The LUX* Collection Journey is carefully designed to celebrate the harmony with nature in travel, offering unique destination experiences and exclusive journeys.
Pursue the distance, love freedom. Embark on the romantic and free tea-horse road galloping road jointly created by LUX* and DriveFUN, and go on a great journey to release your nature together!
About The Lux Collective
The Lux Collective is an international hotel operator headquartered in Singapore. It operates and manages brands including LUX* Resorts, SALT, Tamassa, SOCIO and Café LUX*, and manages the Star Reef Hotel in Reunion Island and other hotels such as the private island of Mauritius, Isle of Double Cocos.
Successful hospitality depends on the hard work, dedication and teamwork of employees with diverse skills. The Lux Collective is a team of passionate and creative people. Through the concerted efforts of team members, shareholders, suppliers and partners, the Group has successfully created the world's leading hotel experience. The Lux Collective will always uphold the corporate culture of putting guests first, adhering to the service concept of hospitality, reliability and innovation, meeting the needs of guests and creating unforgettable moments.
The Lux Collective is committed to a thoughtful and respectful way of operating that will impact and impress future generations.
LUX* Resorts & Hotels is a subsidiary of IBL. IBL is a leader among the "Top 100" companies in Mauritius, occupies an important position in the Indian Ocean regional economy, is active in key areas of the Mauritian economy, and has nearly 300 subsidiaries and affiliated companies.
Currently, The Lux Collective manages the following projects:
Lux Resorts and Hotels
China: China Tea Horse Road LUX* Hotel Collection (Lijiang, Benzilan, Stone City, Sangushui, Xiaomidi, Peach Blossom Valley, Dali, Shangri-La - opening in 2022, Mount Emei - opening in 2022, Pu'er - opening in 2022), Guangxi Chongzuo Secret Land LUX* Resort and Villas, Liyang LUX* Hotel (opening in 2023), Chengdu Luhu LUXO Resort Hotel (opening in 2025)
France: Palette LUX Resort & Executive Residences (opening 2023)
Reunion: LUX* Saint-Gilles Resort
Mauritius: LUX* Legendary Resort and Villas, LUX* Beauty Beach Resort and Villas, LUX* Le Morne Resort, LUX* Grand Bay Resort and Executive Apartments
Maldives: LUX* South Ari Atoll Resort & Villas
UAE: LUX* Al Jabal (opening 2022), LUX Al Bridi (opening 2024)
Vietnam: LUX* Phu Quoc (opening 2022)
Yanxuan Resort
Mauritius: Palma Yanxuan Resort
Tamasa Resort
Mauritius: Tamassa Resort
Society Hotel
Mauritius: The Society Trianon (opening in 2023)
About LUX* Resorts
LUX* resorts and hotels provide a lighter and brighter luxury holiday experience, aiming to help guests celebrate the colorful moments of life and enjoy the unique beauty of life. LUX* is committed to presenting a world of beauty like no other, with pure, fresh hospitality, by the beach, in the city or in nature.
About LUX* Tea Horse Road China
LUX* has created a series of hotels on the Tea Horse Road - a magnificent scenery unique in the world. With peaks of high mountains, dense valleys, and deep gorges, Yunnan is a paradise of generous nature and diverse cultures. These places are connected by ancient roads blazed by caravans for 13 centuries. Let you indulge in this travel experience, explore and learn from the past in the Arabian Nights of the LUX* Tea Horse Road Hotel Series.