Jinhu celebrates the new year and welcomes the new year. During the long Spring Festival holiday in 2022, short-distance travel and outings have become the choice of most tourists. Weiguang Huitong’s cultural tourism towns in the southwest are ushering in a tourism boom. The town has launched various cultural tourism for citizens and tourists Activities and emerging business formats have also attracted a large number of tourists and citizens. In a strong festive atmosphere, have a more traditional "New Year" Chinese New Year.
During the Spring Festival, in order to create a festive atmosphere, all the streets in the ancient town are hung with large and small lanterns. The whole scenic spot has a new look, full of festive and peaceful festival atmosphere, rich cultural activities and diverse business formats, combined with ancient buildings and neighborhood atmosphere, to brighten the landscape , Let tourists immerse themselves in a strong "New Year's flavor" atmosphere. During the long Spring Festival holiday this year, the number of tourists in Yi people's ancient towns bucked the trend and increased. During the Spring Festival, the Yi people's ancient town received a total of 386,700 tourists, and the highest passenger flow on that day was 58,300, a year-on-year increase of 15.5% compared with the 2021 Spring Festival.
Everyone has a feeling for an ancient town, and the inherent cultural texture of the Yi people's ancient town, while carrying local culture and inheriting traditional Chinese civilization, also just meets the needs of modern people to return to tradition and experience the "new year".
As one of the first batch of "National Night Culture and Tourism Consumption Concentration Areas" and "Yunnan Province Tourism and Leisure District" scenic spots, Yiren Ancient Town has been continuously iterating through consumption scene innovation, original content quality improvement, and cultural IP resource integration and transformation. , giving full play to the role of the cultural and tourism consumption brand window of sharing hosts and guests and being near and far away, driving and leading the development of the surrounding tourism economy and boosting industrial upgrading. While adding consumption momentum to the regional economy, it is actively promoting Chuxiong’s integration into the Yunnan Great Western Yunnan Tourism Ring Road Contribute.
During the Spring Festival, the brand-new business format of Yifeng Wetland Cultural Tourism Town - "Xinghe Camping" caravan camp was officially opened to the public. Once opened, the first batch of more than 30 families of caravan enthusiasts from the whole province came to the camp to experience the taste of the new year. Citizens bring their families and children to experience different outdoor activities and enjoy the sunshine and white clouds. In the evening, there are bonfire parties, folk song singing, and outdoor barbecues. It is the most pleasant experience this Spring Festival.
During the festival, the “Zuoshe Meige” hotel, one of the representatives of the Yifeng Wetland cultural tourism town’s brand format, ushered in the peak booking season, which entered the peak booking season as early as half a month ago. It has been sold out, and the representative brand of catering in the small town "Yue Lai Steamed Products" also ushered in the peak passenger flow of booking and dining during the festival.
As the first batch of Zhuoshe Meige Hotel declared as a "Banshan Hotel" in Yunnan Province, it was built by Weiguang Huitong. It takes Yiyuan culture as the keynote, takes healthy life as the experience, and integrates traditional architecture with modern style. While creating a safe, comfortable, joyful and free private living space for residents, it also has facilities and functions such as business meetings, special catering, and lawn weddings. It combines Yi culture, tea culture, and health culture. Innovation, Yaji and other methods are implanted into hotel operations, which not only enhances the experience of Zhuoshe Hotel, but also serves as a platform for the dissemination of local characteristic culture and a platform for leisure and holiday boutiques.
With the overall upgrading trend of mass consumption, experiential consumption is more popular, consumer products and consumption content are showing a trend of diversification, and high-end consumption, quality consumption and personalized consumption have become an irresistible trend in the new consumption era. The new formats of RV camping, high-end hotels, and high-quality catering that have recently appeared in Yifeng Wetland Cultural Tourism Town will indicate that this area has gradually become an emerging destination for leisure tourism consumption in Chuxiong and surrounding cities, and will be integrated with Weiguang Huitong. The Yi people's ancient towns under its subsidiaries jointly form two wings of regional leisure consumption booster, and jointly promote the upgrading of regional cultural tourism consumption.
During the Spring Festival, Jinshan Ancient Town is decorated with various visual themes of the year, and the neighborhood is bustling with people and tourists, old and young, taking pictures, shopping, or tasting special delicacies. There is a peaceful and festive New Year atmosphere in Jinshan. The ancient town also launched an online welfare delivery during the Spring Festival, with multiple business formats linked and full of sincerity. A number of preferential measures have brought benefits to citizens and tourists, and at the same time stimulated the local New Year consumption boom. During the Spring Festival, Jinshan Ancient Town received a total of 6.88 tourists million people.
Jinshan Ancient Town has deeply restored the local history and culture of Lufeng. By implanting many trendy business forms and relying on the strong operating strength of Weiguang Huitong, it has introduced a large number of consumers and formed a flow effect. It stimulates the vitality of urban consumption with characteristic commercial blocks and stimulates industrial development. , creating an urban meeting room and night economy gathering place for Lufeng, effectively enhancing Lufeng's city image and regional economic development.
With the charm and appeal of the ancient Dai culture experience places in the world, the ancient town of the Dai nationality spends the lively Spring Festival with tourists. During the Spring Festival, the ancient town of the Dai nationality received a total of 86,800 tourists. Tourists from all over the world took out their mobile phones and took pictures of festive photos. During the Spring Festival, the ancient town of the Dai nationality opened the "Wai Meng Dai New Year Joy Fair", and prepared cultural activities such as elephant foot drum performances and fun games for tourists. If you successfully pass the game, you can get a red envelope for the New Year, which attracts citizens and tourists to participate in it, and the koi event jointly launched with many merchants in the project allows citizens and tourists to reap a wave of New Year benefits.
By digging deep into the "ancient Dai culture", the ancient town of the Dai nationality revitalizes the local culture, creates a highly recognizable and irreplaceable exclusive ancient Dai IP, and realizes the effect of "breaking the circle". With its excellent tourist reception capacity, it can attract more tourists on the Golden Line, and as an important "content pool" and "flow pool" in urban development, it will boost Mangshi's cultural tourism development and economic development.
Since the opening of Nanzhong Cuancheng Demonstration Zone in October 2021, it has rapidly risen to become a new landmark of cultural tourism on the hub of leaving the province and entering Yunnan. During the Spring Festival, Nanzhong Cuancheng launched the 2022 New Year Garden Party, which is loved by local citizens and tourists. Cuan Jun invites relatives, The interpretation activities such as the Cuan ceremony and welcome tell the tourists about a bright local history. At night, the light and shadow show of the Cuan Shui Pavilion plays a magnificent chapter, the perfect fusion of modern technology and classical culture, and the cultural heritage of Cuan City. The tourists showed a prosperous age in the hometown, and the unique Changdeng Street of Guochao made people's eyes shine. Traditional folk art and interactive mini-games, such as lucky stars shining brightly, wishes fulfilled, and fortune in the palm of their hands, followed one after another, leading tourists back to their childhood. During the Spring Festival, Nanzhong Cuan City received a total of 67,200 tourists.
Nanzhong Cuan City fully taps local cultural resources to provide a good carrier for the sustainable development and revitalization of Qujing Cuan culture. With culture as its foundation, it creates an immersive experience space, innovates cultural and tourism consumption scenarios, meets different consumption needs, and creates urban leisure. Tourism destinations and regional cultural and tourism consumption gathering areas have shaped Qujing's new business card for cultural and tourism, helping Qujing's global tourism and high-quality social and economic development.
Shiyang Ancient Town is famous all over the world as the "Salt Capital of Dian Kingdom and the Holy Land of Confucian Worship", and has rich cultural and historical resources. In front of the Dacheng Hall of the Confucian Temple, in the sound of rites and music, follow the chief priest to perform the traditional three salutes to the bronze statue of Confucius, and recite "The Analects of Confucius" to pay homage to the sages in a solemn and solemn traditional ceremony. In addition to the Confucian ceremony, Shiyang Ancient Town also held salt culture exhibitions, salt DIY and other activities, allowing tourists to inherit Confucian memories and experience the cultural charm of the once prosperous salt city, making this Spring Festival more cultural.
With the completion and operation of the ancient towns in the southwest of Weiguang Huitong, in the near future, while promoting the development of local urban tourism and enhancing the city's brand, it will also rely on its own operating advantages to form a series of local resources through various cultural tourism ancient towns. With the help of the continuous advancement of the construction of the cultural and tourism integration of the Great Yunnan West Ring Road, it will boost the high-quality development of Yunnan's global tourism.