On September 3, the 2021 International Winter Sports (Beijing) Expo (hereinafter referred to as the "Winter Expo") opened in Beijing. Cai Qi, Member of the Political Bureau of the CPC Central Committee, Secretary of the Beijing Municipal Committee, Chairman of the Organizing Committee of the Beijing 2022 Winter Olympics and Paralympics, Chen Jining, Deputy Secretary of the Beijing Municipal Party Committee, Mayor, and Executive Chairman of the Organizing Committee of the Beijing 2022 Winter Olympics and Paralympics , Zhang Yankun, Deputy Secretary of the Beijing Municipal Party Committee and other leaders visited the exhibition hall. International Olympic Committee President Thomas Bach sent a congratulatory letter, and Juan Antonio Samaranch, member of the International Olympic Committee and Chairman of the Beijing 2022 Winter Olympics Coordination Committee, delivered a video speech to congratulate the opening of the Winter Olympics .
Since 2016, the Winter Expo has been hosted by Beijing Olympic City Development Promotion Association and International Data Group, and undertaken by Beijing Olympic City Development Promotion Center and Aiqi Exhibition Co., Ltd. After 6 years of exploration and development, the international influence and industrial penetration of this event have been continuously improved.
"Realizing the docking with international winter sports resources and stimulating the development of China's ice and snow industry" is the purpose that the Winter Expo has always adhered to for 6 years. This year's Winter Expo once again gathers global ice and snow elites and high-quality ice and snow resources, intensifies efforts to promote winter sports, explores new opportunities for the development of the ice and snow industry, and provides all-round support for the upcoming 2022 Beijing Winter Olympics. The exhibition area of this year's Winter Expo is nearly 20,000 square meters, including 8 major exhibition areas and 12 categories of display content. At the same time, more than 20 forums and supporting activities will be held. The international ice and snow exchange has been upgraded again. The conference attracted a total of 500+ brands from more than 20 countries to participate in the exhibition, more than 260 speakers, and representatives of tens of thousands of professional institutions attended the conference. Interpretation of the theme of "ice and snow power".
The 2021 Winter Expo will continue to be merged with the 2021 China International Fair for Trade in Services. With the help of the important platform of the Service Trade Fair, it will present a highly internationalized, professionally authoritative, and deeply participated event for the world. The ice and snow industry event.
Beijing leaders inspect the exhibition venue
On September 3, Cai Qi, member of the Political Bureau of the CPC Central Committee, secretary of the Beijing Municipal Committee, chairman of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, deputy secretary of the Beijing Municipal Party Committee and mayor, Beijing 2022 Winter Olympics and Winter Paralympics Chen Jining, Executive Chairman of the Organizing Committee, Zhang Yankun, Deputy Secretary of the Beijing Municipal Party Committee and other leaders came to the site of the 2021 Winter Olympics and inspected the booths of the Beijing 2022 Winter Olympics Organizing Committee, the Chinese Olympic Committee, and the Italian National Pavilion. The work is fully affirmed.
The opening ceremony and the main forum read Bach's congratulatory letter and played Samaranch's speech
On the morning of September 3, the opening ceremony and main forum of the 2021 International Winter Sports (Beijing) Expo was held. Liu Jingmin, executive vice president of the Beijing Olympic City Development Promotion Association, presided over the opening ceremony and main forum. Han Zirong, full-time vice chairman and secretary-general of the Beijing 2022 Winter Olympics and Paralympics Organizing Committee, delivered a speech.
A congratulatory letter from IOC President Thomas Bach was read out on the spot. In his congratulatory letter, Bach expressed his congratulations and thanks to the organizers, and wished the 2021 Winter Expo a complete success. He said that the gathering of the winter sports industry at this Winter Expo marks another important step for China to continue writing a new chapter in its great sports history. In a few months, Beijing will open a new chapter in world sports history and become the first city to host both the Summer and Winter Olympics. Guided by the spirit of peace, unity and friendship, the Beijing 2022 Winter Olympics will be an opportunity to unite the world. The entire Olympic family is eagerly awaiting this global celebration of human diversity and unity.
A video speech by Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordination Committee, was played live. In his speech, Samaranch said that in the face of the COVID-19 epidemic raging around the world, the Beijing Winter Olympics Organizing Committee has overcome many difficulties and completed various preparatory work brilliantly. Beijing Olympic legacy and sustainable work have achieved remarkable results, and the renovation of Beijing Shougang Park is a vivid example. The Olympics not only promoted the construction of Beijing's infrastructure, significantly improved economic development and people's living standards, but also drove 300 million Chinese people to participate in ice and snow sports. These are very successful stories. I believe that the Beijing Winter Olympics Organizing Committee will do a very good job, and I believe that Beijing will be able to successfully host a wonderful Winter Olympics.
Han Zirong, full-time vice chairman and secretary-general of the Beijing 2022 Winter Olympics and Paralympics Organizing Committee, pointed out in his speech that this Winter Expo will continue the theme of "Ice and Snow Power" and include it in the special exhibition of sports services of the Service Trade Fair. On the more open and higher-level platform of the Service Trade Fair, the Winter Expo will surely burst out with greater vitality. It is hoped that all sectors of society will take the opportunity of welcoming the Winter Olympics together, gather at the Winter Expo as a platform, and take common development as the theme to carry out in-depth exchanges and cooperation, promote the popularization of winter sports, and contribute to the win-win development of the global ice and snow industry. Mario, Deputy Minister of Foreign Affairs and International Cooperation of Italy, John Eliasch, President of the International Ski Federation, Ivo Fei, member of the International Olympic Committee, President of the International Bobsleigh Federation, and member of the Beijing 2022 Winter Olympics Coordination Committee Rianni, President of the International Skating Federation Jan Diekmar, President of the World Curling Federation and Beijing 2022 Coordinator Kate Keithness, President of the International Biathlon Federation Ole Darling, International Olympic Committee Members, Chairman of the Austrian National Olympic Committee Karl Stoss, Governor of Tyrol, Austria Guent Platt, Czech Ambassador to China Tong Fude, Head of the Beijing Representative Office of the Austrian Embassy in China, Austrian Embassy in China Bai Minghao, Commercial Counselor of the Embassy, Wang Lu, Deputy Secretary of the Jilin Municipal Party Committee and Mayor of Jilin Province, Yang Xiangxi, Deputy Mayor of Yulin City, Shaanxi Province, and Wang Ku, Secretary of the Party Working Committee and Director of the Management Committee of the Changbai Mountain Protection and Development Zone of Jilin Province, etc. delivered speeches or published on the spot Speech online.
At the main forum, the guests had a wonderful round-table discussion on the theme of "With the blessing of the Winter Olympics, the ice and snow industry will usher in a moment of 'breaking the circle'", and discussed in depth how to seize the opportunity of the Winter Olympics, effectively promote the influence of the ice and snow industry Explore new paths for the breakthrough development of the ice and snow industry. Zhang Li, vice president of Asia Data Group, shared the latest data and core insights of the "2021 China Ice and Snow Industry Development Research Report". Xu Yuchang, chairman and president of China Economic Information Service, released the "2021 China Ice and Snow Tourism Index" and interpreted the trend changes behind the data.
Italy is the guest country of the 2021 Winter Expo
The 2021 Winter Expo invites Italy, a powerhouse in winter sports, as the country of honor. At the end of last year, the Winter Expo signed a strategic cooperation agreement with Italy to strengthen cooperation in winter sports-related industries between China and Italy. Italy's becoming the guest country of this Winter Expo is also one of the cooperation contents. After the 2022 Winter Olympics in Beijing, China, the Italian cities of Milan and Cortina d'Ampezzo will relay the next 2026 Winter Olympics. This will be the third time that Italy has hosted the Winter Olympics. Italy has not only accumulated experience in hosting major sports events, but also cultivated a relatively complete ice and snow industry. The overall theme of the Italian National Booth at this Winter Expo is "Intent in the Mountains", covering an area of nearly 500 square meters, including 22 booths composed of the Italian National Tourism Administration, the Veneto Region and 20 Italian companies.
In addition to the main forum, the 2021 Winter Expo will also hold parallel forums and special events from September 3 to 5, including the Olympic City Development Forum, Sports Technology Innovation and Entrepreneurship Competition, Youth Ice and Snow Popularization Forum, Ice and Snow Trend Trend Forum, Ice and Snow Tourism Development Forum, Ice and Snow Education Forum, Ski Resort Operation and Management Forum, Venue Design and Construction Forum, Ice and Snow Marketing Forum, Science and Technology Winter Olympics Forum and other special forums.
This year's Winter Expo will also hold a special promotion meeting of "Smog Capital Ski Paradise--Jilin City, North Country River City", Italy promotion meeting, GISS Falling in Love with Snow 2021 Strategy Conference, "2021 International Winter Sports Leading Brand" selection activities and other special sessions promotional activities.
International integration deepens panorama to show the forefront of the global ice and snow industry
In the exhibition area of the Beijing 2022 Winter Olympics Organizing Committee, the audience intuitively learned about the preparatory results such as venue construction and event operation through digital means such as large screens and touch screens. The strong atmosphere of the Winter Olympics greatly enhanced the audience's sense of expectation. With the theme of "From Tokyo to Beijing", the booth of the Chinese Olympic Committee presents the preparations of the Chinese national team for the Winter Olympics. The appearance of the Olympic champion Zhang Dan and her team members pushed the atmosphere to a climax. After a round of beautiful and smooth figure skating performances, they enthusiastically interacted with the audience. Zhang Dan also patiently answered everyone's questions about skating skills, explained Interesting knowledge behind figure skating events, and share your own skating stories, so that more people can understand and get closer to winter sports. A series of scientific and technological achievements such as the artificial intelligence independent interview robot at the Yanqing booth and the motion capture system for the Winter Olympic Games are refreshing; the interactive form of the Winter Olympics blessing stamps at the Shijingshan booth made the audience express their expectations for this grand event; Shougang as the Beijing 2022 The official urban renewal service partner of the 2020 Winter Olympics and Winter Paralympics fully reflects the combination of the Olympic movement and urban development, the reuse of industrial heritage and the revival of industrial areas.
"Internationalization" is one of the three highlights of the Winter Expo. This conference has further strengthened the integration of global ice and snow resources, with international participation accounting for over 60%. As the guest country of the 2021 Winter Expo, Italy brought more than 20 institutions and enterprises to the national pavilion, displaying winter sports equipment, ice and snow technology equipment, winter tourism resources and other rich content. Italy has a complete winter sports infrastructure and a long tradition of ice and snow sports, and is a well-known ice and snow power. The experience of hosting the 1956 Cortina d'Ampezzo Winter Olympics and the 2006 Turin Winter Olympics has accumulated valuable Olympic heritage and experience in large-scale events. The 2026 Winter Olympics will be held again in Milan, Italy and Cortina d'Ampezzo. With the Olympic Games as a link, China and Italy will share in-depth experience and assets of the Winter Olympics to achieve better linkage and inheritance; The meeting will serve as a platform, and the prospect of Sino-Italian ice and snow industry exchanges and cooperation will be broader.
In addition, Austria, Japan, the Czech Republic, Finland, Germany, Belarus and other countries will comprehensively display their service trade image and ice and snow resource advantages around industrial services, sports facilities, equipment manufacturing, ice and snow culture, and ice and snow tourism.
Over the past 6 years, the WWSE has continued to provide a better display platform for China's ice and snow power and promote the development of China's ice and snow economy. At this conference, the regional pavilions of Jilin, Heilongjiang, Changbai Mountain, Yulin, and Altay fully demonstrated the achievements of ice and snow economic development in various regions. At the Changbai Mountain booth, the booth with the bridge-shaped slideway design as the main shape is refreshing. The large LED screen will move the dynamic "Tianchi" to the exhibition site, allowing the audience to appreciate the first-class ice and snow tourism and ice sports resources; the characteristic ethnic groups in the Altay exhibition area The song and dance performance and fur ski display attracted a large number of spectators. The scene not only showed Altay's long tradition of ice and snow sports, but also demonstrated its important progress in building the core area of ice and snow tourism economic development.
Many well-known companies at home and abroad have used rich media and multi-form exhibition methods to allow audiences to see the forefront of the world's ice and snow industry at close range and feel the vitality of the ice and snow economy. TechnoAlpin exhibited a special model of ice and snow equipment for large-scale ice and snow competitions. The real snow scene created on site allowed the audience to travel through the snow country in a second; the AST booth showed an international standard ice surface built within 48 hours, with hard-core technical strength The fully exposed and rich ice experience and ice performances were also well received by the audience; TRUE Sports, a sports equipment brand with a century-old history, showed the latest ice hockey equipment and perfectly interpreted the strict manufacturing process. In addition, well-known brands including Doppelmayr, Wintersteiger, HEAD, Snow51, Ouyue Ice and Snow, Sunac Ice and Snow, and Shangxue Sports all displayed their latest explorations and achievements on the spot.
In the age of intelligence, the concept of using technology to empower the innovation of the ice and snow industry has been widely recognized by the industry. This Winter Expo also brings together the most cutting-edge ice and snow technology and the most fruitful innovations to explore more possibilities for the development of the ice and snow industry with the blessing of technology. In the ice and snow technology exhibition area, smart venues, ice and snow black technology, event broadcast technology, ice and snow wearable devices, etc. will fully release the imagination of ice and snow technology. In the indoor ice and snow technology exhibition area, the audience felt the charm of the indoor ski resort up close and experienced the fun of technology improving the ice and snow sports experience.
Interactive experience upgrades and multiple supporting activities ignite ice and snow enthusiasm
The 2021 Winter Expo has set up a variety of supporting activities from the two dimensions of promoting the promotion of the ice and snow industry and popularizing winter sports culture. The ice and snow fashion show, ice and snow procurement festival and other activities provide exhibitors with a display platform and business opportunities, and at the same time open a window for the public to understand the dynamics of the ice and snow industry. In the public stage area specially set up at the Winter Expo site, participating companies can effectively publicize and promote new products and results releases to narrow the distance with consumers. A series of activities such as competitions and selections held at the same time will promote high-quality ice and snow companies to accelerate out of the circle, gain more industry attention, and absorb more high-quality resources.
In response to the call of "driving 300 million people to participate in ice and snow sports", this Winter Expo has created a feast of ice and snow entertainment for the audience with rich theme activities and innovative interactive experiences. The Ice and Snow Outdoor Equipment Purchasing Festival brings trendy and cool product experiences and attractive shopping benefits to ice and snow lovers; the Ice and Snow Outdoor Fashion Show features trendy designs and wonderful runway performances, feasting the audience's eyes ;The real ice show, parent-child interaction, ice experience, VR skiing and other rich projects bring unique interactive fun to everyone. These activities are of great significance for stimulating the enthusiasm of the public for winter sports and popularizing the concept of winter sports.
The gathering of high-quality resources drives the high-quality development of ice and snow economy
Gathering high-quality resources of the global ice and snow industry, creating a stage for release and display, and a platform for communication and docking for international ice and snow organizations and enterprises, is the consistent concept of the Winter Expo. On the one hand, looking at the world, the conference has continuously strengthened its connection and interaction with international ice and snow powers, introduced foreign advanced ice and snow concepts and technologies, driven the development of my country's provincial, municipal, and regional ice and snow economies, and accelerated its integration into the new development pattern of domestic and international dual-cycle mutual promotion. On the other hand, the conference also continues to organize a series of activities such as industry research, industry selection, and innovation and entrepreneurship competitions to implement industry docking and explore more opportunities in exchanges and integration. "Research Report on China's Ice and Snow Industry in 2021" provides intellectual support for the formulation of relevant national ice and snow industry policies, and provides effective reference for the development of ice and snow institutions and enterprises; the selection of "2021 International Winter Sports Leading Brands" sets the top 10 snow resorts and annual hot spots The Winter Tourism Destination and the International Innovation and Entrepreneurship Brand Award provide opportunities for outstanding brands and high-quality projects in the global ice and snow field; the "Sports Technology Innovation and Entrepreneurship Competition" will tap ice and snow innovation projects around the world, and explore the Internet, mobile Internet and ice and snow. An effective path for industrial integration.
In order to further gather high-quality resources at home and abroad, this Winter Expo uses modern information technology to build a cloud winter expo, introduces international famous brands to settle in, attracts high-quality buyers at home and abroad to participate, and combines the online winter expo platform to carry out "cloud exhibition" ", "Cloud Matchmaking", "Cloud Negotiation", "Cloud Signing" and other year-round normalized online matchmaking work to promote the signing and implementation of key projects in the ice and snow industry in 2021.
Relying on 6 years of accumulation and precipitation, this year's Winter Expo will promote exchanges in the global ice and snow industry with a higher pattern, wider vision, and more diversified forms, and establish a domestic and foreign bilateral cooperation platform for my country's winter sports promotion and ice and snow industry. The circular development pattern provides strong support. In the final sprint stage of the 2022 Winter Olympics, the Winter Expo will also play a role as a window and connect attributes, gather global ice and snow forces, and fully help the Winter Olympics to be held perfectly, so that more people can get closer to ice and snow, understand ice and snow, and let " The great goal of "300 million people participating in ice and snow sports" was successfully achieved.
