On September 13, the 26th Scenic Spot Lecture Hall was hosted by the Scenic Spot Development and Operation Professional Committee of the China Tourism Scenic Spot Association and organized by Greenway Culture and Tourism Business School. Shen Hongchang, Dean of Street View DreamWorks Planning and Design Institute and President of Hangzhou Moai Island Planning and Design Institute, took "How to Quickly Apply Movable Commercial Product Modules in Scene Design" as the theme, from the designer's perspective to create a Take mobile products as an example to explain in detail what is mobile? What are the mobile product systems? How to create and design a mobile business scene and how to use mobile products to create an Internet celebrity place for cultural tourism scenic spots?
He believes that a wonderful element carries the culture of a city and creates the vitality of a city. In 2021, Street View DreamWorks proposed a new concept of "urban soft decoration". Under the background of urban renewal, urban municipal engineering and urban furniture engineering should adhere to the concept of "urban renewal, vision first", highlighting vitality, high quality, and diversity. sex, distinctive.
About Street View DreamWorks
Since its establishment in 2016, the company has created nearly 300+ products within 5 years. These products are determined by integrating the company's philosophy and industry needs.
"5+1 Product Portfolio" Mode in Mobile Business Scenarios
"5+1 Product Portfolio" Mode in Mobile Business Scenarios
"5+1" product portfolio: including mobile shops, characteristic accommodation, entertainment facilities, landscape facilities, public facilities and lighting services.
The "5+1" product combination model can meet the needs of any mobile business scene, and build mobile business scenes with different themes to combine diversified mobile business content.
When doing cultural tourism planning, planning and design, you will encounter some issues that are of concern to customers, Party A, cultural tourism development companies or operating companies. For example, the cultural tourism industry is currently Emphasis on cultural tourism is shifting towards light cultural tourism, some are shifting from heavy investment to light investment, and some are building a characteristic commercial street and characteristic accommodation in a certain scenic spot without any construction land. What products can be used in this space? It reflects that it can be implemented without violating all the regulations, so we put forward the "5+1" product model.
Mobile stores are to build a commercial street without construction land; when building a commercial street, it is necessary to match entertainment facilities, landscape facilities, and public facilities to create the entire scene; for accommodation scenes, some entertainment facilities are also needed , such as non-powered facilities, and some landscape facilities as the "soft decoration" embellishment of the entire space; for public facilities, such as public toilets, they are mainly used to meet the supporting needs. For the recent hot night consumption, we have embedded the lighting service.
Then, whether it is to create a characteristic commercial block or a characteristic camp, nighttime consumption is required. Therefore, we propose that this "5+1" product model cannot be separated from any scene and any customer demand.
In 2021, Street View DreamWorks proposes a new concept of "urban soft decoration"
In the context of urban renewal, everyone is more focused on urban municipal projects, urban furniture projects, etc. that are dynamic, high-quality, diverse, and distinctive. For urban renewal, we have summed up the eight words "urban renewal, vision first" . In fact, a wonderful element carries the culture of a city and creates the vitality of a city.
So, what products can be used to reflect the urban soft decoration? We summarize it as urban furniture, that is, various environmental facilities in urban space, including road signs, entertainment facilities, mobile stores, transportation facilities, sanitary facilities, landscape sculptures, tables and chairs, and lighting.
From a designer's point of view, for planning and design products, only proper planning and design + overall product design can provide one-stop service, create a night economy for the entire city, and create an Internet celebrity place for cultural and tourist attractions. Make beautification updates for city blocks, injecting excitement and vitality.
Product modules and scene applications
1. Pain points
Emphasis on cultural tourism has shifted from cultural tourism to light cultural tourism, and the range of product content selection is small;
Non-standard products such as product personalization and customization are high in cost and large in investment;
The product supply is single and scattered, and the integrated design cannot be implemented;
The homogeneity of the appearance of the product is serious and cannot meet the theme requirements;
Urban renewal, how to highlight its vitality, quality, and diversity in municipal products;
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2. Five major product contents
5+1 scene creation mode to build diversified business scenes: give the street view a space, and build a mobile business scene in one day!
——Mobile store: more than 100 products such as various special dining cars, creative containers, commodity kiosks, commercial exhibition halls, etc.
——Characteristic accommodation: more than 30 products including various light resort hotels, camping cars, and characteristic wooden houses, focusing on innovative vacation experience.
——Entertainment facilities: more than 40 types of light entertainment, children's amusement and other products, leisure and entertainment space creation, entertainment function and landscape combination.
——Landscape facilities: Nearly 100 products such as various IP customized beauty displays, creative props, interactive lighting devices, etc., create a differentiated scene atmosphere and highlight the night-time economic effect.
——Public facilities: more than 40 types of urban space products with both landscape and functionality.
3. 3+1 advantages of mobile business product modules
One is factory manufacturing, which reduces the cost by 50% to 70% compared with traditional construction schemes;
The second is streamlined production, and the completion speed of the project is increased by 70%~90%;
The third is that the transformation is flexible, and the placement, combination, and appearance can be exchanged at any time, so as to continue to give customers a sense of freshness;
The fourth is ecological integration, which solves commercial operation problems under the rigid requirements of non-construction land and building volume ratio;
4. Technical route
When we are doing planning and design, how to implement the product project in real time? Mainly consider three directions: scene modularization, product modularization and D2M industrial Internet platform.
5. Application scenarios
Systematic improvement of supporting service facilities in scenic spots, themed (parent-child, light luxury) holiday camps, night tours in scenic spots, characteristic themed mobile commercial blocks, urban non-powered parks for all ages, and space beautification of urban blocks.
The product modules of Street View DreamWorks are suitable for commercial facilities, accommodation camps, theme parks, public facilities, interactive devices, landscape facilities, etc.
6. Classic case
——Improvement of supporting services in scenic spots
For example, Changzhou, Jiangsu Province: Xinlong Ecological Forest, 10 million-level full-scale planning and construction, 133+ mobile commerce and characteristic wild luxury residences, 2,200 mu of ecological forest core area, creating the largest ecological environmental protection project in Changzhou.
Huqiu Wetland: Customized product design and scene creation
Customized container + mobile store, flexible matching of different types of sales space, and perfect commercial facilities.
Suzhou Bay--Commercial supporting facilities of pastoral complex
Modular combination of standardized containers
——Urban Commerce
Shouguang Holy City Bustling Street: Municipal-led urban engineering project
Jianzhou Everbright City: Renovation of Characteristic Blocks, Urban Renewal Project
The space is improved from five aspects: public facilities + lighting, container standardized module combination, building facade renovation, beauty + lighting, and customized spiritual fortress beauty facilities.
Xin'an Night Market
——Space improvement of municipal blocks (urban renewal)
Highlight both practicality and artistry, city image display, ecological integration and humanistic care
7. Intelligent Manufacturing
Create a graphical order system that allows users to design products by themselves, directly generate renderings and production instructions, and go directly to the supply chain and production line.
Finally, Dean Shen introduced the innovative design program that solves the pain points of product design - Moai Creator Utility and the specific service model of Street View DreamWorks.
Scenic spot lecture hall
"Scenic Spot Lecture Hall" invites industry experts to deliver cultural and tourism policies, cases, theories and ideas to tourism practitioners and investors from the perspective of cultural and tourism economic development in the form of dialogues and speeches. Practice, committed to creating a professional cultural tourism learning and communication platform! Since January 27, 2021, the "Scenic Spot Lecture Hall" officially opened, and many industry experts and celebrities delivered wonderful speeches, which have won wide acclaim in the industry.
Focus on planning, design, development and operation in the fields of culture and tourism, rural revitalization, and new urbanization
Interpret the latest policies, discuss development trends, provide solutions, and seek a blueprint for common development
Gathering of industry experts and big names, the most professional, authoritative and pragmatic ideological confrontation
Break the inertial thinking barriers and promote the high-quality development of the cultural and tourism service industry
