In recent years, with the rise of all kinds of novel, interesting and unique Internet celebrity projects, more and more scenic spots favor Internet celebrity projects. "Checking in online celebrity attractions" has become a trend for young people to travel. For the young people of Generation Z, they prefer scenic spots and scenic spots that incorporate new trends and innovative gameplay.
Cultural tourism trendy gameplay generally refers to cultural tourism trendy play, which refers to the innovation of market supply in the new era and new demand, involving different angles such as "eating, living, playing, watching, and learning", including innovative products, Innovative experience and innovative business model.
Greenway Cultural Tourism believes that the trendy gameplay of cultural tourism represents the future development direction of cultural tourism, and summarizes the five major consumption characteristics of trendy players:
One is not to take the usual path. Not taking the usual path has always been the key to the trend. In 2021, the online preview and pre-sale model and the blind box economy have become new explorations of the business model and marketing channels of the cultural travel industry, and have also brought new opportunities to consumers. Visual experience and emotional stimulation.
The second is to only play the most exciting. What can move people's hearts is a good trendy game. How to impress people? It can be moved by warmth, sweat, or fear. In short, it makes your heart beat faster and makes you fall in love with this feeling during travel and play.
The third is to feel the literary and artistic style and the national trend. Literary and artistic styles, scenic spots and cultural and creative products in the national fashion style are very attractive to trendy people.
The fourth is to play with new technologies. VR, AR, and light and shadow technologies have appeared in the fields of culture and tourism in turn. VR theme parks, light and shadow shows, high-tech experience halls, etc. have become check-in places for fashionable people.
Fifth, I love new media the most. New media has become the mainstream method of trendy gameplay marketing.
Today we will take the Miaoergou Scenic Spot in Hami, Xinjiang, which is operated and managed by Lvwei Cultural Tourism, as an example to see how it innovates new ways of cultural tourism and creates a place for online celebrities to check in?
"Golden Autumn Tide Play Festival" in Miaoergou Scenic Area, Hami, Xinjiang
Greenway Cultural Tourism fully operates and manages Miaoergou Scenic Area. In order to fully satisfy the experience and interaction of tourists, realize the improvement of quality and quantity of Dongjiang Xiagong Miaoergou Scenic Area, comprehensive innovation, new products and new projects are introduced, and " "Golden Autumn Tide Play Festival" aims to make the Hami area the coolest trendy play experience place, and the most fashionable online celebrity check-in place in Dongjiang area.
On October 1, 2021, the Miaoergou Scenic Spot in Hami, Xinjiang officially opened the trendy play mode. The theme of this Tide Play Festival will be "Golden Autumn Tide Play Festival, Hi in Miaoergou". New amusements and new ways of playing will be fully launched. The trendy food and cool play will not stop, and Pai Pai Pai will never stop!
Check in the beautiful scenery, the charm of the golden autumn scroll exhibition
Miaoergou Scenic Area is located at the southern foot of Tianshan Mountain, 35 kilometers east of Hami City. It is a 4A-level scenic spot. It used to be the seat of the Hui King's Palace in Hami, Xinjiang, and there are many touching stories.
In the heyday of the palace, it was a huge garden with many rare flowers and trees planted. Behind the garden was a mountain with crimson rocks. The scenery was different throughout the year, and the scenery between each wall was different. People walk through the walls and door openings of various shapes, like a maze. Even today, we can still see the remains of the Xinggong.
Autumn in Miaoergou is a painter. He uses the autumn wind as a pen and sunshine to color, and paints Miaoergou into a colorful painting. Light green, grass green, dark green, yellow, orange, layer upon layer, beautiful.
Reddish apricot leaves, falling walnut leaves, continuous orchards, ancient trees and strange rocks standing in between, rolling hills, all the colorful colors and magnificent mountains and rivers in autumn, you can enjoy them all in Miaoergou. Take a closer look.
The autumn wind in Miaoergou is very light, blowing the colorful trees everywhere, like flying butterflies, drunk in this amorous autumn mountain.
The yellow leaves falling one after another on the winding plank road are like countless treasures gifted by autumn mountains. Walking into this place, the golden yellow leaves will become the most eye-catching scenery during the journey!
Miaoergou in October is so beautiful, you can take pictures, enjoy the scenery, and roam the time here!
New amusement, trendy play and check in non-stop
The new amusement is a highlight of the Golden Autumn "Trendy Play Festival" in Dongjiang Xiagong Miaoergou Scenic Area. The scenic spot has newly introduced amusement facilities such as Gobi off-road, jungle train, and golden tent camp.
01 Sassy and cool, play Miaoergou
Gobi off-road is definitely the highlight of fun. The off-road track is mainly divided into a large circle track and a small circle track. The off-road racing is a professional four-wheel, rear-drive, 2-seater. 30 minutes of value-for-money experience, fast-moving, heroic, staged a realistic version of speed and passion.
Cool Gobi off-road
The jungle train full of feelings is definitely the C choice. This is also the first jungle train in Hami. It travels slowly on the 600-meter super-long track, and it is a "drunk" scenery wherever it goes~
Hami's first small forest train
The golden tent camp hidden in the secret is a pure land of paradise on earth. It is suitable for couples outing, family gathering, or inviting friends. In the golden autumn of October, get away from the busy work and plunge into the soothing and peaceful embrace of nature. The clear sky, fresh air, and the smell of green grass and soil come from your nostrils. Watch the scenery and drink tea with your loved ones, relatives, and friends in the tent. , Singing and singing, enjoy the happy time!
The Golden Roof Tent is overwhelmed (picture source Photopik)
02 Delicious on the tip of the tongue, visit Miaoergou
People are traveling, but the delicious food and beautiful scenery can’t be let down. Miaoergou Forest Street Food is absolutely unique. Internet celebrity restaurants, Internet celebrity snacks, such as ice cream, special grilled skewers, etc. have everything that one expects to find.
Delicacy on the tip of the tongue (photo courtesy of Photopik)
New travel photography, maxing out new poses in the circle of friends
Covering an area of more than 300 mu, the online celebrity photo and check-in area of Ranlv Station is another major breakthrough point of the "Golden Autumn Tide Play Festival" in Dongjiang Xiagong Miaoergou Scenic Area. To optimize and improve a single landscape, according to the landscape characteristics, it also has six internet celebrity photo check-in areas, the mirror of the sky, the fairyland fog ring, the internet celebrity swing, the bird's nest egg house, the framed scene, plus changeable costumes, Hanfu , Tang suits, fairies, knights, etc., you can easily shoot blockbuster movies.
When the rough northwest scenery is added with novel props, what kind of sparks will it collide with?
In the past, you thought that the photos of Internet celebrities were far away, but it turns out that Hami can also take photos! !
Standing in the mirror of the sky is like wandering in a fairyland~like Yaochi, Penglai, and the clearest Lingtai in the world; flying with lovers and close friends on the net red swing, dancing with ropes and laughing; returning to nature , in the bird's nest egg house, pose for a photo, freeze the moment beautifully.
Here, without any filter, you can also highlight your prosperous beauty, shoot your own favorite blockbuster, and the film production rate is as high as 100%~
New platform, technology leads new gameplay
Science and technology lead the fashion trend. Miaoergou Scenic Spot has opened the number of burning tourist spots. Through the scenic spot number, tourists can not only participate in immersive interactive experiences, such as treasure hunting, lottery, knowledge quiz and other activities; they can also travel online in Dongjiang Summer Palace Miaoer Gou Scenic Area, learn about the whole strategy of eating, drinking and having fun in the scenic spot. You can also use the AR mode to realize the new experience of AR Gobi Beach and AR Gobi UFO.
At the same time, the Miaoergou live broadcast platform broadcasts beautiful and magnificent scenery, touching stories, and exciting and interesting activities for tourists at any time.
