After Xinjiang Red Star Lvwei Tourism Development Co., Ltd. managed Miaoergou Scenic Spot, the scenic spot became lively again. This marked the successful beginning of Xinjiang Red Star Lvwei Tourism Development Co., Ltd.’s hosting of Dongjiang Xiagong Miaoergou Scenic Spot, and also marked the Beijing Green The substantive landing of another operation project of Weiwei Cultural Tourism Technology Co., Ltd.'s layout of Xinjiang cultural tourism industry has laid a solid foundation for Greenwei Cultural Tourism to expand the Xinjiang cultural tourism market.
At the beginning of August, as a tour group of nearly 400 people from the "People's Red Tourist Special Train" entered the Dongjiang Xiagong Miaoergou Eco-tourism Resort in Xinxing City, the 13th Division of Xinjiang Production and Construction Corps, the scenic spot became lively again. This is also under the strict epidemic prevention and control of the Xinjiang Production and Construction Corps and since the "Miaoergou Mulberry Festival" in early June, the scenic spot has received the largest number of tourist groups in a single time.
While visiting and experiencing the blue sky and white clouds, desert oasis and vast Gobi in Dongjiang Xiagong Miaoergou Eco-tourism Resort, tourists also receive thoughtful service and warm reception from the new operation team of the scenic spot, which marks the red star green in Xinjiang The successful start of Miaoergou Scenic Area hosted by Weiwei Tourism Development Co., Ltd. also marks the substantive landing of another operation project of Beijing Greenway Cultural Tourism Technology Co., Ltd. in Xinjiang's cultural tourism industry, which will expand Xinjiang for Greenway Cultural Tourism The cultural tourism market has laid a solid foundation.
Dongjiang Xiagong Miaoergou Eco-tourism Resort is located in Huangtian Farm, Xinxing City, the 13th Division of Xinjiang Production and Construction Corps. There was an ancient Buddhist temple built in the seventh century in the scenic spot, so it got its name. According to the "Hami Chronicles", in 1740, Hami IV returned to Wang Yusupu to take a fancy to this place. He built gardens and summer palaces one by one, built stone walls tens of kilometers long on the hillside, and planted apricot trees, walnuts, and apples. , fig, grape, mulberry, white poplar and other trees make Miaoergou a unique green kingdom in Hami.
The planned area of the scenic spot is 350 square kilometers, including three major areas: Miaoergou, Badashi, and Kaerlik Glacier. Baodong, Gaoshan Reservoir, Gobi Desert, Gobi Oasis, Original Ecological Ethnic Village, Snow Mountain Glacier and other eco-tourism resorts integrating cultural and natural resources, declared in 2016 to become a national 4A-level tourist attraction. The profound cultural heritage, peculiar natural landscape and colorful ethnic customs have endowed this treasure land with aura, and it has become one of the resorts for tourists from inside and outside Xinjiang to spend summer, go sightseeing, and relax.
Since the establishment of a national 4A-level tourist attraction in 2016, Dongjiang Xiagong Miaoergou Eco-tourism Resort has been operating, constructing, and improving, actively striving for counterpart tourism funds to aid Xinjiang in terms of scenic spot positioning, scenic spot scale, and architectural style. The improvement of the "point, line, surface" system has continuously consolidated the basic service facilities of the scenic spot and increased ecological protection. However, there are still many problems in the scenic spot, such as single products, low customer unit price, low passenger flow, irregular management, and poor operational performance. , and the cultural and tourism resources of the scenic spot contain huge space and potential for development.
In order to fully develop the cultural tourism resources of Dongjiang Xiagong Miaoergou Eco-tourism Resort, enrich and enhance the product experience of the scenic spot, constantly improve and tap the project development potential of the scenic spot, and practice the great strategy of "culturally enriching Xinjiang" with practical actions. In late July 2021, Beijing Lvwei Cultural Tourism Technology Development Co., Ltd. and Xinjiang Red Star Cultural Tourism Investment Co., Ltd. reached a cooperation agreement. Dongjiang Xiagong Miaoergou Eco-tourism Resort is managed and operated. At the same time, Red Star Greenway Company invests in the construction of Miaoergou. Using the existing resources and foundation of the scenic spot, it comprehensively improves the products and supporting services of the scenic spot. To provide tourists with better tour experience services, Dongjiang Xiagong Miaoergou Eco-tourism Resort has also ushered in important development opportunities and opened a new chapter of development.
After Xinjiang Red Star Lvwei Tourism Development Co., Ltd. managed the Miaoergou Scenic Area, the Beijing Lvwei Cultural Tourism Operation Headquarters first dispatched a professional team to the scenic area to carry out standardized operations. And in a short period of time, the overall product promotion plan and planning and design plan of the scenic spot were completed. The company's EPC business department quickly followed up and completed the budget and market inquiry for the proposed construction project and landing products. Ranlv Media of Greenway Cultural Tourism also organizes MCN professionals and self-media operators to set up special project classes to create a new media publicity platform and Ranlv live broadcast station and marketing for Dongjiang Summer Palace Miaoergou Eco-tourism Resort. Event planning has made a lot of preparatory work for the publicity and promotion of scenic spots.
In the future, on the basis of the existing eco-tourism products, Miaoergou Scenic Area will use the vast Gobi Desert and good outdoor off-road conditions to add a "Gobi off-road vehicle" project. It is planned to introduce 30-50 domestic most advanced off-road vehicles , complete the service area, supply station, leisure area and other operating and service facilities, and create the largest Gobi cross-country project in the Corps. And the first stop of Lvwei Cultural Tourism's own IP project - "Ranlv Post Station" will be landed in Miaoergou, implanted in the Internet celebrity scene, supporting tent camps, creating a mobile street view commercial block and Internet celebrity book bar, providing tourists with a new travel experience. At the same time, projects such as "Jungle Crossing, Dinosaur Valley, Painted Stone Array, and Waterfront Entertainment" will be created for parent-child travel and family travel groups, so as to comprehensively enhance the interactive experience and participation of tourism products in Miaoergou Scenic Area, and improve the product system of the scenic area. And income structure, make Dongjiang Summer Palace Miaoergou Eco-tourism Resort become the first choice for citizens of Hami and surrounding cities to travel, leisure resort.
At present, the renovation and improvement of Miaoergou Eco-tourism Resort in Dongjiang Xiagong and the construction of scenic spots are being carried out in an orderly manner and in full swing. In the near future, Miaoergou Scenic Area will have a new look, a new attitude, perfect services, Rich products and good experience are presented in front of tourists, and the Miaoergou Ecotourism Resort in Miaodongjiang Summer Palace will also usher in unconventional development and management breakthroughs.
