On the morning of September 5, the 2021 International Winter Sports (Beijing) Expo-Ice and Snow Education Forum was held in Shougang Park. Facing the east wind of the 2022 Beijing Winter Olympics, China's ice and snow industry is ushering in a period of opportunity for development. At this critical moment, the world's ice and snow industry leaders gathered together to discuss the cultivation of ice and snow industry talents and the popularization of ice and snow education for the public, and contribute to the development of the ice and snow industry. Suggestions and suggestions for industrial development.
Forum site
Zhu Ji, Vice President of Snow51 Group, Remigio Brunelli, Vice President of Sports Forum of European Union Chamber of Commerce in China and Managing Director of Technica Group China, Lin Xianpeng, Professor and Doctoral Supervisor of Beijing Sport University, Wang Zipu, Professor and Doctoral Supervisor of Capital Institute of Physical Education, Beijing Huayu Zhu Xiaobing, CEO of Cultural Technology Co., Ltd., Zuo Wei, director of the Ice and Snow Campus Program of the Beijing Education Commission, Peng Yuan, Director of People's Daily Online, People's Sports, and People's Ice and Snow, and other heavyweight guests started from their respective professional fields to conduct in-depth dialogues and discussions on the topic of ice and snow education. comminicate.
Zhu Ji, vice president of Snow51 Group, delivered a keynote speech
When talking about ice and snow education, we often discuss the education of professional ice and snow talents, while ignoring the ice and snow education for the public. At the forum, Zhu Ji, vice president of Snow51 Group, shared with everyone how to do ice and snow education for the public and for the people. He pointed out that education involution has led to a large number of children lacking in happiness, and parents spend more time on work in order to give their children better education, sacrificing family happiness. He advocates that every family find happiness through outdoor sports. He summed up the theme of his speech as: "We create a cultural atmosphere full of hobbies and interests, and stick to our profession. This is the purpose of the ice and snow education that Snow51 wants to convey today."
Remigio Brunelli, Managing Director of Telica Group China delivered a keynote speech
Education is not just about delivering content, but more about "cultivating enthusiasm". Remigio Brunelli, Managing Director of Technica Group China, who grew up in the winter sports industry, shared his thoughts on ice and snow education with the theme of "Ice and Snow Education and Our Patience". Remigio Brunelli said that if you don't have passion, if your heart doesn't open, then your mind won't open. At the same time, in sports training, thinking is very important, it is very important for athletes, ordinary people, ordinary lovers and children. Not only in sports, but they need to have this belief in life, so that they can be winners in life.
Lin Xianpeng, professor and doctoral supervisor of Beijing Sport University, delivered a keynote speech
The development of any industry is inseparable from the guidance of scientific research and theory. Chinese university scholars have provided a scientific basis for the development of the ice and snow industry through in-depth investigation and research. Professor Lin Xianpeng, professor and doctoral supervisor of Beijing Sport University, shared the impact of the new crown epidemic on China's ski industry and the significance of epidemic prevention and control to the development of my country's ice and snow industry on the topic of "the development direction of China's ice and snow industry under the background of epidemic prevention and control". The significance of developing ice and snow to our country and the future development direction of the ice and snow industry. He said that China's ice and snow industry must go in the direction of all seasons, and ice and snow sports towns may become an important fulcrum for future development. He reminded us that we must build a large ski area for the ski industry and carry out various international ice and snow festivals and carnival activities. In the future, in the process of new urbanization development, urban complexes with indoor ski halls as core resources will form a new fashion. Finally, he pointed out that the ice and snow industry must follow its laws. The Northeast and Beijing-Tianjin-Hebei, which have unique natural conditions, will become the leaders in the ice and snow industry.
Wang Zipu, professor and doctoral supervisor of Capital Institute of Physical Education, delivered a keynote speech
my country's physical education colleges and universities have trained a large number of outstanding talents for the ice and snow industry, but there are still some practical difficulties in the cultivation of talents in China's ice and snow industry. Professor Wang Zipu, professor and doctoral supervisor of the Capital Institute of Physical Education, delivered a keynote speech on "Discussion on my country's Ice and Snow Talent Training System under the Interdisciplinary Background". He said that the current reality of talent training in our country is that the training mode of sports disciplines is still based on the traditional training of ice and snow sports teachers and coaches in the past. The problem with setting is "simple superposition", and there is no substantive training plan that focuses on ice and snow education. In the future, ice and snow education should pay attention to the development of interdisciplinary subjects, integrate teaching, training, competition, scientific research, and social services, and better promote the high-quality development of ice and snow sports.
Zhu Xiaobing, CEO of Beijing Huayu Culture Technology Co., Ltd. delivered a keynote speech
A strong youth makes a country strong. Whether it is promoting the construction of a healthy China or realizing the goal of "300 million people participating in ice and snow sports", young people are a new force that cannot be ignored. Cultivating young people's love for ice and snow sports is a necessary condition for laying a solid foundation for reserve talents. Zhu Xiaobing, CEO of Beijing Huayu Culture Technology Co., Ltd., shared his thoughts on youth ice and snow education in his keynote speech. He said that there are currently 80 million preschool children in China. Only by making them become sports fans can we promote the development of the sports industry and finally achieve the big goal of 5 trillion yuan.
Zuo Wei, head of the Ice and Snow Campus Project of the Beijing Education Commission, delivered a keynote speech
When it comes to ice and snow sports, one of the issues that the public is most concerned about is safety. The importance of snow safety protection is self-evident. At the forum, Dr. Zuo Wei, director of the Ice and Snow Entering Campus Project of the Beijing Education Commission, shared his views on the topic of "cultivation of snow sports safety and protection talents". He believes that the first thing to do is to build a snow sports safety and protection system, and take snow safety guards as a professional direction for ice and snow sports talent training, and do more in-depth training. Secondly, related insurance products should be carried out around the resources of the ski resort. Finally, a third-party evaluation mechanism, sports protection training and supervision mechanism should be established. In addition, it is also necessary to strengthen tourist guidance and safety education to promote the safe development of ice and snow sports.
Peng Yuan, director of People's Daily Online, People's Sports, and People's Ice and Snow, delivered a keynote speech
Mass media has become an important way for young people to obtain information. It shortens the distance between young people and the world, and changes their cognitive level and value judgment. The popularization of ice and snow education for young people is also inseparable from the spread of mass media. Peng Yuan, director of People.cn, People's Sports, and People's Ice and Snow, introduced the people's ice and snow vertical sports section launched by People's Sports, the Chinese Youth Strong Project, and People's Ice and Snow to help ice and snow sports enter the small ice hockey classroom on campus. They popularize ice and snow culture, knowledge, and technology to young people in a lively way, and hope to join hands with more ice and snow sports forces to jointly create more ice and snow sports education videos for young people and promote the popularization of ice and snow knowledge.
Group photo of speakers and hosts
This ice and snow education forum provides a clearer development direction for the construction of ice and snow talent training system under the background of interdisciplinary, ice and snow industry research, snow sports safety and protection system construction, and youth ice and snow sports popularization education. It is believed that with the efforts of all sectors of society, ice and snow education will empower the promotion and popularization of ice and snow sports, and push the industry to a new height.
