On October 15, 2021, the 4th China Cultural Promotion Association Cultural Town Expo (abbreviation: ICTE Town Expo) opened in the Creative Culture Park of Anren Overseas Chinese Town, Dayi County, Chengdu City, Sichuan Province, and the exhibition period is planned to continue until February 2022.
ICTE Chinese Culture Promotion Association Cultural Town Expo, hosted by the Chinese Culture Promotion Association, co-organized by Overseas Chinese Town Group Co., Ltd., Konka Group Co., Ltd., Dayi County People's Government, Chinese Culture Promotion Association Cultural Town Collaborative Body, OCT West Investment Co., Ltd., Xi'an Qujiang Zhizao Cultural Tourism Industry Co., Ltd. undertakes, Chengdu Anren Overseas Chinese Town Cultural Tourism Development Co., Ltd. rotates, and Chongqing Overseas Chinese Town Industrial Development Co., Ltd. supports. Wang Shi, chairman of the Chinese Culture Promotion Association, Yao Wei, member of the Standing Committee of the Party Committee of OCT Group Co., Ltd., chief accountant, Dong Yaping, vice chairman of the Chinese Culture Promotion Association and chairman of the Cultural Town Cooperative Body of the Chinese Culture Promotion Association, Li Zhiping, vice chairman of the Chinese Culture Promotion Association, and the presidium of the Chinese Culture Promotion Association Member Huixuan, Deputy Secretary-General of the Chinese Culture Promotion Association Han Yang, Deputy Director of Chengdu Expo Bureau Mao Yan, Deputy Secretary of the CPC Dayi County Committee and County Mayor of Dayi People's Government Chen Dayong, and the chief media Xinlvjie as representatives Dozens of media from around the world attended the opening event that day.
After the exploration of the previous three sessions, ICTE Town Expo has established a distinctive brand image in the field of "creation, investment, construction, management and transportation" of China's new urbanization, and created a MICE event award in the innovative development of characteristic culture in small towns in China The tourism collaborative development model has played an important role as a platform service in the practice of China's integrated development of culture and tourism.
The 4th ICTE Town Expo adhered to the concept of "Innovative, Unseen", and launched "Four Exhibitions and One Conference", namely the OCT Group New Urbanization Construction Achievement Exhibition, Dayi County New Urbanization Construction Achievement Exhibition, China Cultural Tourism Yingcheng Conceptual Art Exhibition, Annual Exhibition of Member Units of the Cultural Town Collaborative Body of the Chinese Culture Promotion Association, and the Research Forum on the Characteristic Culture of Small Towns in China. During the event, the nationally representative high-quality urban renewal, urban new districts, historical and cultural towns (villages), landscape corridors and aggregation spaces will release information on cultural and tourism integration investment projects with high density, high frequency and high efficiency. Experts, scholars, entrepreneurs, and institutional representatives from related fields "sit in" Anren, and carry out topics around the development trend of "creation, investment, construction, management, and operation" of cultural towns, and demonstrate the high-quality and sustainable development of China's new urbanization in Anren. The flow, aggregation, and fission of high-quality development elements for sustainable development.
At the meeting, Wang Shi, chairman of the Chinese Culture Promotion Association, said: "Contemporary and futuristic art has been passed from the Biennale to the Town Fair, and I believe it will also be passed to the Anren Forum. All new cultures and new arts have just passed At the beginning, just like contemporary art for us, we were creative and unseen.”
Yao Wei, Member of the Standing Committee of the Party Committee and Chief Accountant of OCT Group Co., Ltd. delivered a speech
Mao Yan, Deputy Director of Chengdu Expo Bureau delivered a speech
Chen Dayong, Deputy Secretary of the CPC Dayi County Committee and County Mayor of Dayi People's Government delivered a speech
Wang Shi, chairman of the Chinese Culture Promotion Association, opened the curtain for the town fair
Multidimensional Interpretation Creative Positioning
Small Town Characteristic Culture Research Forum
Referring to the World Creative Cities Network's classification method of "City of Literature, City of Film, City of Music, City of Design, Capital of New Media Art, Capital of Folk Art and Handicrafts, Capital of Gastronomy", this forum uses "City of Literature Travel, film and television journey, music drama journey, art design journey, science and technology art journey, classic industry journey, gourmet journey" as the theme, specially invited experts and traders with typical cases to speak out from the perspective of the lasting power of culture In-depth analysis of successful experience and practical key points in seven aspects including driving force, penetration force, traction force, creativity, growth, and explosive force, and delivered a keynote speech.
First of all, Zhao Li, a professor and doctoral supervisor of the School of Art Management and Education of the Central Academy of Fine Arts, introduced to us how art participates in rural revitalization and development in the process of our research through the project "Art Intervening in Townships, New Scenes of Art in the New Era" in, and produce effects and meanings. At the same time, it also throws bricks to attract jade, leading to the purpose of research on the town's characteristic culture. And Lu Liang, deputy general manager of Chengdu Anren OCT Cultural Tourism Development Co., Ltd., shared the "Anren Practice of OCT New Urbanization" from the background, concept, carrier and content construction mode.
Afterwards, Zhao Binliang, Operations Director of Xi'an Catering Co., Ltd., Zhang Yanzhi, Chairman of Ningxia Xige Winery Co., Ltd., and Zhao Jun, Director of Pastoral Oriental Research Institute, respectively discussed from the understanding of flavor, the sharing of their own winery cases, and the exploration of pastoral complex models. etc., shared in the field of gourmet tourism; Liu Rui, deputy general manager of Xi'an Philharmonic Theater Management Co., Ltd., interpreted and compared professional theater and tourism performing arts through rich cases, thus interpreting music and drama tourism; Sina Dingzhu, chairman and general manager of Shangri-La Balagezong Tourism Development Co., Ltd., shared with us the very special national culture and its unique charm in tourism; finally, Associate Professor and Ph.D. Wang Zhigang, Director, Director of New Media Performing Arts Innovation Research Institute, Deputy Director of New Media Committee of China Academy of Stage Arts, with his artist's keen sense, told the guests how new media participates in cultural tourism and how The seemingly ordinary scene becomes extraordinary.
Dong Yaping, vice chairman of the Chinese Culture Promotion Association and chairman of the Chinese Culture Promotion Association Cultural Town Collaboration
Zhao Li, professor and doctoral supervisor of the School of Art Management and Education, Central Academy of Fine Arts
Lu Liang, Deputy General Manager of Chengdu Anren Overseas Chinese Town Cultural Tourism Development Co., Ltd.
Zhao Binliang, Operation Director of Xi'an Catering Co., Ltd.
Zhang Yanzhi, Chairman of Ningxia Xige Winery Co., Ltd.
Zhao Jun, President of Pastoral Oriental Research Institute
Liu Rui, Deputy General Manager of Xi'an Philharmonic Theater Management Co., Ltd.
Sina Dingzhu, Chairman and General Manager of Yunnan Cultural Industry Shangri-La Balagezong Tourism Development Co., Ltd.
Wang Zhigang, associate professor and doctoral supervisor of Tsinghua Academy of Fine Arts, director of the Department of Information Art Design, director of the Institute of New Media Performing Arts Innovation, and deputy director of the New Media Committee of the China Academy of Stage Arts
Linkage of four exhibitions to release new energy
Drawing the 14th Five-Year Development Map of China's Cultural Tourism Towns
The 4th Town Expo comprehensively upgraded the mode of organizing the conference, and set up four major themed exhibition areas, namely: Overseas Chinese Town Group New Urbanization Construction Achievement Exhibition, Dayi County New Urbanization Construction Achievement Exhibition, China Cultural Tourism Camp City Conceptual Art Exhibition, The annual exhibition of members of the Cultural Town Collaborative Body of the Chinese Culture Promotion Association, with nearly 200 typical projects, intelligently demonstrates the achievements and experience of more than a hundred cultural tourism organizations in the 13th Five-Year Plan of cultivating cultural towns. A brand-new map for high-quality development of cities and towns during the 14th Five-Year Plan, starting the "Genesis" with "creative ideas".
In the OCT New Urbanization Achievement Exhibition, 103 key projects from 14 secondary groups of the group fully demonstrated the OCT Group's forward-looking focus on the layout of large urban agglomerations, metropolitan areas, and small towns with characteristic cultural tourism resources across the country, radiating beautiful villages , to form an urbanization spatial development pattern and service system with well-defined density, division of labor and cooperation, and complete functions. At the same time, it also shows that OCT Group is based on the frontier advantages of Shenzhen's "bridgehead" development. While "creating a high-quality life", it is based on the "reshuffle of Konka Group's "green revolution in technology and life" that is "moisturizing everything silently". "; The policy originated from the "Chinese learning and health preservation" service system in many places such as Anren Nan'an Mei Village, Huanglongxi Ancient Town, Shenzhen Guangming New District, Gankeng Town, Guangdong Gulao Water Town, etc. It is being quietly constructed and rapidly iterated; "open blocks" inspired by Shenzhen Happy Coast, Shunde Happy Coast plus, etc. are rapidly clustering; ideas originated from He Xiangning Art Museum, OCAT Contemporary Art Museum Group and Creative Cultural Park, etc. The "creative power" is ready to go.
According to the national "14th Five-Year Plan" Chapter 8, Section 5 "Promoting the urbanization construction with the county as an important carrier", Dayi County, where the Anren Chinese Museum Town is located, is the main production area of agricultural products in Sichuan Province. The real scene of "the window contains the snow for thousands of years in the Xiling Mountains, and the boats in Dongwu are moored by the gate" as said in the ancient poem. Dayi County gives full play to its advantages in ecological, agricultural and tourism resources, deeply promotes the integration of culture and tourism and the overall development of urban and rural areas, and a number of modern communities such as Xingfu Commune and Anrenli have emerged, which were listed in the "National County Tourism Research Report 2021" "2021 National Top 100 Counties with Comprehensive Strength in County Tourism". In the five years that Dayi County has joined hands with OCT Group to explore the high-quality and sustainable development path of new urbanization, it has also explored a set of "three-industry linkage, multiple products, rich scenarios, and multiple cooperation" Garden Beauty Village development model. At the same time, we will further promote high-quality resources such as Anren Town, Qijiang Town, Xinchang Town, Xiling Town, and Huashuiwan Town to all walks of life, and fully demonstrate Dayi County's cooperation vision of attracting investment and intelligence, integrating culture and tourism, and developing across the board.
At the same time, the first concept art exhibition of cultural and tourism camps in China has also attracted much attention. Through 18 typical demonstration projects of cultural and tourism integration in 5 sectors, it directly reaches the core viewpoint of the proposition of the cultural and tourism era. The difficulty of the integration of culture and tourism lies in the "concept", and the difficulty of the integration of venture capital also lies in the "concept". In order to support the cultural forum of the town fair, this year's town fair created the country's first conceptual art exhibition of typical cases of Chinese cultural tourism camps, focusing on cultural towns, researching cultural towns, renewing the historical context, awakening the value of the times, and building a It can serve as a platform for face-to-face exchange and dialogue of resources and forces from all parties, actively explore new paths for the high-quality development of cultural towns in the new era, and jointly explore new paradigms for the expression of cultural towns that practice new development concepts, empowering the upgrading of cultural towns. At the same time, with the help of the concept exhibition, the "Science and Technology Empowerment Plan for the Value of Cultural and Art Tourism" and the "Tourism Marginal Benefit Realization Plan for Cultural, Art and Technology Products" were launched. According to the five categories of new urban areas, urban renewal areas, historical and cultural cities (towns/villages), landscape corridors, and aggregation spaces, this conceptual art exhibition selects the first batch of 18 typical demonstration projects of cultural and tourism integration as cases, and prepares for publication at the same time focus on.
The Chinese Culture Promotion Association Cultural Town Collaborative Body was established in 2018, and has developed and managed 82 members. In the face of large-scale industry exhibitions such as Shenzhen Cultural Expo, Western Cultural Expo, International Travel Fair, and China International Import Expo, ICTE Town Fair is based on the continuous development model of "culture + tourism + new urbanization" To provide member units with more targeted, vertical and sticky services. This year's Town Fair is in the first year of the 14th Five-Year Plan. Guided by common values, the Town Fair conducts multiple information flows and exchanges, and specially sets up "tour bureau"-style services and "caravan"-style services. Continue to collect, organize, display, and archive relevant investment promotion manuals, brand promotional materials, publications, souvenirs and other materials for all member units, and reflect the development vision of member units from the perspective of "investment attraction" and "brand promotion". At the same time, "Classic Tourist Route Products" are released on an annual basis, and special exhibitions, roadshows, business services and professional research services are sent to the key projects of each member unit, so as to realize "co-creation" in the process of "flowing" and jointly Study the way of integrated development of culture, tourism, commerce, sports, health and agriculture during the "14th Five-Year Plan" period, and jointly build a theoretical system and project benchmark for high-quality development of new urbanization.
Duan Xiannian, Chairman and Secretary of the Party Committee of OCT Group Co., Ltd. participated in the exhibition tour
Focusing on the great development concept of China's cultural towns, it integrates outlets, ports, and windows to create a top-notch intellectual sharing platform for the cultural and travel industry! In the first year of the 14th Five-Year Plan, the town fair has reached an industry consensus and led the industry direction. At the same time, as another important exhibition adhering to the spirit of "creative, unseen", through many innovations and creative intellectual output, The town fair has also completed its own upgrade and sublimation in the new era. From the transformation of exhibition results, under the mission of high-quality development of cultural towns, it has highlighted the value of concepts and created a joint force in the industry.
