In recent years, the Internet celebrity economy has been in the limelight for a while. It seems that as long as any project is connected with the word "Internet celebrity", it will bring huge traffic and rapid realization.
The initial Internet celebrity refers to various content bloggers based on e-commerce platforms. With the continuous extension of the meaning of "Internet celebrity", some auxiliary commercial projects that have brought huge traffic because of their own hot content, It has been far ahead in the ability to create topics, and it has naturally become an "Internet celebrity" project. The most typical example is HEYTEA.
To succeed in an Internet celebrity project, you need to make very solid preliminary preparations and a team that can accurately understand the real needs of market users. On the premise of having a large number of considerable research conclusions, you need to understand a real demand market, and the burst of traffic can be amazing. In other words, "Internet celebrity" projects in all walks of life now follow this rule.
In the field of hot spring tourism, some Internet celebrity projects have begun to emerge. Among them, the three major hotels in Bazhou Hot Spring Township are a group of projects that cannot be ignored.
The three major hotels in Bazhou Hot Spring Township are Mingtang Sun Moon Lake Hot Spring Resort, Mingtang Hot Spring Resort, and Bazhou Rose Hot Spring Resort Yijing Hotel. These three tourist hotels are built and operated by Yanhai Tourism Company. After a period of operation, they have become A business card of hot spring tourism in Bazhou area and the iconic hot spring resort hotel, it is a veritable hot spring "net celebrity" in the local area.
Since November, the three hotels have been fully booked in almost a single day. In addition to locals, Beijing, Tianjin and other places near Langfang also have a lot of self-driving suburban tourists who drive there. The products of the same type in the same category in the region have even driven the traffic of surrounding seasonal scenic spots.
Today, when hot spring tourism has already become a common option in tourism consumption, why do these three hot spring tourism hotels built by Yanhai Tourism stand out from the crowd?
Precise Positioning Wide Coverage
The three hot spring tourism hotels in Bazhou Hot Spring Township built by Yanhai Tourism have set the product content of light luxury, retro, and business travel for these three customer groups according to the three major consumer groups that the company hopes to cover and expand. Experience, in these content experiences, customers can accurately select subdivided options according to their needs. If you prefer high-quality hot spring bathing experience with a sense of design, you can choose Mingtang Sun Moon Lake Hot Spring Hotel; Choose Mingtang Resort Hot Spring Hotel; if you pursue efficiency and experience equally, you can choose Rose Hot Spring Resort Hotel. While providing professional enjoyment, it also takes care of all the details, solving the selective problem of "where to go" and "how to make" for consumers.
Hot Spring Culture Local Fusion
To do a good job in the Internet celebrity project, the key is to integrate the local characteristics of the product and truly make local differentiation. In this regard, the three hot spring hotels of Yanhai Tourism have made a very leading and comprehensive attempt. The eye-catching design meets the needs of the young and individual people who like to take pictures and play social networking sites; in the Mingtang Hot Spring Resort, the cost-effective feature soup pool meets the health-preserving people who really pursue health and recuperation; and the standard hotel-style hot spring Rose Hot Spring Hotel with courtyard style Captured the business travelers who need daily rest, combined with other leisure projects around the three hotels, launched cross-industry cooperation, designed a customized leisure route for exclusive hotel guests, successfully integrated the hotel into the surrounding area, and brought out the hot springs displayed by the company The cultural tonality is completely different from the ordinary bath of the same type.
Marketing innovation with clear positioning
In addition to the advantages of products and environment, the three hot spring hotels of Yanhai Tourism have also repeatedly innovated in marketing, making the hot spring tourism project a benchmark for its O2O drainage.
The three hotels used their own new media platforms to release experience officer recruitment plans, and cooperated with KOLs in the tourism field to stimulate the output of UGC content and create high-profile word-of-mouth, which naturally triggered a herd effect, making store traffic more stable, and doing a good job online. The priority booking service minimizes the troubles of the consumer experience group, creates a comfortable, high-end, and easy-to-operate overall image of the hotel, and promotes the experience group to spontaneously publish social circles of friends, forming a virtuous circle, which is of great reference significance.
There are three major needs in today’s market: money, health, and beauty. The three hot springs account for the second. They have long been one of the daily ways of beauty, body, health and healing in people’s minds. Like Yanhai Tourism, hot spring tourism has become a kind of Culture, a way of life, is a sustainable and complete development model.
