Now when it comes to investment, "consumption upgrade" has become a general direction. The so-called "consumption upgrade" refers to consumers' willingness to spend more money in exchange for more added value in experience, such as atmosphere, brand, and feelings.
The famous Maslow's theory divides needs into five categories: physiological needs, safety needs, love and belonging, respect and self-actualization, which have been widely circulated so far. In the stage of survival, people basically do not need to travel; and in the stage of better life, people need sightseeing or travel with strong vacation functions. As people's needs move to the upper part of Maslow's needs, vacation life that focuses on the spiritual level become more and more important. However, the mainstream tourism projects on the market still focus on promoting destinations for sightseeing and vacations, so travel projects that meet people's spiritual needs have become a new trend.
The formation of this trend is due to the fact that the general environment has entered an era that emphasizes individuality. In some relatively developed regions in the world, people's standards for travel and livability are also improving. It is no longer just a simple physical level, but more spiritual enjoyment is regarded as the first choice for vacation.
1. St. Moritz, Switzerland - a world-famous ski resort, leading a new way of life in all seasons
Traveling means living in a different place, which has formed a widespread perception among people. But it obviously puts too much emphasis on the functional attributes of "food, lodging, travel, shopping and entertainment" in life, while ignoring people's pursuit of the spiritual level during travel. In fact, those travel methods that first catered to people's spiritual needs have now become "travel vanes", opening up a new world for people to travel and vacation.
St. Moritz, a small Swiss town known internationally for hosting two Winter Olympics (1928 and 1948), is 1,856 meters above sea level and is the birthplace of modern ice and snow sports. Famous for skiing, but it doesn't stop there. The reason why St. Moritz has become a weather vane for world travel is that it has extended more possibilities for people's holiday life beyond ice and snow sports.
The towering snow-capped mountains, clear lakes, and the small town under the snow-capped mountains stretch out by the lake. This pure beauty makes St. Moritz feel completely different in summer and winter.
In summer, people take the cable car to reach the highest peak in the Alps at an altitude of 3303 meters, enjoy lunch at the Panorama Hotel, overlooking the scenery of Lake Sils and the steep ridge. Through barren gravel fields and fragrant green mountain forests, you can hike down the mountain, enjoying the scenery of alpine lakes and Alpine farms along the way.
In winter, St. Moritz is a hot spot for European travel. As a famous ski resort in Switzerland, people take the glacier train to shuttle between cultural relics, alpine glaciers, and green pines; on the steepest starting slope in Switzerland - Corviglia Starting the skiing experience on the mountain; experiencing the world of ice and snow along the 150-kilometer winter hiking route are excellent ways for people to enjoy time.
Ice and snow may only be an "entrance" to St. Moritz, because modern residential hotels need to be richer and more three-dimensional to be called "livable".
2. Queenstown, New Zealand——by the mountains and rivers, experience the holiday experience of extreme sports
Also a resort, New Zealand in the southern hemisphere has another travel and vacation experience. As a world-renowned adventure capital, Queenstown itself is rich in natural tourism resources, and has abundant capital to develop sightseeing and tourism projects.
Despite the obvious advantages, Queenstown has taken a different approach, taking advantage of the steep and stimulating conditions of the local terrain to develop sports activities such as adventure and outdoor sports, making sports the focus of holiday life. The reason why we focus on outdoor sports is because it is an important element in modern life and the basic condition for forming a tourism symbiosis. Most of the outdoor leisure sports are adventurous, challenging and exciting, making people's vacation experience unique.
Through the superior terrain such as mountains, canyons, and rapid turbulence, people enjoy outdoor sports such as white water rafting, skydiving, skiing, bungee jumping, jet boating, rafting, mountain biking, etc., providing a good experience venue and living place for outdoor sports enthusiasts from all over the world.
Even if you want to enjoy the magnificent scenery of Queenstown, the skyline cable car here is more exciting than other places. The cable car is built at an elevation angle of 45 degrees from the sea level, and people can leave the ground at a very fast speed until they reach the top of the mountain and enjoy a panoramic view of the lake and mountains.
The natural ecological environment and rich and exciting sports experience are necessary pleasant vacation methods for modern living and traveling.
3. New snow country living in all seasons, creating the first residence around Beijing
At present, the suitable place for people to live and live is no longer a place where they live nearby for work. In relatively mature big cities, a phenomenon of "counter-urbanization" has generally appeared-more and more urbanites have begun to live and live in the suburbs.
An international city like New York faced problems such as population expansion, traffic congestion, environmental degradation, and resource constraints earlier than other cities. New Yorkers who care more about the quality of life go to the surrounding areas in search of a better living environment. Because the living environment around the city is more conducive to family life.
This phenomenon of "evacuation" to the suburbs confirms the fact that people's requirements for the environment are gradually increasing. In order to "escape" from the city center, some wealthy people even spend several times the money to buy houses in the outskirts of the city to places with better air quality and environment.
The reason why people choose to buy properties in areas far from the urban area is to seek a leisurely and pure living environment away from the hustle and bustle of the city. Because enjoying a "slow" life of healthy living and traveling is the essence of starting a new life.
In the near future, this trend will also appear in China. Therefore, Xinxue Country, located in Chicheng County, Zhangjiakou, Hebei Province, provides the possibility for people to choose in the future. Based on skiing and driven by its own environmental advantages, Xinxueguo aims to create the first residence for people to live in.
Located at 41° north latitude, Xinxue Country has a vast area of 116 square kilometers, with intricate landforms and more three-dimensional and diverse scenery. Here in summer, the average temperature does not exceed 21°C, the average altitude is 1300 meters, the forest coverage rate reaches more than 54%, and the average PM2.5 is less than 50μg/m³ for many years, which is higher than 70% of the cities in the country. It is a natural city. A great place to escape the heat. In Xinxue Country, people can shuttle between the misty mountains, drive or walk on the leafy mountain roads, feel the tranquility and comfort gifted by nature, and occasionally encounter wild animals in the mountains. Harmony between man and nature.
The natural scenery sets off the skiing, and Xinxueguo is not inferior to the internationally renowned resorts, and even brings more surprises to people's life on the basis of skiing.
With the opening of Beijing-Li Expressway and Beijing-Zhangjiakou High-speed Railway, Xinxueguo has entered the "one-hour holiday life circle around Beijing". In particular, on January 1, 2019, the plain section of the Jingli Expressway, which provides traffic guarantee for the 2022 Winter Olympics, was officially opened to traffic, shortening the driving time from Beijing to Snow Country to less than one hour.
In winter, people living in the Beijing-Tianjin-Hebei region can enjoy the skiing experience just like in a Swiss town when they come to New Snow Country. You can also take the world-record-breaking New Bailong Elevator, lift 638 meters at a time, go straight up the mountain and climb to the top to view the scenery, giving people a subversive and wonderful feeling; In the high degree of integration, people can feel the extreme experience in skiing, and Xinxueguo has become a veritable ski adventure paradise.
Today's Snow Country has become a popular choice for people to live and live. It is positioned as a holy place for intercontinental accommodation and will create a model city featuring four-season accommodation - people can not only enjoy the natural green scenery in the warm season, but also gain challenges and excitement in the cold winter. Spiritual enjoyment is an important experience for people to live in Snow Country. At the same time, functional areas such as Art Town, Hot Spring Town, and Flying Home Town are also distinguished here, which includes more for people's life in Snow Country. possible.
The newly opened Chengbo Hotel Apartment is located in the core area of Xinxueguo, with the aim of providing people with a more comfortable life. Whether it is a bar, entertainment KTV, chess and card room, coffee book bar, yoga fitness room, movie theater, etc., it can meet people's different needs in an all-round way. layer needs. Living here is not just for "staying" here, but also to enjoy a home-like life experience under the escort of convenient transportation and beautiful environment.
Xinxue Guocheng Platinum Hotel’s 55㎡ boutique ski holiday apartment is the first to launch 90 sets, and 80 sets were sold on the opening day. Such a popular result confirms the fact that the concept of Xinxue Country's "first residence" is more and more recognized by Chinese people. Recently, Xinxue Guocheng Platinum Hotel launched a duplex house type according to people's greater demand for living space. A vacation experience beyond daily life and a comfortable and comfortable living space are the ideal lifestyle pursued by modern people.
