A Tang River, a piece of fertile soil, a group of craftsmen, a piece of ingenuity.
In the northwest direction of Baoding City, there is a kind of hard and colorful stone in the valleys and streams of the upper reaches of the Tang River Basin at the northern end of the Taihang Mountains. The main colors are white, yellow, red and black, supplemented by gray, blue, green, Purple, etc., so people used to call it Tanghe colored stone. It has the characteristics of hard texture, bright color, good washing degree, changeable shape, relief-like picture, wonderful combination of jade and weathering, smooth lines and ribs, and outstanding three-dimensional style. Appreciated and loved by strange stone lovers.
Perhaps it is the original charm of Tanghe colored stones, which naturally forms a strong artistic atmosphere. The people of this place have strong artistic creativity. There are many craftsmen in Tang County. With their hands and a sincere heart to uphold the culture, they have passed down the cultural treasures that belong to them and also belong to China from generation to generation. As we all know, the changes of the great era, turbulent, and the general trend of economic globalization have caused the industrial structure and development laws in various fields of Chinese society to change rapidly and iterate rapidly, with big waves washing the sand and cruel competition. Craftsmen are an important inheritance of China's traditional cultural industry. It is not enough to have love, ingenuity, and persistence alone. Traditional handicrafts need "industrial transformation" to win this protracted battle about cultural inheritance.
Activating an ancient art, brand warfare, is the only way. What is a brand? A brand is an intangible combination of the attributes, name, packaging, price, history, reputation, and advertising style of the product after the handicraft is transformed into a product. The highest value that the brand brings to the product lies in the brand of the target market audience Preference and brand image discrimination. At the upcoming "Third Baoding Tourism Industry Development Conference", a group of "Tang County Handicraft Brand Products" with high market recognition and brand reputation will be displayed in full bloom.
"There are several plum blossoms in the corner, and Ling Han blooms alone. I know it's not snow, so there is a dark fragrance." This poem can't be more appropriate to describe the "Meinaxue" ceramics. In the Chinese porcelain culture system, white porcelain is noble, elegant and widely used. The pinnacle of white porcelain is Ru Kiln in the Northern Song Dynasty. The color of Ru kiln is white and shiny, and the whiteness of its imperial porcelain sheets is 100 times that of ordinary white porcelain, which is very precious. People once praised the preciousness of its lost craftsmanship in this way: Even if you have a family with thousands of dollars, it is better to have a piece of Ru kiln. For its whiteness, foreign countries think it is the only representative of "China White". "Meinaxue" ceramics, just took a fancy to the historical status of "Chinese white porcelain" and the potential of multi-state product research and development for the consumer market. After an in-depth interpretation of "Chinese white porcelain art", the "Chinese white" firing Systematic research and high-standard restoration of the manufacturing techniques have been carried out, and based on the wide range of uses of white porcelain, a detailed classification has been made in the application of branded products. In terms of design style, "Meinaxue" porcelain not only maintains the charm of "Chinese white", but also boldly develops the category of fashionable utensils, so that more young people can reverse the stereotype of "Chinese white porcelain" and "Chinese white porcelain". "White" is not only the handicraft history of the Song Dynasty, but "Chinese White" is the current life. The brand strategy of "Meinaxue" is to think of the market differentiation between the brand label and similar products in the product development stage. Fashion, trendy and modern national style art have become its brand image, which is firmly engraved on young consumers. Group's "consumption preference".
Tai Chi, divided into two ceremonies, between black and white, yin and yang complement each other, hard and soft, showing the Chinese philosophy of doing things. I don't know whether it is the preference of the Chinese people or the gift of history. In Tang County, there is still a very well-known "black" handicraft - Zhili Tiefu teapot.
The steel of the Zhili Tiefu teapot has a clear visual difference with the "Chinese white porcelain", and coincidentally constitutes the unique "handicraft Tai Chi picture" in Tang County. Iron pot, also known as iron bottle, is a vessel used to make tea and boil water. Using pig iron as raw material, using traditional casting techniques, and through later manual polishing, the shaped teapot has both health preservation, ornamental and collection value. In many historical documents, the origin of the "iron teapot" all points to the Edo period in Japan. In fact, it is not the case. The founding country of the "iron teapot" is China. In the Tang Dynasty, due to the exchange of Chinese and Japanese tea culture, it was spread to Japan. . "Zhili Tiefu Teapot" has dug deep into this regrettable history, and through its own brand culture establishment and market cultivation, it has brought the "Iron Pot Culture" back into the Chinese people's field of vision.
The name of the brand "Zhili Tiefu" comes from the place where the brand product was born and the production process. "Zhili Tiefu Iron Pot" was born in Baoding City, Hebei Province, a thousand-year-old city. It has accumulated five thousand years of Chinese tea culture, bathed in the pulse of Baoding's three thousand-year culture, and has a profound historical accumulation and traditional cultural style. The word "Tiefu" comes from the excellence in the process of making iron pots, and it is the endorsement of quality. Zhili Tiefu, with the brand positioning of "inheriting history and promoting culture", focuses on creating original high-end iron pots, using Longfengshan pig iron as raw material, adopting traditional lost wax casting technology, and using German spectrometer to conduct furnace analysis on molten iron to ensure The trace elements of molten iron are qualified, exquisite workmanship, ingenuity, organic integration of iron pot function and art, and technical cooperation with Japanese counterparts, regardless of material selection, forging process, or surface treatment, are carefully developed and integrated into China's long history and cultural elements , Improve the taste and self-cultivation of Chinese iron pots.
In terms of brand promotion, it has done enough to export the image of Chinese craftsmen, arousing Chinese people's sorrow for the loss of "iron pot culture" and the cherishment of regaining it. The history of the iron pot and the skills of each link in the birth of an iron pot have created a big historical stage for the brand "Zhili Tiefu". The brand has appeal and strong scene content.
The theme of the "Third Baoding Tourism Industry Development Conference" is: Show the results of poverty alleviation and promote rural revitalization. Poverty alleviation is an economic battle and an industrial battle. Poverty alleviation does not only bring money, but more importantly, it is to give to people in poor areas, which is in line with the development thinking of this era. We believe that cutting-edge concepts and strategic thinking in the dimensions of brand awareness, market prospects, product positioning, etc., are the important significance of the "Poverty Alleviation Achievements" exhibition!
