On July 8, the second Holbaqing Cultural Tourism Art Festival in Baqing County, Naqu City was grandly opened in Damutang, Laxi Town, and Suoqu Longba, an e-commerce platform in Suoxian County, was invited to participate in the exhibition. This art festival is a 13-day major grassland event integrating the promotion of excellent ethnic culture, exchange performances, tourism, economic and trade negotiations, and exhibition and sales of ethnic characteristic products. As an exhibitor, Suoqulongba displayed a variety of agricultural products of Suoxian County at the meeting.
At this grand event, a large tent-style exhibition hall was built on the alpine grassland, attracting people from all walks of life from all over the world to visit. In the Suoqulongba exhibition and sales area, various agricultural products such as Cordyceps sinensis, saffron, coriander root, and Fritillaria from Suo County were displayed, which attracted participants to come to consult and negotiate.
There is a good saying that goes like this: Cordyceps in the world look at Tibet, and Cordyceps in Tibet look at Nagqu. As one of the "Three Eastern Counties" in Nagqu, Suo County is located in the Great Lakes Basin of the Southern Qiangtang, with an average altitude of about 3,500 meters. There are many mountains and valleys, which provide a fertile environment for the growth of Cordyceps sinensis that grows in high altitude areas. Therefore, Suoxian Cordyceps is of high quality and is favored in the market.
In order to pick high-quality Cordyceps, from May to June every year, local farmers and herdsmen in Suo County will bring their families into the mountains to dig Cordyceps. They live on the snow-capped plateau, eat and live on the mountain, and endure the bad weather. The difficulty of digging Cordyceps sinensis also makes these mountain gifts even more rare and precious.
As the main characteristic agricultural product of Suo County, Cordyceps sinensis is an important way for local farmers and herdsmen to increase their income. Therefore, since the construction of the Suoxian national e-commerce comprehensive demonstration project in rural areas, Suoxian e-commerce has actively built a regional public brand of Suoxian Cordyceps, which has enhanced the popularity and brand influence of Suoxian Cordyceps.
In addition to Cordyceps sinensis, Suo County also has a variety of characteristic agricultural products. The saffron exhibited this time is a precious Tibetan medicinal material, which is collected from the style of saffron. Tens of thousands or even hundreds of thousands of flowers can produce a catty of saffron. Coriander root is a medicinal and edible plant. It looks like a radish, simple and unremarkable, but it is a plateau exclusive plant with rich nutrients and medicinal value.
Under the branded and standardized operation of Suoxian e-commerce, Suoxian agricultural products have moved from a single sales channel to a diversified business model, and brand awareness has been improved. Through the continuous promotion and development of Suo County's e-commerce, it will further release the advantages of Suo County's characteristic agricultural product production area, promote the uplink of Suo County's agricultural products, and achieve income generation for local farmers and herdsmen.