On December 15, 2018, the 4th Beijing Shunyi Ice and Snow Hot Spring Happy Season was grandly opened at the Lianhuashan Ski Resort in Shunyi District. Shunyi District is based on high-quality tourism resources such as professional-quality indoor and outdoor ski resorts, a snow park suitable for all ages, high-quality hot spring hotels, unique homestay experience, and childlike parent-child activities. The activity fully demonstrated the winter tourism charm of "Passionate Ice and Snow Enjoy Hot Springs Slowly". The event will last until February 12, 2019, across major festivals such as New Year's Day and Spring Festival. In more than two months, it will provide citizens and Beijing-Tianjin-Hebei tourists with a wonderful tourism feast for their winter leisure vacation.
The 4th Beijing Shunyi Ice and Snow Hot Spring Festival is guided by the Beijing Municipal Bureau of Culture and Tourism and the People's Government of Shunyi District, co-sponsored by the Propaganda Department of the Shunyi District Committee and the Shunyi District Tourism Development Committee. The holding of the event has been highly valued by leaders at all levels of the Winter Olympics Organizing Committee, Beijing and Shunyi District. Ye Qiaobo, member of the Athletes Committee of the Beijing Winter Olympics Organizing Committee and world speed skating champion; Li Baochun, member of the party group of the Beijing Municipal Bureau of Culture and Tourism and director of the World Tourism City Development Center; Li Xiangying, deputy head of the Shunyi District Government; cultural activities department of the Beijing Winter Olympics Organizing Committee Xing Guangzhi, Sun Jian, Director of the Large-scale Events Division of Beijing Municipal Bureau of Culture and Tourism, Gao Xuetong, Chairman of the Education, Science, Culture and Health Committee of the District People's Congress, Tian Qingjiang, Party Secretary and Director of the Shunyi District Cultural Committee, Shen Zhihong, Party Secretary and Director of the Shunyi District Tourism Development Committee, Liu Chenguang, Party Secretary of Zhangzhen , Wang Zhen, general manager of Shunyi District Cultural Tourism Group, Lu Haipo, deputy director of the Propaganda Department of the Shunyi District Committee, and Zhou Wuxiang, deputy researcher of the Shunyi District Sports Bureau, attended the on-site event. More than 50 tourism enterprises including hotels, scenic spots, travel agencies and special formats in the area, more than 30 tourism enterprises and travel agencies with ice and snow hot spring resources outside the area, and 350 Beijing citizens recruited attended the opening ceremony. More than 80 media including Travel Satellite TV, Beijing TV Station, People.cn, Xinhuanet, Tencent, Sina, and Sohu made live reports.
Light up with passion, a visual feast intertwined with fire and ice
A picture scroll of ice and snow, a romance of light and shadow. At the opening ceremony, Ms. Ye Qiaobo, Li Baochun from the Municipal Culture and Tourism Bureau, Li Xiangying, Deputy District Mayor of Shunyi District People's Government, Xing Guangzhi, Winter Olympics Organizing Committee, Tian Qingjiang, Party Secretary and Director of Shunyi District Cultural Committee, Shen Zhihong, Party Secretary and Director of Shunyi Tourism Development Committee, Zhang Liu Chenguang, secretary of the town party committee, and others jointly took the stage to start the scroll of the Ice and Snow Hot Spring Joy Season. Bright fireworks accompanied by brilliant figure skiing performances opened the curtain of the 4th Beijing Shunyi Ice and Snow Hot Spring Joy Season with a visual feast of ice and fire. The magnificent light show, the hot and shocking laser dance, and the passionate DJ performance took turns. The wonderful performances on the scene were full of vitality and the atmosphere was hot. The audience cheered and screamed one after another. The intangible cultural heritage "Iron Flower" that has passed down a thousand years of history in the white snow allowed the audience to experience the shocking landscape of fire trees and golden flowers that never go dark. The song embellishes the winter night sky in Shunyi more colorfully! Every wonderful moment of the event is broadcast live through real-time photography, realizing the multi-space, multi-dimensional and three-dimensional extension of Shunyi tourism to the outside world.
Champion endorsement, jointly write the legend of the Winter Olympics
Promote ice and snow sports and help the 2022 Beijing Winter Olympics. This year's ice and snow hot spring season invited Ye Qiaobo, the world championship speed skating champion and member of the Athletes Committee of the Beijing Winter Olympics Organizing Committee, as the spokesperson for the event. Ye Qiaobo shared his Olympic story with everyone, and issued an initiative to the public, calling on everyone to participate in ice and snow sports, inherit the spirit of the Winter Olympics, and warmly welcome the Winter Olympics. At the opening ceremony, the theme song of Shunyi Ice and Snow Hot Spring Joy Season "Song on the Snow" composed by well-known musicians was released, which was performed wonderfully in the form of singing and dancing. The Shunyi-themed promotional video shows Shunyi's unique tourism resources and colorful food and beauty in a panoramic manner.
Cultural and creative IP intangible cultural heritage unique skills debut
At the opening ceremony, a themed exhibition area of Shunyi Wenchuang IP "Shunyi Gifts" was set up. "Shunyi Good Gifts" integrates cultural heritage into modern life, forming six categories of diversified cultural and creative products, including traditional crafts, creative life, scenic spots, technological themes, and interactive themes, to enhance citizens' deep understanding of Shunyi's local culture. In the "Intangible Heritage Folk Culture" exhibition area, the inheritors of intangible cultural heritage in Beijing and Shunyi District were invited to perform on-site skill demonstrations, which were enthusiastically sought after by the audience and promoted the protection, inheritance and development of intangible cultural heritage in Shunyi and Beijing .
The tip of the tongue in Shunyi warms not only the taste buds
There are not only wonderful activities on site, but also a wide range of special delicacies. In order to satisfy common people's visual and taste enjoyment, 15 beautifully designed mobile street view vending vehicles were set up at the opening ceremony, forming a beautiful landscape. Visitors can not only feel the passion of ice and snow sports, but also taste freshly baked delicacies such as Xiaodiaoli soup, old Beijing fried belly, Tianjin buns, and volcanic stone sausage. There is also a mobile self-service coffee bar that provides delicious and fragrant coffee. In the cold winter, the steaming food not only warms everyone's stomach, but also intuitively makes everyone feel the hospitality of the people of Shunyi.
Happy rendezvous, four highlights and colorful display
Media Focus Shows the Charm of Shunyi City
The opening ceremony attracted more than 80 traditional media and new media, including Travel Satellite TV, Beijing TV Station, and Beijing Daily, to focus on Shunyi. The four major live broadcast platforms, Douyin, Yizhibo, Huajiao, and Inke, broadcast live at the same time, and the number of viewers is expected to exceed 2,000. 10,000 person-times, and more than 10 million people read Sina Weibo topics. During the opening ceremony, 5 large outdoor screens in the urban area, 3 business district Leds, 7,500 building TVs, and 7 Baima Road signs in Shunyi District simultaneously launched the theme advertisement of "Passionate Ice and Snow Slow Enjoyment of Hot Springs"; Beijing Traffic Radio FM103.9 The column "Smooth all the way" in the morning rush hour, with 4 times a day over T time radio wave media, really brought Shunyi tourism into the streets and alleys of the capital, further enhancing the city image of Shunyi and the social influence of its activities. There is also a Shunyi Tourist Information Desk at the event site, so that the general public can better understand the Shunyi Ice and Snow Hot Spring Happy Season and the tourism resources of Shunyi.
The 4th Beijing Shunyi Ice and Snow Hot Spring Festival is a powerful practice in Shunyi District to actively respond to the 2022 Winter Olympics' call for "300 million people on ice and snow" and to promote the popularization and development of ice and snow sports; An important measure of the "3+4+1" industrial development pattern. Through the joyful season activities, in-depth exploration of the connotation and value of Shunyi's winter tourism cultural brand will surely further expand the influence of the "Shunyi Tourism" brand, drive tourism consumption, enrich citizens' lives, shape the city's image, and inject new vitality into regional economic growth. Contribute to Shunyi to build a world-class harmonious and livable city!
