On the morning of July 25, the 13th Subi·Naxiu Cultural Tourism and Art Festival in Nagqu Ruru County officially opened. As in previous years, this event integrates multiple activities such as literature and art, tourism, sports, and Cordyceps exhibition and sales. Suo County E-commerce was invited to attend the product fair, and will display a variety of high-quality agricultural products of Suo County during the 6-day event.
In this art festival, a huge black tent was set up on the grassland as a sales hall. Suoxian E-commerce and many other exhibitors displayed several products, which welcomed visits and consultations from people from all over the world.
Walking into the booth of Suoxian e-commerce, a wide range of Suoxian agricultural special products filled the display racks. Cordyceps sinensis, saffron, fritillary, Tibetan incense, woolen blankets... These special agricultural products have attracted the attention of visitors because of their regional style brand packaging and rich categories.
Suo County is adjacent to Ruru County, both of which belong to the "Three Eastern Counties" of Nagqu. Due to the terrain and climate, Suo County is rich in a variety of plateau agricultural products, and the quality is relatively high. Among them, Cordyceps sinensis is famous for its high quality. In May and June every year, local farmers and herdsmen in Suo County have to endure the high and cold weather to go up the mountain to pick Cordyceps. In the Cordyceps season that just ended, Suo County picked another batch of high-quality Cordyceps.
But good wine is also afraid of deep alleys. How to make Suo County’s agricultural products go out better and help farmers and herdsmen increase their income is a big problem. Since the promotion of Suo County’s national e-commerce comprehensive demonstration project in rural areas, the Suo County Bureau of Commerce has coordinated local agricultural product resources, actively built regional public brands of agricultural products, improved the brand image of agricultural products, and realized online and offline brand marketing and sales. Branded operation route.
In order to better promote brand building, Suo County E-commerce Center has carried out a unified VI system construction based on local customs. The products unveiled at this cultural tourism art festival have impressed many visitors because of their conspicuous packaging logos. Impressed. In addition, the Suoxian E-commerce Center has also built a product traceability system. Through the technology of one item, one code, it has realized the traceability of product life cycle information records such as production and processing, packaging and warehousing, channel logistics, terminal sales, authenticity inquiry, and data analysis. Management, thereby enhancing consumer trust.
Exploring the development model of "standardization, branding, and e-commerce" in the agricultural industry is an important engine for improving the influence of agricultural products and promoting the development of agricultural economy. Suo County's agricultural products have continuously improved their popularity and influence under the continuous brand cultivation, and more people's dream of increasing income and creating wealth will be realized.