In order to coordinate the work of epidemic prevention and control and consumption promotion, promote the accelerated and orderly recovery of cultural and tourism consumption, release the potential of cultural and tourism consumption, and create an atmosphere for cultural and tourism consumption, on the evening of August 16, Beijing Municipal Bureau of Culture and Tourism, Beijing Municipal Bureau of Commerce The “Taste of Beijing·Beautiful Fangshan—Series of Micro-Vacation and Fun Beijing Suburbs and Beijing Outdoor Life Festival” jointly sponsored by Beijing Municipal Bureau and Fangshan District People’s Government of Beijing was successfully held in Beijing Capital Outlets.

△ On-site release ceremony

Beijing Municipal Bureau of Culture and Tourism, Beijing Municipal Bureau of Commerce, Fangshan District People's Government, Beijing Tourism Industry Association and campsites, exotic hotels and restaurants, scenic spots, wineries and other cultural and tourism industry representatives, tourist representatives and related news media, etc. Be involved together.

△ Zhang Jing, Director of Resource Development Division, Beijing Municipal Bureau of Culture and Tourism
Published 10 "Walking in Beijing - Enjoying Movie Tour Theme Tour Routes"

In order to enhance citizens' and tourists' understanding of Beijing's film history and experience the ubiquitous film elements in Beijing on the spot, the Municipal Bureau of Culture and Tourism has carefully planned to connect multiple film and television resource points in Beijing and surrounding Internet celebrity check-in places and consumption scenes, and released 10 " Strolling in Beijing—Beautifully Enjoying the Movie Tour Theme Tour Route", linking the city's fireworks with art, and stimulating the consumption potential of cultural tourism.

△The Municipal Bureau of Commerce released the "Top Ten Outdoor Lifestyles"

△ "Close to nature, enjoy the suburbs of Beijing" Recommended campsites in the suburbs of Beijing

△ List of exotic hotels/restaurants

The Beijing Outdoor Life Festival is an event jointly created by the Municipal Bureau of Culture and Tourism and the Municipal Bureau of Commerce. The downstream industrial chain fully demonstrates the new fashion of outdoor life in Beijing. The Municipal Bureau of Commerce released the "Top Ten Outdoor Lifestyles", showing new equipment and new ways of outdoor life. The Beijing Tourism Industry Association released the first batch of "Close to Nature, Enjoy the Suburbs of Beijing" campsites in the suburbs of Beijing, recommending safe and wild RV camps, tent camps and youth camps in the suburbs of Beijing. In addition, the Beijing Tourism Industry Association also released the list of "Exotic Hotels" and "Exotic Restaurants" in Beijing, encouraging citizens to go out of their homes, stay in Beijing, and enjoy exotic customs while enjoying consumption.

△ Fangshan releases 10 "Beautiful Fangshan is very exciting" boutique tourist routes

Fangshan District has released 10 "Beautiful Fangshan is very exciting" boutique tourist routes, 10 "Night Capital" Fangshan check-in places, Fangshan wine production areas and wineries and other types of tourism products, comprehensively linking and activating Fangshan natural scenic spots and boutique homestays , agricultural picking, special food, red wine manor and fashion shopping and other special destinations, showing the new highlights of Fangshan tourism and unlocking the new way of micro-vacation in Fangshan.

△ On-site promotion of the sub-brand of "Beijing Micro Vacation" "Journey to Beijing·Weekend Expert"

Cultural tourism consumption focuses on government-enterprise cooperation. BTG Huike owns "First Customer First Enjoyment". BTG Huike has launched the sub-brand of "Beijing Micro-Vacation" "Jingcai Tour · Weekend Expert", which implants cultural performances, parent-child fun, barbecue food and other content in Beijing suburban boutique B&Bs and resort hotels, enriching the possibilities of Beijing suburban accommodation Playful and interesting, organize activities such as the Sun Never Sets camping music festival, mountain folk song meeting, pajama cinema, coffee baking experience, wilderness fitness, pet party, etc. At the event site, BTG Huike connected with the wonderful activities of "Weekend Experts" in the suburbs of Beijing through linkage, bringing fresh ways of living in the suburbs of Beijing to the guests and tourists who created the first Outlets, and stimulated the enthusiasm for travel.

△ Activity site exhibition area

At the event site, related products of cultural and tourism merchants, the food of "Beijing Gift", Giant, Sanfu, Decathlon, Wanda Caving Factory, bigoffs of Greenland Colorful City, Zhoukoudian Peking Man Site, Yunju Temple, Shihuadong related products and Fangshan wine center and more.

The relevant person in charge of the Municipal Bureau of Culture and Tourism said that this event is the second stop of this year's urban-urban linkage "Micro-Vacation Fun in the Suburbs of Beijing" series, focusing on the deep integration of culture, tourism and businessmen. It is the continuous deepening of the urban linkage mechanism and the cultivation of An important part of building a micro-vacation brand in Beijing is a specific measure to cultivate and build an international consumption center city to further release the consumption potential of cultural tourism.

The person in charge of Fangshan District said that Fangshan is the "bonanza" of the capital's history and culture, and has always enjoyed the reputation of "three sources" of "the source of people", "the source of the city" and "the source of the capital". Fangshan District will continue to implement the development strategy of cultural and tourism integration in depth, and accelerate the formation of a high-quality international tourism route in the southwest of the capital with "historical culture + geological relics + natural scenery + international fashion elements", actively promote cultural and tourism consumption, and expand new fields and new space for cultural tourism development , showing Fangshan's deeds in cultivating and building an international consumption center city.

△ Event site

△ On-site band performance at the event

Since the launch of the first series of urban cultural and tourism promotion activities, the Municipal Bureau of Culture and Tourism has made every effort to promote consumption by focusing on the peak summer season. In 2022, the series of Beijing Cultural Tourism Promotion Consumption Micro-Vacation Fun Beijing Suburbs will adhere to the linkage of departments, the same frequency of urban areas, the cooperation of government and enterprises, and the synchronization of sectors. Publish 10 micro-holiday destinations in Beijing and other activities, focusing on promoting the overall recovery of the cultural tourism market, actively planning new layouts, expanding new formats, and creating new demands.