Hong Kong has been known as a gourmet paradise for a long time. If you want to find the taste of Hong Kong, try the famous egg tarts, pineapple oil, stocking milk tea, wonton noodles and claypot rice; if you want to experience the life of the locals, drink together Have morning tea, and then order small dishes such as shrimp dumplings, siu mai, chicken feet, and barbecued pork buns. However, it is undeniable that Hong Kong has a lot of land and high rents, especially due to the impact of the epidemic in recent years, and the gates are closed. It is difficult for many local companies in Hong Kong to persist in such an environment.
Under such a trend, a rising local star in Hong Kong has really attracted attention in recent years, and the popularity on the Internet has continued to rise, causing a lot of discussions in the food circle. Many TV stations, newspapers, magazines, etc. in Hong Kong also watched Seeing more and more reports and sharing about this brand, this local rising star in Hong Kong is Hong Kong Huangyue. This year, Huangyue also obtained a stake in Great Eagle Group and launched a new brand of children's food - Mingyue.
Very boss, unconventional way
The founder of Huangyue, Yan Yunbo, is a well-known hotelier in Hong Kong. He has worked in the Peninsula Hotel for several years and developed important projects of the Peninsula Hotel. Mooncakes have entered the Hong Kong and overseas markets in an all-round way, creating a legend that Peninsula Custard Mooncakes have been selling well for many years.
Speaking of the original intention of establishing Huangyue, the founder, Dr. Yan Yunbo, talked about inheriting and developing the traditional Chinese cake and food culture. Indeed, the development of traditional Chinese biscuits is subject to many restrictions due to different factors such as packaging, quality control, and management methods. Dr. Yan very much hopes to create a new brand, vigorously promote Chinese cake art culture, and create a brand image of Hong Kong's high-quality souvenirs.
He hopes to make good use of the high-level production conditions in Hong Kong, build his own factory in Hong Kong, and equip it with world-class production equipment. We hope to create an exquisite pastry experience for diners with excellent food quality, superb professional craftsmanship, and luxurious hotel-level considerate service attitude.
Two masters in the pastry art world sit in town—inheriting Chinese-style pastry art
Dr. Yan met Master Ye Yonghua, the founder of custard mooncakes, when he was working in the peninsula. When Huangyue was founded, Chef Ye Yonghua admired Dr. Yan's ideas quite a lot. Dr. Yan invited Master Ye to come out of the mountain many times to serve as the chief cake master of Huangyue. Master Yip Yonghua is a leading figure in the mooncake industry in Hong Kong. He developed the custard mooncake more than 30 years ago, and it has become popular until now. He is known as the father of the custard mooncake.
In 2019, Master Li Yongguan, the only official successor of Master Ye, was also invited to join Huangyue, and together with Master Ye Yonghua, he served as the master of Huangyue cake art, focusing on product development and quality control. Chef Li Yongguan has worked as the head chef of the Dim Sum Department of Shanghai Peninsula Hotel for more than ten years. He founded the Dim Sum Department of Shanghai Peninsula Hotel. He is good at Chinese and Western cake art. He is also a Michelin two-star cake art master. Innovation and refinement are his lifelong pursuit.
The flagship product Liuxin Mooncake has won the highest gold award in the world for 4 consecutive years
In 2022, in the latest "World Food Quality Evaluation Awards" Monde Selection, Huangyue's Liuxin mooncake won the highest gold award (Grand Gold).
Known as the "Food Nobel Prize", Monde Selection is a very fair and authoritative world-class food award. This is the fourth year that Huangyue's products have won the highest gold award, which shows that the Huangyue team's dedication and persistence in quality has won the recognition of international authorities.
Adhere to high quality and enter the souvenir market
Huang Yue's original intention of insisting on high quality and high cake art has been rewarded by consumers. Last year's Mid-Autumn Festival launched moon cakes and the market responded enthusiastically. Yan Yunbo said: "Last year, Huangyue produced more than 300,000 boxes for the Hong Kong market, but the sales in Hong Kong are very buoyant. They are all sold out one month before the Mid-Autumn Festival." In addition to festival food mooncakes, Yan Yunbo is also actively entering the souvenir market. "From my past years of working experience in hotels, even though there are high-end hotels and restaurants in Hong Kong, the souvenir market has not been able to cope with it, and there is no high-quality food. In fact, Made in Hong Kong is a gold-painted signboard, and there is a gap in the market, so we Provide high-quality products at mid-to-high-end prices."
He took honeycomb egg rolls as an example. The ingredients include eggs, butter and sugar. The market usually uses shortening or vegetable butter instead of butter. Huangyue uses top-quality French natural butter, which is dozens of times more expensive than the former, but it is healthy and delicious. After eating, the teeth and cheeks remain fragrant. In addition, Huangyue innovates and develops new products. Yan Yunbo and his team refer to historical documents, and use the desserts and pastries of Chang'an, the capital of the Tang Dynasty, to improve them in line with modern people's pursuit of health. It took two years to produce the Tang Guozi series. "The shape of Tang Guozi is amusing, and together with other Western-style cakes, they are combined into a series of Xibing cakes, providing newcomers with different choices besides traditional Tang cakes or Western cakes."
Yan Yunbo has a vision, hoping that Huangyue will become a brand representing Hong Kong in two to three years. "The goal of Huangyue Hong Kong is to become the number one souvenir brand in Hong Kong and truly represent Hong Kong."
