The hosting of the Winter Expo is to honor the solemn promise Beijing made to the international community when it bid to host the 2022 Winter Olympics. In order to actively respond to the hope and request of "driving 300 million people to participate in ice and snow sports" put forward by General Secretary Xi Jinping, and to promote the Olympic spirit, To fully support the preparations for the 2022 Winter Olympics in Beijing, the 2020 International Winter Sports (Beijing) Expo (hereinafter referred to as the "Winter Expo") will be held at the Beijing National Convention Center from September 5th to 9th.
The Winter Expo has been held in Beijing since 2016. After four years of development, it has become a global ice and snow industry event with wide influence, high degree of internationalization, strong authority, strong professionalism and high participation of the masses. With the approach of the 2022 Winter Olympics, the Winter Expo has ushered in its fifth anniversary. The Winter Expo will continue the theme of "ice and snow power" and the three highlights of "internationalization, industrialization, and popularization". Realize the docking with international winter sports resources and promote the development of China's ice and snow industry" as the purpose. Under the model of "internationalization, marketization, and specialization", online and offline will be opened simultaneously. There will be theme forums, exhibitions, industry docking, and supporting facilities. The four major sections of the event attracted more than 20 ice and snow powerhouses, more than 500 domestic and foreign brands participated, and international brands accounted for more than 60%.
As the first exhibition of the global ice and snow industry, the 2020 Winter Expo has set up exhibition areas around the National Convention Center and the Linglong Tower, showing the latest achievements in winter sports development in an all-round way. As the core exhibition area, the China National Convention Center Pavilion has the theme of Winter Olympics, famous international ice and snow brands and international organizations, international ice and snow service trade, ice and snow technology, and ice and snow equipment exhibition areas, focusing on the theme of Winter Olympics, ice and snow power, international winter sports organizations and the world. leading brand. The Linglong Tower Pavilion mainly focuses on the characteristics of ice and snow in provinces and cities, ice and snow culture, training, clothing and equipment, tourist destinations, and public ice and snow. And provincial and municipal delegations, ice and snow culture training, ice and snow innovation and entrepreneurship, ice and snow carnival, ice and snow media alliance and other exhibition areas, attracting the active participation of ice and snow industry leaders, well-known brands, and ice and snow lovers from all over the world.
Demonstrate the achievements of the Winter Olympics and help the preparations for the Winter Olympics
As an important task to help Beijing prepare for the 2022 Winter Olympics and Winter Paralympics, the 2020 Winter Expo will focus on the theme of the Winter Olympics, displaying ice and snow service trade, ice and snow venues and technical solutions, ice and snow sports competition guarantee, ice and snow High-tech services, high-tech Winter Olympics and ice and snow science and technology Winter Olympics related achievements will make full preparations for the 2022 Winter Olympics.
In order to better spread the Winter Olympics culture and help the development of the Winter Olympics, this Winter Expo has set up a number of related forums, exhibition areas and activities. In the Winter Olympics theme and international organization exhibition area, the 2022 Beijing Winter Olympics Organizing Committee, the Chinese Olympic Committee, Shougang, Yanqing and other major Winter Olympics competition areas and the seven major Winter Olympics international individual sports organizations comprehensively demonstrate the latest progress and services of the Winter Olympics preparations Security, international winter sports and other related content. The booth of the 2022 Beijing Winter Olympics Organizing Committee will focus on displaying the staged achievements of green and frugal hosting of the Olympics. Through venue construction, event operation, technological innovation, urban development, etc., the audience will be more intuitively aware of the hosting of the 2022 Beijing Winter Olympics Changes brought about by promoting urban development, improving living standards, and creating a better life; the Olympic-themed exhibition area promotes the comprehensive popularization of Olympic culture and knowledge through Olympic image display, Olympic knowledge dissemination, and Olympic event experience; winter tourism destinations and provinces City delegation exhibition area, Jilin, Changbai Mountain, Altay, Yulin and other ice and snow provinces and cities will bring rich ice and snow tourism experience and the grand development of ice and snow industry in various places in the future; Olympic City Development Forum and Science and Technology Winter Olympics In-depth discussions on important topics such as the utilization of venues, international cooperation and exchanges between Olympic cities, and the Winter Olympics in science and technology will be conducted to boost the preparations for the Beijing Winter Olympics.
Ice and snow powers participate in the exhibition, deepening international cooperation
The 2020 Winter Expo continues its consistent international vision and invites nearly 200 important guests from the International Olympic Committee, International Winter Sports Organizations, the United Nations, and the world's ice and snow powers to participate. The attractions are from Austria, Norway, Czech Republic, France, Japan, Italy, and Finland Brands from more than 20 countries and regions, including China, Iceland, Slovenia, Germany, and the United States, will continue to strengthen international exchanges and cooperation, help the development of the ice and snow industry, and enhance the promotion of winter sports and the dissemination of ice and snow culture.
Over the years, the Winter Expo has been committed to integrating domestic and foreign winter sports industries, creating an international exchange platform, and promoting cooperation in the ice and snow industry between China and foreign countries. Internationally, Doppelmayr from Austria, AST from Austria, Alpine from Czech Republic, Elan from Slovenia, and TechnoAlpin from Italy have all landed in China, conducting industrial docking and communication through the WWSE platform. Domestically, the Winter Expo has witnessed the process of domestic companies such as Cabbeen, Mingxing Ice and Snow, Nortek, etc., from the initial brand agency, and now they have fully mastered the process of independent research and development production capacity and complete independent intellectual property rights. In this Winter Expo, the international famous ice and snow brand exhibition area displays the brand covering venue design and construction, large-scale equipment, wearable equipment, event organization and operation, ice and snow service solutions and other fields, among which the Austrian pavilion brought Doppelmayr Cableway research and development and technical services, AXESS's intelligent access control solutions, SNOW51's one-stop skiing experience in the city, and HEAD's international first-line sports equipment and supporting services.
Focus on ice and snow technology and witness the strength of a big country
The sports industry has always been closely related to the development of science and technology. This year's Winter Expo has added a new ice and snow technology section, focusing on presenting the latest technologies and products of the "Science and Technology Winter Olympics", focusing on scientific competitions, sports training and competitions, safety assurance, and smart viewing. , Green Smart Comprehensive Demonstration, etc., to build a platform for relevant enterprises, units and individuals to understand scientific and technological achievements and experience the latest technological products. On-site displays include 4K/8K ultra-high-definition high-speed cameras, ultra-high-definition aerial drones, smart energy management systems, short-track speed skating/speed skating trajectory analysis and projection leading skating systems, and indoor multi-degree-of-freedom simulated skiing training systems. The audience at the Winter Expo will have the opportunity to experience various latest projects and products on the spot, and feel the charm of ice and snow technology first.
In addition, the indoor ice and snow technology exhibition area has brought international advanced indoor ice and snow technology, dry ice and dry snow solutions, indoor ice and snow facilities and overall solutions, so that the audience can experience the fun of ice and snow indoors. The "Shougang Exhibition Area" presented the audience with the IP image of the "Crystal Shoe" based on the design of the Shougang Ski Jumping Platform, an official event of the 2022 Winter Olympics, as well as the "ski jumping" and "platform light and shadow show" displayed on the LED screen. The "full-sensing VR curling experience" project, which comprehensively uses multiple technologies such as virtual reality, real-time motion digital capture and restoration, and artificial intelligence, allows audiences to personally experience the curling event through VR equipment.
The Winter Expo is co-hosted by the Beijing Olympic City Development Promotion Association and the International Data Group, co-organized and co-organized by the Winter Olympic International Federation (AIOWF) and seven international winter individual sports organizations. Supported by the Organizing Committee of the 2022 Winter Olympics and Paralympics, the Chinese Olympic Committee, and the All-China Sports Federation. This year's Winter Expo innovatively adopts the offline + online linkage method. Users can also use the mobile phone terminal of the Cloud Winter Expo platform, the official website of the Winter Expo, the WeChat public account of the Winter Expo, and the online service trade fair platform in real time. Watch it to further feel the charm of the Winter Expo. In September, come to the Beijing National Convention Center for a fantasy trip of ice and snow!
