LV lead:

The Winter Olympics is held during the Spring Festival, so the Spring Festival of the Year of the Tiger is decorated with a lot of elements of the Winter Olympics, such as "Bingdundun", Gu Ailing, Wu Dajing... one by one, the Spring Festival stalls on the hot word screen. Judging from the tourism data during the Spring Festival, ice and snow tourism has also shown a wave of upsurge under the leadership of the Winter Olympics.

With the boost of the Winter Olympics, is ice and snow tourism really popular? Greenway Cultural Tourism believes that to heat up ice and snow tourism and turn "cold" resources into a hot economy, it is necessary to enrich the new supply of tourism products and extend a complete ice and snow ecological chain. Therefore, Greenway Cultural Tourism has proposed three major restrictions and Six major product systems.

"In the future, ice and snow sports and ice and snow tourism will become a major choice for people's winter fashion lifestyle."

The Three Restrictions on the Development of Ice and Snow Tourism in my country

Geographical venue restrictions - ice and snow tourism has very high requirements for resource endowment because of the word ice and snow. Therefore, only the north of China can really have real large-scale ice and snow activities. In many southern cities, it never snows, and it is difficult to have outdoor ice and snow venues.

Playing time limit - Even in northern China, the snow season has a time limit. Most of the athletes in the Winter Olympics are from the Northeast, and it is precisely because the Northeast has unique advantages in ice and snow resources. Beijing and Hebei, where the Winter Olympics will be held, have a short snow season. The ski resorts can only open at the end of November and early December, and basically close at the end of February and early March of the following year.

Three threshold restrictions - the threshold of ice and snow tourism also exists in the skill threshold, price threshold, time planning and other aspects. The cost of ice and snow sports is much higher than basketball, football, volleyball and other sports if you want to start from the beginning to the small, and you need a lot of money from the snow equipment to the coach. The location of the ski resort is generally not close to the urban area, and ice and snow sports enthusiasts need special time to drive there.

Current situation and trend of developing ice and snow tourism in my country

According to the "China Ice and Snow Tourism Development Report (2021)" survey, the number of ice and snow tourists in my country during the 2019-2020 ice and snow season decreased by about 130 million year-on-year, and ice and snow tourism revenue lost about 240 billion yuan year-on-year. But even under the impact of the epidemic, in 2020, the total scale of my country's ice and snow industry will still reach 600 billion yuan, and the ice and snow economy will grow strongly. At the same time, with the 2022 Beijing Winter Olympics, the development of my country's ice and snow tourism has entered the fast lane. It is estimated that by the 2021-2022 ice and snow season, the number of ice and snow tourists in my country will reach 340 million, and the revenue of ice and snow tourism will reach 680 billion yuan. The goal of "300 million people participating in ice and snow sports" will be overfulfilled. Tourism is the solemn promise of the Olympic Games.

According to incomplete statistics from the research group of the China Tourism Academy: Since 2018, there have been 157 large-scale asset-heavy ice and snow construction projects with large investment scales; in the three years from 2018 to 2020, the total investment scale of heavy asset-based ice and snow tourism projects has reached nearly 900 billion yuan The total investment in new heavy asset projects in 2021 will be about 90 billion yuan.

The special survey of ice and snow tourism by China Tourism Research Institute shows that 90.1% of the respondents have experienced ice and snow tourism in different forms, 63.3% of them have experienced ice and snow tourism once or twice a year, and 24.8% of them have experienced ice and snow tourism in different forms. Experienced 3 to 4 times. This shows that my country is moving from the ice and snow tourism experience stage to the rigid life demand stage of ice and snow tourism, and normalized repeated consumption is becoming the choice of more and more people.

The survey also shows that despite the impact of the new crown pneumonia epidemic, 71.7% of tourists will not change or even increase ice and snow tourism consumption under the encouragement of the Beijing Winter Olympics, and 68.7% of tourists are very sure that they will increase ice and snow tourism due to the impact of the Beijing Winter Olympics frequency. It can be said that the success of the Beijing Winter Olympics will trigger a new round of upsurge in ice and snow tourism consumption in my country.

New scenarios, new formats, and new trends in the development of ice and snow tourism driven by the Winter Olympics

"Opinions on Taking the 2022 Beijing Winter Olympics as an Opportunity to Vigorously Develop Ice and Snow Sports" clearly stated that by 2022, the overall development of my country's ice and snow sports will be more balanced, the popularity will be significantly improved, the number of participants will increase significantly, and the influence of ice and snow sports will be more extensive ; The competitive level of ice and snow sports has improved significantly. In the 2022 Beijing Winter Olympics, all events will be participated. Significantly expanded, the structure is constantly optimized, and the industrial chain is increasingly complete.

In the future, ice and snow tourism will develop in the direction of popularization, modernization, quality, industrial chain, standardization, globalization, and internationalization, mainly reflected in the "three innovations":

The first is the "new scene of ice and snow consumption". Indoor ski resorts, dry ski resorts, ski simulators, air film ice rinks and other venues are currently the main new ice and snow consumption scenarios;

The second is "new format of ice and snow industry". With the approach of the 2022 Beijing Winter Olympics, on the basis of ice and snow tourism with ice and snow sports, festivals and competitions as the main formats, the ice and snow tourism and vacation business is becoming a new business. At the same time, ice and snow tourism theme tourist resorts is also increasing.

The third is "new trends in the ice and snow industry". The increase in demand for online scenarios and non-contact consumption in the post-epidemic era has made the ice and snow industry more closely integrated with technologies such as Internet big data and artificial intelligence. New trends in the development of the ice and snow industry.

Ignite ice and snow tourism and innovate six major product systems

Greenway Cultural Tourism believes that to make ice and snow tourism popular, and to turn "cold" resources into a hot economy, it is necessary to enrich the new supply of tourism products, tap cultural connotations, enhance product innovation, and increase the construction of supporting facilities such as catering, accommodation and transportation. Create a complete ice and snow ecological chain and ignite ice and snow tourism.

In this regard, Greenway Cultural Tourism has proposed six major product systems, which have become the best weapon to promote the combination of ice and snow with sports, festivals, entertainment, and vacations.

01. Sightseeing ice and snow tourism products - ice and snow + sightseeing experience

1. Ice Sculpture (Exhibition)

Using ice as raw material, according to specific needs, it can be divided into various forms such as decorative ice sculptures, wine-filled ice sculptures, wedding ice sculptures, ice sculpture containers, ice sculpture bars, festival ice sculptures, etc. The more famous ones in China are the annual Harbin Ice Sculpture Festival and Ice Sculpture Competition.

2. Ice Lantern (exhibition/meeting)

Ice lanterns integrate ice sculpture art and lighting art into one, and are divided into indoor ice lantern exhibitions and outdoor ice lantern exhibitions.

3. Ice waterfall/ice hanging rime

Icefall is a beautiful natural scene condensed by waterfalls in the cold season; rime hanging on ice is a natural phenomenon similar to frost that can be seen in winter in the north, and it is a beautiful scenery of ice and snow.

4. Snow Sculpture (Exhibition)

Snow sculpture, also known as snow sculpture, is a three-dimensional plastic art created by carving snow blanks made of snow. It is also called ice and snow sculpture art together with ice lamps and ice sculptures.

02. Leisure and entertainment ice and snow tourism products - ice and snow + leisure and entertainment

——Ice and Snow Playground

The ice and snow playground is a comprehensive ice and snow leisure place integrating sightseeing and entertainment, and it is a relatively independent ice and snow tourism project. It includes a variety of entertainment venues, equipped with high-end entertainment facilities such as sand climbing rocks, ski resorts, ice rinks, and snowmobile fields. There are also some ski resorts that set aside a special area to build children's amusement parks for parent-child families.

——Ice and snow amusement project

1. Ice amusement projects

Including ice skating, ice hockey, ice climbing, ice sledge, curling, ice sled, ice sail, ice monkey, ice car (single edge tackle on ice, ice kart, ice tank), etc.

2. Snow rides

Including skiing, snow surfing, snow sledge, horse-drawn sled, dog sled, snow ring, snowmobile, snow bike, snow kart, snowball, snowball fight, etc.

3. Other recreational items

Ice and snow golf, snow CS, snow flying saucer, snow archery, snow motorcycle, snow horse riding, etc.

03. Ice and snow tourism products for festivals - ice and snow + cultural experience

Festival-type sports ice and snow tourism products refer to sports ice and snow tourism products that include specific festival factors in sports ice and snow tourism projects.

Festival factors include sports festivals, sports events with local characteristics (ethnic characteristics), mass sports competitions and other activities with sports ice and snow tourism characteristics, or non-daily sports ice and snow tourism special events, etc.

Such as Chongli International Ski Festival, Harbin International Ski Festival, Qiqihar Kanto Cultural Festival, Jilin Rime Festival, Changchun Jingyuetan International Ski Festival, etc.

Among them, folk traditional ice and snow tourism products refer to ice and snow sports products with strong national characteristics, which reflect a unique ice and snow culture, are the crystallization of long-term historical and cultural development, and are closely related to local customs, living habits, religious beliefs, etc. .

——Competition category

Including professional competitions, fun competitions and repertoire performances.

Professional events refer to tourism products that organize spectators of various sports events to go to the place where the games are held to observe and participate in various festivals. Influential international competitions such as the Winter Olympics, the Asian Winter Games, and the World Championships.

Ice and snow performances include ice and snow theatrical performances, ice dancing, ice gymnastics, ice model shows, ice and snow animal training, etc.

04. Holiday-type ice and snow tourism products - ice and snow + leisure vacation

The popular era of ice and snow tourism has come. Ice and snow leisure vacations have become a fashionable way of life, and will eventually develop into a habitual vacation consumption for people. It is necessary to break through the simple routine of traditional skiing and design various items such as viewing, leisure, vacation, etc. , tailor-made according to the needs of tourists, provide different leisure and vacation content for couples, families, groups, etc., and promote more people to participate in consumption.

Ice and snow resort tourist areas: ice and snow resorts, ice and snow resorts, ice and snow towns, etc.

Ice and snow themed hotels: Refers to resort hotels with distinctive themes of ice and snow and the Northland, such as igloo hotels and snow country hotels.

Ice and snow theme camps: refer to campsites on ice and snow, generally equipped with professional heating, heating, emergency and other equipment.

Other themed hotels: including hot springs, coastal resorts, mountain vacations and other themed hotels, inns, and villas.

Yabuli Ice and Snow Resort

05. Sports ice and snow tourism products - ice and snow + sports

On September 5, 2018, the State Sports General Administration announced the "Implementation Outline of "Driving 300 Million People to Participate in Ice and Snow Sports" (2018-2022)" and proposed to achieve the goal of "driving 300 million people to participate in ice and snow sports" by 2022. The "Opinions on Taking the 2022 Beijing Winter Olympics as an Opportunity to Vigorously Develop Ice and Snow Sports" also made important arrangements, including supporting social forces to set up ice and snow sports training institutions, and supporting social forces to build unique ice and snow sports in accordance with relevant standards and requirements At the same time, a number of complex ice and snow tourism bases and ice and snow sports centers will be built.

Sports ice and snow tourism products have become the focus of major tourist destinations. The products will take the construction of ski venues and ice skating venues as an opportunity to drive the development of tourism with the venues.

06. Research ice and snow tourism products - ice and snow + research education

Research ice and snow tourism products focus on ice and snow sports training, and organize a series of sports tourism activities for young people based on the construction of sports training centers, research bases, and ice and snow sports training bases.

Ice and Snow Sports Research Base / Training Center / Training Base