Jasmine, fragrant, pure and flawless, has been praised by literati and poets of all ages. Jasmine first originated in the ancient Roman Empire, and was introduced to China along the Silk Road during the Eastern Han Dynasty.
During the Jiajing period of the Ming Dynasty, Wang Ji, the judge of Hengzhou Prefecture, described in "The Mirror of the Gentleman's Hall" that "jasmine is very wide, and there are people who weave fences with it, and it always blooms all the time"-this is the current jasmine planting in Hengxian County. The earliest history traced.
Heng County, a small town with the fragrance of jasmine, is not only the hometown of jasmine, but also a city with extremely rich tourism resources. Forests, lakes, fragrance of flowers, tea ceremony, and pastoral fields complement each other, forming a picturesque and beautiful picture scroll .
This thousand-year-old city that has come from the depths of history has a large number of cultural relics, quiet and deep ancient alleys, ancient mottled ancient buildings, the Devonian Period 350 million years ago, bronze drums in the Southern Dynasties, and countless Song, Yuan, Ming and Qing dynasties. The cultural relics and the traces and stories left by the famous officials and literati of the past dynasties have witnessed the vicissitudes of Hengxian County for thousands of years, and also reflected the wisdom and tolerance of Hengxian County in absorbing, inheriting and inclusive of history and culture.
On April 9, Hengxian Jasmine brand strategy press conference was held in the press conference hall of Nanning International Convention and Exhibition Center. This is the first time that the Hengxian jasmine has ushered in the spotlight of the media with the volume of "10 jasmines in the world, 6 from Hengxian, Guangxi"; the first time as "a good Hengxian jasmine", Ushering in a magnificent turn of the brand; for the first time, with the totem of "Jasmine Fairy in Hengxian County", ushered in the blooming of cultural confidence.
Hengxian Jasmine Brand Strategy Press Conference
Liu Weimin, Deputy Mayor of Nanning Municipal People's Government, delivered a speech
Huang Haitao, secretary of the Hengxian County Party Committee, made a presentation on the development of the jasmine industry in Hengxian County
Guo Xuquan, inspector of the Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region, delivered a speech
Hengxian Jasmine Brand Strategy Press Conference
Jasmine blossoms in Heng County. After hundreds of years of relay inheritance and sustainable development, jasmine has become the most famous business card in Hengxian County, and it has also achieved the deepest self-confidence of the people of Hengxian County: "Of the 10 jasmine flowers in the world, 8 are from China, and 6 are from China. Heng County".
The annual output of the county is 90,000 tons of jasmine flowers and 70,000 tons of jasmine tea, both of which account for more than 80% of the country and more than 60% of the world. The Hengxian Modern Agricultural Industrial Park, with jasmine as the leading industry, was selected into the list of the first 11 national modern agricultural industrial parks, and the main jasmine-producing town—Xiaoyi Town was selected as a national characteristic town.
Hengxian jasmine (tea) has now become a national geographical indication protection product, a China-Europe "100+100" geographical indication mutual recognition and mutual guarantee product, and a national geographical indication certification trademark. Heng County has successively won titles such as the hometown of jasmine in China and the production center of jasmine and jasmine tea in the world.
It is no accident that Jasmine blossomed in Heng County. Linjiang, Lianhai, and Kuocheng in Hengxian County have a subtropical monsoon climate, with abundant rainfall, sufficient sunlight, and high selenium content in the soil. The jasmine flowers produced in Hengxian County have the characteristics of early flowering, long flowering period, large buds, and good quality.
After 40 years of reform and opening up, the jasmine industry in Hengxian County has become an industry with unique resources in the country, and jasmine has become the flower of prosperity and happiness for the people of Hengxian County. Jasmine (tea) production now accounts for 80% of the country and 60% of the world.
At present, the county has a total area of 108,000 mu of jasmine, 330,000 flower farmers, and more than 130 scented tea enterprises, with an annual output of 90,000 tons of jasmine flowers and 70,000 tons of jasmine tea. It has become the largest jasmine production and jasmine tea processing base in the country and even in the world. National key flower culture base.
There are 108,000 mu of jasmine cultivated by 330,000 flower farmers. There are 130 scented tea companies including Beijing Zhang Yiyuan, Zhejiang Huaming Garden, and Taiwan Longtai. The country's largest raw material market for jasmine and scented tea - Southwest Tea City , forming an industrial pattern of producing national flowers, scenting national tea, and selling national tea.
As the east gate of Nanning, the capital city, Heng County has superior location conditions. National initiatives, strategies and policies such as the "Belt and Road Initiative", China-ASEAN Open Cooperation, the Beibu Gulf City Group, the Pearl River-Xijiang Economic Belt, and the Guangxi Beibu Gulf Economic Zone are in Hengxian County. Superposition and collection provide a full "national power".
At the same time, the international channel for China-ASEAN agricultural economy, trade, technology, and personnel exchanges built by Guangxi will extend to the international market at one end, accelerate the connection between the regional economy and the international market, and extend to the production field at the other end to drive other scented tea enterprises, new business entities, etc. Actively participate in the international division of labor and cooperation, and gradually realize the internationalization of the jasmine industry.
In 2018, 5 brands including Hengxian Jasmine, Hengxian Jasmine Tea, Qinzhou Oyster, Zhaoping Tea, and Fuchuan Navel Orange ranked among the top 100 national regional brands; The publicity and promotion of a number of excellent agricultural brands such as "Jasmine Flower" supports brand enterprises to go global and vigorously expand the international market.
"Chinese Jasmine Garden" is located in the northeast of the county seat, and is one of the large-scale contiguous Jasmine Gardens in Hengxian County.
The harvested fields are covered with pure white jasmine buds, wafting a refreshing fragrance, and overflowing with a strong style of the flower town.
People in Heng County love jasmine, and regard jasmine as "the flower of friendship", "the flower of love" and "the flower of happiness".
In folk, girls give jasmine hydrangeas to their sweethearts to express their love.
Flowers fly everywhere in Hengxian County, and the fragrance of jasmine in the flower town is all over the world.
Hengxian not only has the fragrance of jasmine, but also many beautiful and delicious foods that you don’t know!
Whether it is the restaurants all over the city or the food stalls on the street, they will bring you surprises.
Hengxian on the tip of the tongue, the delicious food is unforgettable.
"Hengxian Yusheng", also commonly known as "two slices", has always been called "county cuisine" by Hengxian people. It represents the highest level of cooking technology and food culture in Hengxian County, and the highest standard for receiving guests.
Heng County on the tip of the tongue, a wonderful taste experience!
Are you ready?
Let's start your trip to Hengxian County!