From September 2 to 7, the 2021 International Winter Sports (Beijing) Expo will be held in Beijing. This year's Winter Expo continues the theme of "Ice and Snow Power", with the purpose of "connecting with international winter sports resources and promoting the development of China's ice and snow industry". The event attracted more than 500 domestic and foreign brands to participate in the exhibition, and nearly 24,000 representatives of professional institutions attended the meeting for negotiation. At the theme forum from September 3rd to 5th, all the guests had a dialogue on the important issues of the development of the ice and snow industry, and deeply combined the characteristics of various fields and industries to discuss the future prospects and development direction of the ice and snow industry.
2021 International Winter Sports (Beijing) Expo Opening Ceremony and Main Forum Site
On the morning of September 3, the opening ceremony and main forum of the International Winter Sports (Beijing) Expo kicked off at the No. 3 blast furnace in Shougang Park. The opening ceremony and main forum were presided over by Liu Jingmin, executive vice president of the Beijing Olympic City Development Association, and Han Zirong, secretary general of the Beijing Winter Olympics Organizing Committee, came to the scene and delivered an important speech. Thomas Bach, President of the International Olympic Committee, sent a congratulatory letter, wishing the Winter Expo a complete success. Juan Antonio Samaranch, Member of the International Olympic Committee and Chairman of the Coordination Committee for the Beijing 2022 Winter Olympics, Mario, Deputy Minister of Foreign Affairs and International Cooperation of Italy, John Eliasch, President of the International Ski Federation, and Ivo Firiani, member of the committee, chairman of the International Bobsleigh Federation, member of the Coordination Committee for the Beijing 2022 Winter Olympics, Jan Diekmar, chairman of the International Skating Federation, chairman of the World Curling Federation, and member of the Beijing 2022 Winter Olympics International guests such as Kate Keithness, member of the Coordination Committee of the Olympic Committee, Karl Stoss, member of the International Olympic Committee and President of the Austrian National Olympic Committee, delivered wonderful keynote speeches in the form of video. Afterwards, a number of guests from home and abroad held a round-table dialogue on the theme of "With the blessing of the Winter Olympics, the ice and snow industry will usher in a moment of 'breaking the circle'" to discuss how to use the Beijing 2022 Winter Olympics as an opportunity to promote the ice and snow industry. Industrial transformation and upgrading.
2021 International Winter Sports (Beijing) Expo Opening Ceremony and Main Forum - Round Table Dialogue Scene
The first half of the main forum ended with the intense discussion among the guests on the transformation and upgrading of the ice and snow industry. In the second half, the guests focused on specific problems in the development of the ice and snow industry and gave solutions one by one. Foreign government officials, diplomatic envoys in China, and leaders of relevant departments in some domestic provinces and cities delivered wonderful keynote speeches on topics such as the preparation of the Winter Olympics, the development of winter sports, and the development of the regional ice and snow industry.
From the afternoon of the 3rd to the 5th, a special promotion meeting and a number of parallel forum activities were gradually carried out. In a series of parallel forums, leaders and experts in the field of ice and snow at home and abroad, representatives of winter sports companies and other guests conducted exchanges and discussions on important issues such as Olympic city development, sports technology innovation and entrepreneurship, ice and snow tourism development, snow field operation management, venue design and construction, etc. .
Site of the Olympic City Development Forum
While the Olympic Games has brought wonderful events to the world, it has also left a rich legacy for the host city. How to realize the sustainable use of the Olympic heritage is an important issue in the development of Olympic cities. Xu Zhijun, deputy secretary-general of the Organizing Committee of the Beijing 2022 Winter Olympics and Paralympics, pointed out that we have formulated and implemented a strategic plan for the legacy of the Beijing Winter Olympics, covering seven aspects: sports, economy, society, culture, environment, urban development and regional development. 35 fields have started to make efforts to leave valuable wealth for the host city and achieve a win-win situation between the Olympic movement and urban development. At the "Olympic City Development Forum", Guent Platt, Governor of Tyrol, Austria, Yohana Vatiai, Mayor of Helsinki, Finland, Pekka Timonen, Mayor of Lahti, Finland, And Yan Liyan, deputy mayor of Zhangjiakou City, Hebei Province, combined with the local development experience as an Olympic city, delivered keynote speeches on topics such as the opportunity of the Winter Olympics, the inheritance of the Olympic heritage, and the sustainable development of the post-Winter Olympics period, and made preparations for the Beijing Winter Olympics and the post-Winter Olympics. During the period, Beijing double Olympic heritage inheritance and the development of the Olympic city offered advice and suggestions. In the subsequent summit dialogue, many guests participated in the in-depth dialogue on the theme of "Meeting in the Winter Olympics-Inheritance and Prospect", and jointly planned the long-term development of the Olympic city.
Sci-tech Winter Olympics Forum
Open up a new future of development with science and technology, take innovation to a new level, explore better solutions for future urban life for the world, and realize the goal of human urban life that is friendly to people, friendly to the environment, friendly to industry, and friendly to the community. The theme forum of this year's Winter Expo has set up the Science and Technology Winter Olympics Forum and the Sports Science and Technology Innovation and Entrepreneurship Competition. At the Science and Technology Winter Olympics Forum, business representatives from 5G communications, data information, smart interaction and many other technical fields shared advanced ice and snow technology and industry solutions, exchanged cutting-edge technical concepts and innovative ideas, and contributed to the technological development of the 2022 Winter Olympics. Innovation contributes industry wisdom. In the Sports Science and Technology Innovation and Entrepreneurship Competition, excellent innovation and entrepreneurship projects such as sports ice and snow, sports technology, sports culture, sports tourism, sports rehabilitation, sports equipment AR/VR/MR sports vision were displayed, exchanged and docked. Advanced enterprises and technological elites from different fields demonstrated the innovative power and industrial value of ice and snow technology, and drew a blueprint for technology to help build a smart Olympics.
Venue Design and Construction Forum Site
With the approach of the 2022 Beijing Winter Olympics, people's enthusiasm for participating in ice and snow sports is high, and the number of ski resorts and ice and snow venues in my country is also increasing year by year. This ski resort operation management forum brought together industry elites from home and abroad. They shared cutting-edge management technologies and management concepts in digital ski resort management mode, automatic snowmaking system, and customer service management in their keynote speeches. In the stadium design and construction forum, the guests shared the "mobile ice rink" solutions, "smart building space" and other cases aimed at hot spots and difficulties in the ice and snow sports venue industry, and jointly explored solutions for future venue design and construction. .
Youth Ice and Snow Popularization Forum Site
In the process of "driving 300 million people to participate in ice and snow sports", young people are the main participants and the most important thing to achieve the goal. "Opinions on Taking the 2022 Beijing Winter Olympics as an Opportunity to Vigorously Develop Ice and Snow Sports" pointed out that it is necessary to extensively carry out youth ice and snow sports, hold youth ice and snow events, and develop campus ice and snow sports. At the youth ice and snow popularization forum on September 4, the guests discussed the development of ice and snow sports for young people, the integration of ice and snow sports and camp education, and the training of youth ice and snow talents, and discussed the transformation strategy.
Ice and Snow Education Forum Site
The stable development of the ice and snow industry is inseparable from the support of education. At present, the supply and demand of ice and snow talents in my country are booming, but there is a serious mismatch between supply and demand. The lack of education restricts the development of the industry. At the "Ice and Snow Education Forum" on September 5, experts and scholars, executives of well-known companies, and industry elites discussed the topic of ice and snow education, the reform of the supply side of ice and snow talents for the public, and China's ice and snow talents under the background of interdisciplinary Training system and other issues.
Ice and Snow Tourism Development Forum
The enthusiasm of the public to participate in ice and snow sports has also driven the development of ice and snow tourism. At the Ice and Snow Tourism Development Forum on September 5, representatives from Italy, Austria, Finland, and Belarus, representatives of ice and snow powers, Altay region in Xinjiang, Changbai Mountain in Jilin Province and Jilin City Department leaders and outstanding brand representatives focused on the development status of ice and snow tourism at home and abroad, and discussed topics such as the development of ice and snow tourism resources, the supply of ice and snow tourism products, and the construction of ice and snow tourism destinations. Showcase something new.
Ice and snow marketing forum site
In addition, one of the highlights of this theme forum is to keep up with the trend and set up the ice and snow trend forum and ice and snow marketing forum. At the Ice and Snow Trend Forum, representatives of a number of first-line ice and snow companies at home and abroad shared their thoughts on current ice and snow trends, product concepts, and technology applications. In the ice and snow marketing forum, marketing experts and media guests from the ice and snow industry conducted dialogues on topics such as cultural integration in ice and snow marketing, differentiated marketing, new media communication content innovation, joint marketing and cross-border marketing, etc., to promote ice and snow marketing innovation Development, effectively activate brand vitality.
The three-day theme forum, where big names gathered and shared wisdom, contributed a lot to the development of the ice and snow industry and achieved fruitful results. The "2021 China Ice and Snow Industry Development Research Report" and "2021 China Ice and Snow Tourism Index" were successfully released. Fuxing Tianxia Beijing Technology Co., Ltd. and Xinjiang Altai Tourism Development Group Co., Ltd. reached a strategic cooperation and held a signing ceremony; China Middle School Students Sports Association and event operation Unit representatives Yingying Sports and Scowell Sports jointly signed a cooperation agreement on winter events for Chinese primary and secondary school students, and jointly built a three-in-one system platform for competitions, teaching, and training for Chinese primary and secondary school students' winter events to promote the implementation of the "three 100 million people to participate in ice and snow sports" goal, to help the 2022 Beijing Winter Olympics. After the forum, more cooperation is still in progress.
The 2021 International Winter Sports (Beijing) Expo is a grand event under the background of my country's proposal to "vigorously promote and popularize mass ice and snow sports, help build a 'healthy China', and strive to achieve the goal of 'driving 300 million people to participate in ice and snow sports'". In addition to inviting professionals from all walks of life to participate in the conference, it will also be broadcast live simultaneously on the cloud platform to drive the participation of the whole people. Nearly 20 themed forums summarized the current domestic and foreign ice and snow industry construction and the achievements of related research institutes, exchanged new problems and new experiences encountered in the development of the ice and snow industry under the new situation, and further clarified the focus and direction of the ice and snow industry's next efforts . The successful holding of this theme forum will play a positive role in promoting the development of my country's ice and snow industry and the preparations for the 2022 Beijing Winter Olympics.
