Sponsored by the Kesu Municipal Committee of the Communist Party of China, the Municipal People's Government, and Hangzhou Aid Xinjiang Headquarters, Aksu Culture, Sports, Radio, Television and Tourism Bureau, Xi'an Culture and Tourism Bureau, Xi'an Market Supervision Administration, Xi'an Commerce Bureau, and Hangzhou Aid Xinjiang Undertaken by the industry group of the headquarters, and co-organized by Aksu Cultural Tourism Group and Xi'an Heping Cultural Industry Co., Ltd., "Ice and Fire Silk Road, Tianshan Water City" Aksu Cultural Tourism Promotion and 2020 Nang Products Exhibition was successfully held in the ancient city of Xi'an on October 25 Closing.
This event is an important part of Hangzhou's strategy of supporting Xinjiang with supporting culture and tourism, and aims to further increase the promotion of tourism resources and products in Aksu City. At the same time, taking the opportunity of the integration of culture and tourism between Aksu and Xi'an, two important cities along the Silk Road, to strengthen the communication and cooperation between Aksu and Shaanxi provincial tourism organizations, tourism groups and tourism enterprises, so as to cooperate with the cities of the Silk Road Western Regions Cultural Tourism Alliance , realize resource sharing, promote cultural and tourism exchanges, thereby expanding potential tourist source cities in the Aksu region, enhancing the cultural tourism brand of Aksu City, stimulating economic linkages, and strengthening the deep integration and development of cooperation between Silk Road culture and tourism industries.
Cultural Tourism Promotion Conference: Aksu's affectionate "confession" is appreciated by the people of the ancient city
The day before the event started, the Aksu delegation went to Xi'an's representative places of interest such as the Mausoleum of the First Qin Emperor's Terracotta Warriors and Horses, Huaqing Pool, etc., visited and learned the key cultural and tourism projects of Xi'an, and deeply felt the vicissitudes and historical charm of the ancient capital of the thirteen dynasties . Afterwards, the delegation had real exchanges and discussions with relevant leaders of Xi'an Municipal Government, Xi'an Municipal Tourism Bureau, Market Supervision Bureau, Commerce Bureau and other relevant departments. They affirmed and praised the current situation of the development of Xi'an's cultural tourism industry, and both sides revealed their hearts , exchange experience, learn from each other, and promote development together.
On the afternoon of the 24th, the beautiful and generous Xinjiang girls in the Aksu delegation suddenly appeared in the City Cube shopping mall in Xi'an City. The naan gift box is shown to everyone. Of course, this is also one of the key links of this Aksu cultural tourism promotion. Aksu’s naan products have formed a brand, and the naan culture in the industrial park is blowing to Shaanxi, stunning the whole country.
At 10 a.m. on the 25th, the Aksu Cultural Tourism Promotion and 2020 Naan Products Exhibition was held in the Grand Ballroom of the Westin Hotel Chang'an in the ancient city of Xi'an. Zhang Xuanmin, deputy secretary-general of Xi'an Municipal Fu, and deputy director of the Sixth Division of the General Office of Xi'an Municipal Government Li Jing, Director, Yu Yajun, Deputy Director of Xi'an Culture and Tourism Bureau, Zhang Lei, Director of Catering and Food Safety Supervision Division of Xi'an Market Supervision Bureau, Wang Rui, Deputy Director of Commercial Service Division of Xi'an Commerce Bureau, Wang Baohua, Party Member of Aksu Municipal Government, Aksu City Wang Jun, secretary of the party group of the Bureau of Culture and Tourism, Lei Yonggang, deputy general manager of Xi'an Peace Culture Industry Co., Ltd., executive vice president of Shaanxi Travel Agency Association, Wang Anren, general manager of Xi'an Tianma International Travel Agency, and other leading comrades were invited to attend the promotion meeting. At the same time, more than 30 provincial, municipal, Taiwan media, and online media were invited to participate in the reporting of the event. Shaanxi Travel Agency Association also invited more than 100 representatives of travel agencies and new media Internet celebrities to participate in the event.
At the meeting, Zhang Xuanmin, Deputy Secretary-General of Xi'an Municipal Fu, first delivered a welcome speech on behalf of the host, the ancient city of Xi'an. Secretary-General Zhang welcomed the guests from Xinjiang with a warm speech, and made Aksu feel the most sincere welcome and the most sincere welcome from the ancient city of Xi'an. Sincere blessing. And Mr. Wang Baohua, a member of the party group of Aksu Municipal Government in Xinjiang and the leader of the cultural tourism promotion and inspection team, also made a wonderful speech. He introduced the beautiful and rich Aksu macroscopically and expressed the good sincerity from the people of Xinjiang. . After playing the cultural and tourism promotional video, Comrade Wang Jun, secretary of the party group of Aksu Cultural and Tourism Bureau, also made a detailed introduction, from the magic of Aksu's regional characteristics to the profound cultural heritage, from the vicissitudes of history to the development of the new era, let The elders of Sanqin who were present felt the infinite charm of this watery forest city from the audio-visual perspective.
If it is said that the development of Aksu City is more demanding in the context of the new era, then it is worth looking forward to all kinds of powerful moves in this important border town. Zheng Runying, the manager of Aksu Cultural Tourism Group Commodity Company, told the story about "nang" to the guests present in a friendly tone and simple speech. The business model of "enterprise + cooperative + farmer", the marketing model of "online + offline" and "order + retail", the whole process industrial chain of production and processing of naan, product packaging, logistics and distribution... Modern new thinking and traditional agricultural products The perfect integration of production, processing and export not only stimulates economic production, but also stimulates the demand for employment, so as to get rid of poverty and become rich. The gratifying results of these Nang Culture Industrial Park undoubtedly contain the most affectionate confession of Aksu people. Aksu does not lack beauty, but what it lacks are more unexplored footsteps; Aksu does not lack industry, but what it lacks is more amazing heart.
Subsequently, Xinjiang Aksu City Culture and Tourism Bureau and representatives of Shaanxi Travel Agency Association signed a strategic cooperation agreement. Secretary Wang Jun of Aksu City Culture and Tourism Bureau and Executive Vice President of Shaanxi Travel Agency Association and General Manager of Xi'an Tianma International Travel Agency Wang Anren respectively On behalf of the two parties, they came to the stage to sign the contract, completing the most beautiful curtain for the friendship between the two cities.
Naan Products Fair: Jin "Nang" ingenious plan has fate and marriage, cultural integration knows no boundaries
Different from other forms of promotion meetings, this promotion meeting has been upgraded from a traditional guest promotion to a gluttonous feast related to food interaction. The experience area set up at the event site to unlock the new eating method of "Mutton Soaked Naan" has already attracted and gathered countless guests. The interaction is novelty and laughter, and the atmosphere and tone are set off.
Off the stage is to unlock new eating methods and experiences of mutton soup and naan, and there are rich and interesting interactive game sessions on the stage. The "Breaking Nang Contest" broke the old Shaanxi people's stereotyped thinking of "breaking buns" before eating steamed buns. What is broken is not the difference in hand feeling, but the splendor of regional culture. "Paper-cutting Naan" perfectly combines the intangible cultural heritage of paper-cutting culture with naan products. You can see the high and low in the craftsmanship, and understand the deep meaning in the experience. The rich and colorful interactive activities fully displayed the outstanding achievements in the Aksu Naan Culture Industrial Park, and increased the attention and expectation of the infinite charm of Aksu culture.
Wang Junshuji from the Aksu Municipal Bureau of Culture and Tourism presented prizes to the winners in the game interaction, pushing the atmosphere to a climax. Five dazzling Xinjiang girls drew a successful conclusion to this promotion and exhibition with a unique song and dance that combined dance and folk customs.
Spending the Double Ninth Festival Together: Lao Sun's Family Tasting "Mutton Soaked Naan"
After the on-site link of the promotion meeting is over, it is time for the people of the ancient city to show their friendship as landlords. It coincides with the traditional Double Ninth Festival of the Lunar Calendar, and we sincerely invite distinguished guests to have a delicious meal of Xi'an specialties, which can be called "Liao Zha Lie"!
Of course, this time, under the plaque of the time-honored Chinese brand, what is cooked traditionally is the gourmet food behind the innovation, which is the brand new IP of this event "Mutton Soaked Naan"! When mutton soup meets naan, the aftertaste is endless, because this is the perfect fusion of the cultural essence of Xi'an and Aksu. More than 100 experience officers including media with great social influence and credibility, as well as many online gourmet experts were specially invited to the scene to experience and witness the birth of this super gourmet IP "Mutton Soaked Naan".
At the dining scene, the beautiful and enthusiastic Xinjiang girls from Aksu showed off their singing and dancing, adding to the fun of this hearty lunch with a strong western style. Food and singing and dancing complement each other, and craftsmen and entertainers are in perfect harmony. Of course, we can't just let the guests perform, our heroic Guanzhong people also have to show some unique skills! To celebrate the Double Ninth Festival on September 9th, Qin Yue, the host of Shaanxi Opera Broadcasting, initiated the organization and specially invited more than 70 middle-aged and elderly friends to participate. Local characteristics of Shaanxi——Qinqiang Opera, where you can chat while eating, and enjoy listening while listening. The warm and hospitable Xi'an people entertain good friends from Aksu with authentic delicious food and rough and simple Qin Yin.
After the Aksu delegation visited and communicated with the Western Halal Food Culture Museum, they also successfully concluded the promotion activity in Xi'an. There are harmonious but different cultural connotations here, deepening mutual exploration and learning will help Xi'an introduce Aksu products, and also let more Xi'an delicacies go to Aksu.
epilogue
The two cities along the Silk Road jointly discuss the wonderful plan of brocade "naan", and the marriage of food will promote the integration of culture and tourism!
Aksu and Xi'an, using each other's special delicacies as a link, have innovated a brand new gourmet product "Mutton Soaked Naan", which is the symbol and expectation of the perfect integration of cultural industries.
Aksu and Xi'an have a perfect marriage in the name of food and a perfect meeting with the line of friendship. It not only promotes the continuous output of the cultural tourism industry of the two cities, but also stimulates the infinite energy inspired by the great integration and development of culture and tourism. It has driven the economic linkage development along the Silk Road and helped us live a better life and brighter tomorrow.
