A deeper understanding of German beer culture came from the reporter’s trip to Munich, Germany on June 14, 2017, where he visited a famous "HB German Beer House". At that time, I learned that Grand Duke William IV of the Principality of Bavaria issued the German Pure Beer Order in 1516, stipulating that German beer can only be made with three raw materials: barley malt, hops and water. Synonymous with the so-called pure beer.
And the bustling scene of the beer house with a history of more than 400 years left a deep impression on me. Drinking beer is originally a very happy and lively event, and the beer house is so famous and tourists gather, the atmosphere of the whole beer house is extremely excited. Everyone's eyes are wide open to see clearly the most famous beer in the beer city The unprecedented grand occasion of the house, everyone prepared super-capacity beer glasses to drink beer, and the live Bavarian folk songs made people want to order and taste every kind of beer. If you pay attention, you can see that there are several large plates of meat and several large glasses of wine on everyone's table; roast chicken, German pig's knuckles and Munich's famous white sausage are popular among guests who drink here from all over the world. favor.
Coincidentally, on the evening of December 22, 2021, the reporter was invited by a friend to a small gathering called "Blomberg German Beer Bar" in the CBD of Beijing. I never expected that the authentic German beer here and the authentic flavor Mainly German food, Western dishes compatible with other countries’ cuisines and Latin American style music played by the resident Cuban band are very enthusiastic. The reporter naturally recalled the HB beer hall in Munich, Germany. From a certain angle Said that the reporter believes that although the two places are in Munich, Germany and Beijing, China, they are on different sides of the world, but they have similar approaches but the same effect.
Walking into the Bloomberg Beer House, the first floor is a place to taste red wine, and you can see a large set of German beer brewing equipment standing against the wall on the left side, which is particularly eye-catching. Its structure is complex, and the huge metal barrel glistens under the light. There are various brands of red wine on the wine racks around the rows of tasting seats opposite the equipment.
Mr. Zhang Bin, who is in charge of the layout of the Bloomberg Beer House, told reporters that our equipment is imported from Germany, and the beer is brewed in the restaurant through large tanks of different shapes and functions. The entire set of beer equipment is placed in the store and brewed once. The cycle of beer is about 27 days. The first floor is a wine tasting area, and the second floor is a place to enjoy authentic German beer; in addition to beer, it also provides traditional German and other national cuisine, so the restaurant is called: Brauhaus-Brauhaus.
Follow the stairs from the first floor to the second floor. On both sides of the corridor are murals related to wine culture. The theme of Bloomberg Wine House is outlined in the simple and lively paintings. There are also pictures of guests on the walls. After climbing up to the beer house on the second floor and taking his seat, Zhang Bin also slowly talked about the situation of Bloomberg Beer House.
Bloomberg originated in Bamberg, Bavaria, Germany. Our LOGO is based on the three colors of the German flag, black, red, and yellow. The abstract medieval knight's mask is embedded in the shield, and the surrounding wheat ears imply prosperity. Reflects Bloomberg's existing stores and features.
Homebrew at Bloomberg Beer Bar
In our beer house, professional brewers brew wheat white beer, barley yellow beer, barley dark beer, Pilsner, IPA and other classic beers. Germans' love for beer is reflected in all aspects. Take a small beer glass as an example, which contains rich beer culture.
beer mugs in pub
Wheat cups, without handles, have thin cups covered with threads, and are specially used to hold beer with wheat malt as the main body. Barley cups, with handles, commonly known as pineapple cups, are specially used to hold beer with barley malt as the main body. Regardless of the wheat cup or the barley cup, the thread on the top is used to prevent the hand temperature from being transmitted to the beer too quickly, which will cause the beer to heat up and affect the taste. The charm of craft beer, or what is commonly known as fresh beer, refers to the active yeast in beer. Usually, the living environment temperature of active yeast is 1-3 degrees. The increase in temperature will cause the activity of yeast to decrease, and eventually it will become dead yeast. affect the taste.
While talking, a plate of brightly colored and appetizing vegetable and seafood salads and a variety of sausages was brought to the table. When it comes to the food at Bloomberg Wine House, it is even more unique. The star dishes here have long been fans of countless fans, among which the crispy roasted pork knuckle, Bavarian sausage plate, roasted spring chicken, tuna salad, eight-character bread, etc. are all talked about by guests.
Bavarian Sausage Plate
German sausages are usually named after places. Thuringia, Frankfurt, Berlin, Nuremberg and other flavor sausages are presented in our dishes. This is another feature of Bloomberg. This is not only a restaurant, but also a place to spread German culture. , to enhance the bridgehead of Sino-German friendship.
German Crispy Roast Pork Knuckle
It is particularly worth mentioning that Bloomberg's old team belongs to the traditional German food system. Among them, there are three kinds of food that must be mentioned. For example, the German crispy roasted pork knuckle is the product with the highest order rate in Bloomberg. The 1.5 kg pork knuckle is marinated, steamed in a steamer for 4 hours, and then baked in an oven at high temperature for 30 minutes. It takes only minutes to produce. The pork knuckle just out of the oven has a golden and crispy skin, and is charred on the outside and tender on the inside.
In addition, there is a bakery in the restaurant, and all kinds of bread are made on site and baked on the same day. Alkaline water bread will be favored by diners in terms of shape and taste. The bread of the beer house follows the traditional process of German bread. Unlike other bread brands, almost no sugar is used in the production process, and salt and alkali are used instead of a lot of grains. There is a big reason why style bread is the healthiest bread. After tasting, the reporter felt that the slightly salty bread tasted very good.
Zhang Bin said that the Chinese catering market is actually very large, and the tastes of customers change almost every three years. Therefore, it is not feasible to only serve German food. The reason why we launched the concept of "International Cuisine" is aimed at this . Like Spanish olive oil cooked shrimp, British fish and chips, Italian special pasta, Mexican taco and fajita, Chilean dried beef salad, American BBQ pork ribs, Asian special Malaysian-style fried rice and so on.
Gourmet platter in a brasserie
Our housekeeping skill as a "dining bar" lies in the accumulation of recipes in the kitchen to respond to market changes. The order of the word "dining bar" in Chinese is naturally divided into dining-bar, where there is food and wine, from which people will I found that our dishes are very suitable for drinking, which is also a major feature of our dishes.
In the Bloomberg Beer House, besides eating and drinking, entertainment is also essential. In the beer tasting area on the second floor, the reporter saw a stage and three professional hard target lanes distributed among them. The stage is where a resident Cuban band performs. The darts area provides diners with a dart experience and is also one of the venues for dart competitions. Players train here on weekdays and regularly hold dart competitions.
Cuban band in the beer hall
The REAL BEAT band, which has special performances several nights a week, comes from Cuba, a beautiful island country in Latin America. The band is formed by a beautiful female singer Rosalia and three talented musicians. Bandleader and drummer Luis A. Granados is a talented percussionist who dominates the stage while occasionally improvising on another of his signature trumpet tracks. , Absolutely stunning the audience.
The reporter just caught up with the performance that night. The dynamic melody and lyrical and beautiful singing voice aroused the applause of the guests from time to time. Catch up with the rhythmic music, some diners will happily dance to the music in front of the stage, and communicate with each other on and off the stage.
Rosalia is the lead singer of the band, a beautiful singer who is also good at playing the flute. In addition, the band also has a beautiful female guitarist Elizabeth and an experienced bassist Edel. The four young musicians form a charming and versatile band. Their musical styles include: Jazz, pop, Latin, rock, bossa nova, etc., can perform various types of live music for customer groups of different ages, and meet the different needs of customers to the greatest extent.
In the restaurant and bar of the Bloomberg Beer House, the reporter saw that most of the guests who came that night were young people, and some of them were foreigners. A group of guests at the next table who had a birthday party here came from the staff of the Thai embassy in China. Its warm and happy scene filled the whole beer house with joy. They also warmly sent pieces of cake to other guests, allowing everyone to share their happiness.
What is particularly interesting is that the companions who participated in the small gathering with the reporter sent a WeChat account of the beer house, and immediately a friend who works in a foreign company commented that the Bloomberg Beer House is indeed very emotional and tasteful. For this reason, Their company also held an annual meeting here, and everyone felt good. It seems that the night of tasting fine wine, food, and music at the Bloomberg Beer House in Beijing is really memorable. (Photo: Feng Ganyong)
