Want to use e-commerce to sell products? First you have to know these...
With the rapid development of information technology, my country's e-commerce has grown rapidly under the environment of information technology. As a new transaction method, e-commerce has greatly changed the communication mode in the economic field and changed people's life style. E-commerce has also had a profound impact on the production and management methods of enterprises. Today, with the development of global economic integration, we must further develop the e-commerce economic model, constantly improve the e-commerce development model, and promote my country's economic development.
In recent years, under the background of the implementation of the rural revitalization strategy, the national government has issued frequent policies to promote the development of the rural e-commerce industry. From cultivating rural e-commerce supply chains, promoting production and sales docking, to carrying out the "Comprehensive Demonstration Work of E-Commerce in Rural Areas" national policy, the measures and goals for the development of rural e-commerce are becoming more and more clear. It is foreseeable that in the "13th In the final year of the "Five" Plan, it is imperative for "Internet + Agriculture" to help "poverty alleviation".
How can rural e-commerce develop better?
1. In order to sell better agricultural products, professional branding must be achieved
The fundamental purpose of developing e-commerce in rural areas is to help farmers increase their income. The key to increasing income is to reduce unsalable agricultural products and obtain more sales; to sell agricultural products at higher prices to obtain more profits. The brand operation of agricultural products is a prerequisite for increasing the income of agricultural products. If agricultural products want to develop cooperation with e-commerce, they must go through "Internet + agricultural management" represented by personnel training, logistics distribution, and brand building, and then integrate pre-production, mid-production, and post-production links to achieve standardized production and traceability of quality and safety. Integrated "Internet + agricultural management" to create your own brand, which can also promote the sales of agricultural products
2. The government supports construction and prevents light management of reconstruction
1. Construction of e-commerce platform. Do a good job in the construction of e-commerce incubators, promote the formation of e-commerce villages, and establish e-commerce trading centers. As government public welfare projects, these platforms can give entrepreneurs enough room to play, and gradually attract talents to form e-commerce joint forces , released on the platform.
2. Construction of e-commerce service network. To form a smooth online transaction, there must be a strong service network, build a comprehensive system of county-level network services, and extend the system to villages and towns.
3. Conduct e-commerce talent training. The first is to conduct a training for rural cadres in the county to publicize and popularize e-commerce knowledge and form a unified understanding of ideology; secondly, to conduct special regular and irregular training for ordinary e-commerce practitioners. It may take some time for rural people to go from being exposed to the Internet to being able to truly integrate the Internet into their lives. However, the support of the state, the encouragement of policies, and the active participation of the general public will definitely make the pace of rural e-commerce faster.
3. Agricultural products should have regional characteristics and differentiation
We should make the characteristics of our own products. Only with characteristics can we sell them. Because there are too many similar products on the market, we should make something different from others to have market opportunities.
Now, the Suo County E-Commerce Public Service Center covers six major functions, including e-commerce talent training, marketing planning, product exhibition, big data analysis, and enterprise and individual entry. There are integrated service centers, characteristic product display centers, maker incubation centers, multi-functional training centers, etc., so as to provide technical support, training incubation, resource drainage, resource docking, brand building, product marketing, planning promotion and other derivative value-added services A public service system that integrates online and offline. It can not only train your e-commerce professional knowledge, but also help you open stores online, display products offline, and solve logistics and cold chain problems.
Suo County E-Commerce Public Service Center creates a new economy for e-commerce development and promotes a new era of rural revitalization!
