Westin encourages guests to embrace sound dreams and enjoy a healthy journey
Encourage guests to embrace sound dreams and enjoy a healthy journey
China, Shanghai - March 14, 2019 - The annual World Sleep Day is approaching. As a hotel brand that aims to provide guests with a comprehensive healthy stay experience, Westin Hotels & Resorts is well aware of the importance of good sleep for travelers. Importance, closely following the global health trend and responding to the strong demand of travelers for physical and mental health, launched a number of experience activities around the world, encouraging guests to put down electronic devices, spend more time participating in sports, enjoying high-quality sleep, and harvesting the journey The excitement and vitality in it.
According to the global research results of Westin and STUDYLOGIC LLC, three-quarters of travelers have their daily routines disrupted during the journey, 65% of the respondents indicated that the time for sleep and exercise decreased during the journey, and 15 % of respondents said that stress increased during vacation. Regardless of business trips or leisure vacations, more and more travelers are beginning to find a healthy rhythm of life during the trip.
More data shows that 60% of travelers in China said that comfortable beds help them maintain health and vitality during the journey; 46% of respondents said that whether the hotel can help them maintain healthy living habits will affect their choice Hotels; 44% of the interviewees' health topics are related to sleep, which shows the importance of sleep for health. Westin has been committed to improving the physical and mental health experience of guests around the world for many years. It uses comprehensive health experience projects to help travelers fight against travel fatigue, enjoy sound dreams, and refresh their bodies and minds. When they leave, they feel better than before they arrived. State, feel the wonderful journey with full energy.
"Nowadays, people are paying more and more attention to sleep quality and caring for themselves. However, our time is often crowded by overloaded work schedules, and we are in a high-speed, high-pressure, high-intensity operation state all the time. This phenomenon has given rise to a This is a reverse trend. More and more people hope to get out of the busy state from time to time, devote more time to exercise, enjoy high-quality sleep, and regain their physical and mental health. Marriott International Group Asia Pacific Mr. Kong Le, District Brand and Marketing Director, said that as a hotel brand that always pays attention to the physical and mental health of guests and is committed to launching an all-round healthy life experience, Westin is well aware of the importance of good sleep. The relaxed and pleasant sleep-assist atmosphere allows guests to always have good dreams during their stay at Westin."
Various Westin hotels in China will launch a variety of experience activities during the World Sleep Day, including the Westin Xi'an Hotel will deliver "Heavenly Bed" model desserts to guests on the World Sleep Day, passing on the Westin The brand attaches great importance to the sleep experience of guests; The Westin Shenzhen Shenzhen joins hands with WEGALLERY art and lululemon yoga clothing brand to invite guests to experience the hand-painted Heavenly Dream bed pillowcase under the leadership of WEGALLERY art painters on World Sleep Day. Create and enjoy yourself, enlighten your body and mind; in the evening, the Westin Shenzhen Yitian Hotel will cooperate with lululemon to replace yoga mats with Heavenly Bed mattresses in the renovated Grand Ballroom, and simulate three kinds of yoga mats when waking up in the morning, before falling asleep at night, and in sleep. Different states, perceive the changes in the body, and enjoy the inner peaceful energy.
In addition, in order to encourage travelers to have an exclusive sleep time on World Sleep Day, many Westin hotels around the world have also launched targeted health experiences to encourage guests to temporarily leave electronic devices and enjoy more energetic time. Guests staying at The Westin Hilton Head Island Resort & Spa in South Carolina can redeem their phones for bike rentals, kayak tours and spa experiences; Westin Bayshore Vanvover) indoor heated swimming pool to experience floating yoga; The Westin Riverfront Resort & Spa Avon, Colorado (The Westin Riverfront Resort & Spa Avon) uses Himalayan singing bowl sound therapy and light meditation sound soothing courses to promote physical and mental health of guests and guests staying at The Westin Brisbane can experience a detox facial to combat the effects of HEV (blue light) on the skin.
At the same time, the Westin brand also launched the #JOMO (Joy of Missing Out) campaign in other countries and regions around the world. From now until March 17, 2019, guests staying at Westin hotels in the United States, Germany, Singapore and other places will have the opportunity to receive exclusive "Sleep Well" guest amenities. And to inspire tech-reliant travelers to take a break from their devices, Westin will also reward guests who participate in the #JOMOWorldSleepDay social media campaign. In addition, members with an Instagram account linked to their personal Marriott Bonvoy account can earn Marriott Bonvoy points by posting content using the hashtag #WestinJOMO and @Westin between March 3-14.
Westin Hotels and Resorts has always been actively creating and enriching travelers' health experiences during their travels. While reaping an unforgettable stay experience, guests can feel the new vitality brought by high-quality sleep and energetic sports.
About Westin Hotels & Resorts
As a lifestyle brand in the global hotel industry that focuses on the balance of physical and mental health of guests, Westin Hotels and Resorts has been committed to helping guests achieve physical and mental comfort, efficient work, vigorous exercise, nutrition and delicacy, sound dreams and fun through six elements of health. Experience, let guests harvest wonderful travel experience during the journey. In more than 225 hotels and resorts in nearly 40 countries and regions around the world, guests can fully experience the comprehensive health and vitality experience provided by Westin, including the award-winning brand's iconic Westin Heavenly Bed (Heavenly Bed), Westin Fitness Center (WestinWORKOUT™ Fitness Studios) equipped with TRX functional sports equipment and the industry's innovative sports equipment rental program, as well as a nutritious and delicious Westin menu. For more information, follow Westin Hotel’s official Weibo @周斯威西北, or Westin Hotel’s official Facebook, Twitter and Instagram accounts @westin. Westin is a member of Marriott BonvoyTM. Marriott International has now officially renamed its travel program Marriott Bonvoy, replacing the integrated Marriott Rewards®, The Ritz-Carlton Rewards® and SPG Club (Starwood Preferred Guest®). Marriott Bonvoy will provide members with Marriott International's huge lineup of hotels around the world. Members can experience Marriott Bonvoy's exclusive moments and easily earn and redeem points.
About Marriott International
Marriott International (NASDAQ: MAR ), headquartered in Bethesda, Maryland, USA, has more than 6,900 hotels in 130 countries and regions, including directly operated hotels, franchised hotels and licensed timeshare resorts, And has 30 hotel brands. Marriott International has officially rebranded its travel program to Marriott BonvoyTM, replacing the integrated Marriott Rewards®, The Ritz-Carlton Rewards® and SPG Club (Starwood Preferred Guest®).
About Marriott Bonvoy
Marriott Bonvoy is a travel program integrated by Marriott International. Marriott Bonvoy believes that travel enriches life and enriches the world. Launched in February 2019, Marriott Bonvoy officially replaces the consolidated Marriott Rewards, Ritz-Carlton Rewards and SPG programs. Members can experience Marriott International's huge lineup of hotels around the world and easily earn and redeem points. It also launched Marriott Bonvoy exclusive moments with about 120,000 unique activities, providing members with a lot of global travel inspiration and making the travel experience more enjoyable. Even better. Become a Marriott Bonvoy member and enjoy high-quality services. Unified points unit, easier to earn points and redeem rewards, use Chase or American Express to enjoy more benefits. When members directly book hotels through Marriott.com, they can enjoy member-only prices and free use of Wi-Fi or high-speed Wi-Fi. They can also use mobile phone check-in and check-out functions and mobile customer service functions through Marriott International's official mobile app. And experience the smart phone key card function in hotels that provide mobile check-in experience. Go to Marriott.com to book 30 iconic brand hotels and many unique travel programs around the world at great prices.
