Bazhou, Xinjiang has adopted various measures to promote the rapid heating up of the tourism market in the spring of 2021, and actively organized and carried out various tourism festivals and folk culture themed activities to stimulate the spring tourism market.
Based on the rich local tourism resources, all counties and cities fully meet the market demand, and actively plan and launch a series of cultural and tourism integration activities while doing a good job in normalized epidemic prevention and control. Since the beginning of spring, in order to activate the spring tourism market, all counties and cities have fully tapped local cultural and tourism resources, making good use of the Bazhou Museum, the Malan Army Expo Park in Heshuo County, the Donggui History Museum in Hejing County, Daxi Village in Yuli County, Ruo Qiang Loulan Museum and other resources, combined with the current party history learning and education activities, promote the display and utilization of cultural relics, let cultural relics speak, let history speak, plan and launch cultural museum tours, red tours, and intangible cultural heritage viewing tours, and realize the integration of "cultural museums, intangible cultural heritage + tourism" development, and the inheritance and utilization of cultural heritage have been brought into full play.
From April to May, 33 various sports events will be held in the whole prefecture, such as: "Fontainbleau" Cup Rafting Competition in Korla, the third kite festival in Bohu County, and thousands of people in Luntai County trekking through Populus euphratica Forest Park The competition and mountain bike road race, Yuli County carrier pigeon competition, etc. are organically integrated with local tourism resources. Through the competition activities, tourists are attracted to visit and participate in the competition, which drives consumption in accommodation, catering, transportation, shopping, etc., and also effectively improves Bazhou's tourism. popularity and influence.
Concentrate on the "Xinjiang is a good place" WeChat public account, "Learning Power" platform, "Bazhou Cultural Tourism" WeChat platform, mainstream media inside and outside Xinjiang, and innovatively carry out tweets, micro-video marketing and publicity reports of various cultural and tourism activities. , Coordinating the publicity and reporting of the spring outing series activities in various counties and cities, so that the publicity before the event, the heat report during the event, and the highlights after the event are highlighted, highlighting the characteristics of Bazhou spring tourism, and attracting tourists from inside and outside Xinjiang to visit Bazhou.
With the help of the smart tourism service platform of "Visiting Xinjiang with a Mobile Phone", we will achieve full coverage of ticket reservations for scenic spots above 4A level, accelerate the realization of free wireless Internet access for tourists, smart tour guides, online booking, mobile payment and other functions, and continuously improve the level of intelligent tourism services in scenic spots , so that tourists can "retain, have a good time, be able to consume, and want to return". Starting from the spring, all counties and cities have launched short-distance tours, weekend parent-child tours, self-driving tours, rural leisure tours, characteristic picking tours and other tourism products and self-guided check-in points according to the characteristic tourism resources of cities and villages. The brand building of "Explore Loulan · Enjoy Bazhou" has injected vitality into accelerating the high-quality development of the autonomous prefecture's tourism industry.
Under the strict implementation of the policy of free tickets before April 30, the 27 A-level scenic spots in the whole prefecture, in addition to the military police and medical workers who continue to enjoy the free ticket policy, have introduced preferential discount measures for tickets and sightseeing cars after May Day. The scenic spot offers a half-price discount and a 20% discount for all tourist attractions on national statutory holidays. Outstanding party members, model workers, advanced workers, deputies to the National People's Congress, members of the Chinese People's Political Consultative Conference, photographers, writers, and calligraphers at the prefecture level and above in the country, autonomous regions, and autonomous prefectures can use the Valid certificates enjoy preferential policies such as free admission.
All star-rated hotels, star-rated farmhouses, and boutique homestays across the state also implement measures such as group discounts and discounts on weekends and holidays to attract tourists with preferential prices and stimulate tourism consumption. Cooperating with railways and civil aviation, railways operate additional trains on national statutory holidays, and airlines offer special group and individual air tickets to stimulate the willingness of tourists in Xinjiang and Bazhou to travel. The introduction of a number of preferential measures has further stimulated consumption and boosted domestic demand.
Strengthen contact with the epidemic prevention and control department, and always pay attention to the release of authoritative information. All scenic spots and scenic spots strictly implement the requirements of "reservation, limited, and peak shifting", and strictly implement various epidemic prevention and control measures. Do a good job in the publicity and service of epidemic prevention and control in various scenic spots, strengthen inspections and guidance management in areas where people are likely to gather, and strictly prevent crowding and gathering of tourists. Carry out normalized safety supervision of scenic spots and star-rated hotels, and carry out key inspections of various recreational facilities in scenic spots and scenic spots at major festivals and important time nodes, so as to effectively prevent and resolutely curb the occurrence of various tourism safety accidents. Strengthen the standardized management of operating vehicles, and intensify efforts to rectify black cars, black tour guides, and black travel agencies.
Optimize the tourism service market, make every effort to solve the outstanding problems of "three difficulties, one failure" and "three differences and one chaos", increase the comprehensive supervision of the spring tourism market, and severely crack down on illegal activities that damage the rights and interests of consumers and disrupt market order in the cultural and tourism market Violations to prevent incidents such as bullying and slaughtering customers. Strengthen the safety management of cultural and tourism markets, the quality and safety supervision of cultural entertainment and tourism facilities, create a good order in the tourism market and a high-quality service environment, and protect the legitimate rights and interests of consumers.
